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GM, Deputy President, Managing director, VP

Doha, Doha, Qatar
February 21, 2018

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Marc Demazel

***** ******** ****** ****


Strategic Planning & Implementation ~ Luxury Brand Business Development ~ International Retail Operations

Managing Director of Luxury Brands Company with high potential of Retail Development on large territory.

Bilingual, entrepreneurial and innovative International Retail Business Developer Specialist with 20+ years of progressive experience in Luxury Brand Business Development, International Retail Operations and Corporate Relationship Development. Collaborative communicator continually focused on building relationships and promoting synergy across business lines and global units to drive positive change, comprehensive and cohesive business approaches and enhanced profitability. Committed to adding value, exceeding expectations and delivering superior levels of customer service. A “problem solver” by nature with the aptitude to see the “big-picture,” including the end to end business impacts.

Areas of Expertise:

Revenue & Profit Growth

Capture Planning

Competitive Analysis

New Business Development

Polices & Procedures

Retail & Franchising

Sales Planning & Marketing

Strategic Planning & Forecasting

Real estate and Hospitality

Luxury Brand Marketing

International Market Analysis

Matrix organisation

Corporate Relationship Development

Interpersonal & Organisational Skills

Financial Planning & Strategy

key Skills Assessments

Expertise in Brands image, communication, Brand marketing and strategy.

International Retail Business Developer specialist of multi operations on a large territory.

Company builder, organizer and developer.

Recognized Specialist of international retail sales channels organization and retail concepts.

Worldwide experience with current expertise of Middle East (More than 20 companies opened, considerable number of retail stores, department stores and few joint ventures).

Expert in luxury Brands and bridge Brands with knowhow of hundred Brands in fashion, accessories, watches, jewelry, accessories, leather goods, luggage, perfumes, cosmetic, eyewear, house hold.

Experience & Notable Contributions

Al Rubaiyat Fashion Group Jeddah Saudi Arabia 2015-Present

Deputy President

Reorganise profitable situation through 6 companies and adapt the structure and organization to modern standards to meet market expectation and customers’ requirements in order to reach 1.5 Billion within 5 years.

Safari Group Riyadh Saudi Arabia 2011-2015

General Manager Fashion

Professionally structured and organised the company, established long term strategy and negotiated with Brands and Malls to build the business development in the region.

Retail operations are from 100 SQM to 500 SQM depending on the concept.

Abou Issa Holding Co Qatar 2008-2010

Vice President – Retail and Business Development

Modernised the group organization, upgrade to professional and balanced working processes and developed the retail sector in Qatar as well as partnerships in the Gulf region for International Brands.

Instantaneously sustained growth, condensed all excessive costs, promoted the staff level, reduced by half the number of Brands and built a rational organization and advanced the management practiced level.

Delivered a growth of 14%in 2008 and in 2009 11% however all sources of loss have been censored. Established a strategy of development with aggressive objectives for the next 3 to 5 years.

Organization allowed doubled the activity size and increase the number of stores with a smaller number of Brands.

Chalhoub Group Dubai 2006-2007

International Business Developer

Recommended and supported President to study innovative concepts, projects and built business plans for the future.

Functioned parallel to President with an idea of giving another dimension to the group more as consultant expert.

Jacadi Paris 2004-2006

International Marketing / Sales Business Development Director

Safeguarded company’s interest by mitigated losses, established a proper strategy and marketing policy. Developed the International retail operations after renewal of the store concept.

Closed a large number of unnecessary operations; bought the best ones from franchisees, opened new leading locations in order to go from 45% ownership to 60%, with 40% franchising.

Issued New Brand Strategy & marketing policy, new sales policy, established a new marketing strategy and international plans for sales development.

Strategically prepared International Retail development plans up to 350 stores worldwide (60% owned plus franchising) and Matrix Organization of foreign sales subsidiaries and improvement of retail network performances.

Haliton International Geneva, Moscow and Libreville. 1995-2004

Vice president Strategy/Marketing/Sales and Business Development.

General Director of Retail/Wholesale Operations in Russia.

Administered all investments projects (property, any operation such as retail, beauty/health centers, finances, legal files, administration and retained a high growth and profitability level.

Accomplished, drove and industrialised the entire group Operations: retail stores, beauty/health centers. Coordinated & regulated all investments with partners or banks.

Successfully maintained all relations, as the group representative, with administrations, local authorities and external partners. Organised the supply chain, stock, customer services and IT.

Determined the sales policy and negotiate contracts (agencies, distributors, key customer accounts, corporate).

Achieved a net profit over 20%, which allowed rapid growth by reinvesting in the retail operations. Controlled other retail and wholesale activities on West African Region and North Africa.

Cartier International Paris 1989-1995

International Director

Organised the company for the next step of integrated a worldwide Richemont organisation existing by now.

Advanced retail operations and integrated most of the franchising in the group by purchasing the operations with an objective close to 100% in-house.

Increased the sales level mostly to win each year minimum a point of net profit (result by 2 figures); in line with dropped all costs and stock.

Lead and coordinated all major international negotiation and RICHEMONT group foreign operations for Opening, management and teams coaching of new foreign sales RICHEMONT operations Retail/wholesale (Northern Countries, Russia, Middle East, Greece, Portugal).

Orfèvrerie Christofle Paris 1985-1989

Export Director

In charge of International business development and distribution channels, oversaw international marketing and advertising budgets. Exchanged all contracts with agents and major accounts.

Installed and developed new foreign markets, increased the export turnover from 40% to 70% of the total. Retail operations Development: 300 Corners and 220 Stores 60 % owned.

Education & Professional Memberships

Graduated of ESCE

President of the TFWA Strategic Committee (world association of 500 leading brands in travel retailing) and member of the management committee representing luxury Brands 1990-1995

International Expert with Gerson Lehrman Group - New York on Luxury Brands industry since 2007

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