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Sales Marketing

South Windsor, Connecticut, United States
February 21, 2018

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Elizabeth Parker, CAPM



Accomplished technical professional with a proven track record of project management and demonstrated project leadership. Creative, resourceful and flexible, able to adapt to changing priorities and maintain a positive attitude and strong work ethic. Outstanding communication and relationship building skills with all team levels. Extensive experience within healthcare and financial industries.

Project Management - CAPM Certified CRM Database Development and Management SharePoint Site Developer Company Communications and Brand Management Systems and Software Training RFP Administration

Trade-show Coordinator Sales and Marketing Presentations IT/Sales Liaison Social Media Strategy and Production Experience

Sales and Marketing Manager at New Century Health 2015 – 2018 (3 years) Creation of a wide variety of communication vehicles to support business development, client relations and product development enhancements. Responsible for the successful administration of Sales and Marketing Operations, the creation of the look, feel and content for all external and internal presentation materials consistent with evolving strategies. Management of the sales pipeline, working with multiple departments (Sales, Provider Operations, Data Analytics, Clinical Pharmacy, Clinical Operations) to track and summarize details across teams so that information is understood and follow up actions are clear. Development and ownership of the companywide SharePoint sites. Creating dynamic sites based on functional area requirements (Slide Library, Alerts, Workflows etc.) to streamline work and track projects. Developed clinical abstract poster graphics and administered poster production for trade-shows and conventions. Management, development and production of corporate videos, press releases and presentations for trade- shows and professional organizations. Developed and managed all social media posts, created sponsor ads for employee recruitment, brand awareness and business development. Implementation Analyst at CareCentrix 2013 - 2014 (1 year) Established implementation process flow documents, designed internal and external customer facing documents and presentations to support the assigned implementations. Developed status reports and issue logs while identifying, mitigating and escalating issues that may impact project quality and timeliness. Examples: Worked with functional areas to create and develop business requirement documents and organized changes to BRD as projects progressed/evolved. Developed a dynamic Visio risk analysis process map to assist with our ongoing FMEA (SixSigmaLean tool) risk analysis client meetings. Applied Visio to demonstrate other complex clinical processes to clients and other team members providing clarity and transparency. Management of post-live implementation activities to access and track opportunities for improvement.

Marketing Database Administrator at Carousel Industries 2012 - 2013 (2 years) Responsible for determining sales business system needs, evaluating what resources are needed and coordinating for the configuration, upgrade, administration, monitoring and maintenance of the relational marketing database to support sales teams. Working as liaison between IT developers and Sales/Marketing/Senior Management teams to provide effective business solutions. Apply data theory to development and design strategies, monitor data integrity, improve performance and plan for future requirements. Performed product analyses (Google Analytics) to determine cross sell opportunities and incorporate into the sales development life cycle. Elizabeth Parker – 860-***-****

Sales & Marketing Specialist at CareCentrix 2009 - 2012 (3 years) Designed and created sales presentations for prospects and clients illustrating complex clinical ideas in simple graphical formats. Management of entire RFP/RFI response process. Writing and editing original text for all client proposals with attention to crafting narrative formats that are consistent across practice groups. Tailoring boilerplate content to answer questions in a strategic, dynamic and directly responsive manner. Performed additional ad-hoc reporting, presentations and other projects as assigned by functional teams, i.e. legal, provider relations, sales, clinical operations. AVP Technical Marketing at Bank of America 2006 - 2009 (2.5 years) Technical liaison for sales/marketing/underwriting staff providing system solutions and internal support. Directed cross- functional project teams providing direct support and execution aligned with targets and requirements for the development and migration of relational databases. Trained sales staff and underwriters on new products, procedures, lead generation, industry trends and internal systems. Designed, developed and normalized data (3NF) for use in a marketing CRM relational database with over 60K companies, >150K contacts for 50+ diverse replicating users in a 60- day time frame. Implemented and trained staff on CRM and provided continued data management to ensure data integrity. Developed pitch books for sales team, incorporating bank cross sell products where appropriate. Managed direct email campaigns based on industry and geography. Manager Marketing Database Administration at PNC Business Credit 2005 - 2006 (1 year) Technical liaison for direct marketing team and sales staff providing system solutions and reporting analysis for marketing CRM relational database. Worked with vendors to redevelop notes database to meet changing requirements, normalize (2NF) fields and provided ongoing data integrity measures. Provided training to sales staff and underwriters on new products, procedures, lead generation and marketing CRM. Created and managed marketing CRM help desk and coordinated database enhancements to reflect changes in the sales process or products. Provided reporting for all sales pipeline data, funded deal revenue, new prospects, direct call results and conversion rates. Performed technical analysis on industry trends. Developed and managed tombstone direct email campaigns. Operations Analyst/Database Admin at Bank of America/Fleet Business Capital 1992 - 2005 (13 years) Managed relational marketing database, provided lead generation and maintained direct mail pieces and managed direct email campaigns. Produced pipeline reporting and activity conversion rate reporting for sales and direct marketing teams. Managed cash flow for loans, identified and assessed risk and potential fraud for existing loans with over $400 million in secured debt.


University of Hartford MBA, Marketing - Pursuing

Project Management Institute, Certified Associate in Project Management (CAPM), 2014 - PMI ID yd0dtt51fc W3Schools, HTML Developer Certificate, 2006

University of Hartford BA, Economics & Finance, 1999 – 2005, Cum Laude Manchester Community-Technical College - AS, Data Processing, 1991 Additional Skills: Advanced software and programming skills with full MS Office Suite, (including excel pivots, macros, etc.) HTML Developer (w/CSS, XML), WordPress, data modeling, architecture, cleansing/scrubbing/deduplication

/segmentation, data governance and optimization. Survey Development and response analysis (NPS). CRM Products; SalesForce, SalesLogix, MS Dynamics and internally developed Notes based CRM. Additional Experience: Marketing Consultant, Court House Plus Fitness Center 2009 - 2013 (4 years 1 month) Management and redesign of company website, creation of bi-monthly e-newsletter, resulting in increased clickthrough/forwards above industry averages, broadening the market distribution by 80%.

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