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Software Engineering, Process Improvement, Product Management

Naperville, Illinois, United States
February 18, 2018

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Rick Goddard...

Greater Chicago Area • • 630-***-**** •

Trailblazing Senior Technology Leader, Business Partner, and Digital Marketing Innovator whose technology strategies, platforms, products, and services accelerate revenue growth and improve business performance. Passionate and driven to build customer-centric solutions and responsive teams that create value for all stakeholders. Recognized by Information Week 500 for exceptional IT leadership and served as Comark’s CIO when it was awarded Computerworld’s “Best Places to Work in IT.” Fully capable and ready to take your one-to-one marketing and customer experience management to the next level.

Revenue Creation: Developed and leveraged the technology solutions that enabled a $200M company to nearly double its annual revenue. Transformed an IT organization positioning it to support $1.3B revenue growth and play a pivotal role in the company’s sale ($200M profit).

Data-driven Innovation: Deliver cutting-edge solutions that lead the market in customer relationship management and digital marketing technology. Developed, implemented, and managed a data- driven marketing loyalty platform that generated $300M+ annual revenue and measured meaningful customer journeys. Created a flexible big data management platform that improved marketing capabilities and resulted in new revenue streams. Established analytics ecosystems that have improved marketing performance and created new customer value.

Software Engineering, Enterprise Architecture: leadership in the development and adoption of modern software development methodologies (e.g. Agile Scrum) driving accountability and business value. Transformed development teams from traditional methodologies to modern methods to scale and improve development outcomes, i.e. predictable, on-budget, on-time. Adapter of Enterprise Architecture to simplify the development of complex systems to drive efficiencies, agility, and scale.

Mergers and Acquisitions: Drove IT integrations supporting multiple large-scale mergers and acquisitions. Developed merger integration plan between two $1.8B technology product and services companies resulting in a 50% reduction in the business application portfolio and 38% decrease in technology costs. Expertise that Drives Business Value

Digital Marketing

Big Data


Business Intelligence


Infrastructure Management

Product Management

Product Roadmaps

Outsourcing and Alliances

Merger and Acquisition

Customer Loyalty Solutions

Revenue Creation

IT Strategy and Leadership

Software Development and Engineering



Product Innovation

Supply Chain Management

Information Security

Talent Development

Enterprise Architecture

A History of Innovation and Business Growth

VISION INTEGRATED, Chicago, IL – Direct marketing services and print solution provider. CTO, 2015 – Nov 2017

Recruited to lead all technology products and services development and delivery to Fortune 1000 clients. Re-tool and develop technology product strategy to create depth and breadth of marketing services offerings to clients. Engaged by private equity ownership based on previous success and experience at Aspen Marketing as CIO/CTO.

Re-organized technical team and process to be accountable to business for P&L and project delivery. Identified strategic product and services offerings and markets to expand.

Increased depth and breadth of platforms and products to scale the business, e.g. CRM, e-commerce, marketing asset management, client portal solutions. Product roadmaps and technical architecture planning.

Assessed business processes and systems to drive operational efficiency and scale the business.

Created information security program to address data privacy and security needs of clients and the business. TRANSFORMING THE CUSTOMER EXPERIENCE THROUGH TECHNOLOGY Rick Goddard Page 2

EPSILON, ASPEN DIVISION (PREVIOUSLY ASPEN MARKETING SERVICES), West Chicago, IL – Largest privately held North American direct marketing services provider. CIO / CTO, 2005 – 2014

Recruited to oversee all marketing technology products and IT services delivery to Fortune 500 customers. Play central role in building the IT organization and growing Aspen division by defining and executing IT strategies, creating product roadmaps, developing marketing technology and reporting platforms, scaling and leveraging technology solutions, re-engineering processes, improving operational efficiencies, managing and mitigating risk, building and implementing programs, and reducing operational costs. Direct $14M OPEX, $17M CAPEX budgets supporting product development and infrastructure.

Transformational Leadership

Developed and leveraged reusable technology components increasing delivery speed, reducing delivery costs, and enabling the company to scale its marketing technology for the first time.

Introduced new direct marketing channels and technologies (digital, email, mobile, SMS social, display ad, big data, analytics) keeping Epsilon at the technological forefront of its market.

Consolidated and outsourced data centers to collocation and cloud providers reducing corporate risk and improving systems reliability, capacity, and services. Revenue and Cost Impacts

Facilitated 60% revenue growth (from $250M to $400M) over five years and Aspen’s 2011 sale to Epsilon by transforming Aspen into a managed services provider; previously delivered the technology platforms that lifted Aspen’s revenue from $40M to $250M over four years in two key vertical markets.

Defined and delivered enterprise marketing technologies (loyalty and big data reporting platforms, web-based delivery solutions, and custom services) facilitating and supporting $300M in client revenue.

Cut IT operating costs 17% YoY by renegotiating contracts and improving vendor management processes. Other Key Impacts

Created and instituted an analytics-based consumer marketing platform that supports 220,000,000+ annual communications across three business lines and segmented over thousands of marketing campaigns.

Built Marketing Technology team from the ground up, spearheaded IT acquisition integration and implemented SAP ERP within six months.

CHIAPPETTA AND ASSOCIATES, Elmhurst, IL – Information technology consulting firm. CONSULTANT, 2003 – 2004

Recruited to provide technical leadership to a high-tech manufacturing client in the midst of an organizational merger. Developed and executed IT infrastructure consolidation and ERP/business applications reorganization plans, assessed product and infrastructure viability, identified integration costs, gauged business value and cultural fit, and developed and executed the integration plan.

Defined IT strategy and tactical execution plan for merging two divisions; integrated products, technology, infrastructure, and personnel resulting in $2M (35%) cost savings. COMARK INC., Bloomingdale, IL – High-growth technology products and services reseller. CHIEF INFORMATION OFFICER, 1995 – 2003

Recruited to transform Comark’s IT operations and leverage technology to better manage 20% annual growth. Served as a technology partner to multiple business units, defined and implemented IT strategies and plans, reengineered IT architecture and infrastructure, initiated and directed enterprise projects, and supported acquisition efforts by creating technology transition plan and integrating business systems and IT personnel. Owned $14M OPEX, $8M CAPEX budgets.

Transformational Leadership / Revenue Impacts

Repositioned IT to facilitate and support nearly four-fold revenue growth (from $500M to $1.8B).

Initiated and established e-commerce sales channel that generated $125M annually by its third year.

Implemented IT staff review process that reduced turnover and elevated employee satisfaction. Cost Reduction / Efficiency Improvement

Drove IT operating costs to <1%, well below the industry benchmark.

Spearheaded large-scale custom SAP ERP implementation that increased inventory turns 57% and improved supply chain management.

Rick Goddard Page 3

Previous Experience

DIRECTOR, CORPORATE INFORMATION SYSTEMS, SPSS Inc., Chicago, IL Directed global information systems for top 100 data analytics, data mining, and business intelligence software firm.

Designed and implemented custom CRM, lead management, and order solutions that resulted in direct software sales channel growth from $25M to $60M+ over three years.

Revamped global Sales, Marketing, Distribution, Billing, and Support systems. MANAGER, INFORMATION TECHNOLOGY CONSULTING, Arthur Young / Ernst and Young, Chicago, IL Advised companies in the distribution, financial services, professional services, and manufacturing sectors. Provided operational analysis, strategic systems planning, application design and development, hardware and software analysis, system implementation, and IT operations leadership. Education

MBA, Operations and Finance, Illinois Institute of Technology, Stuart School of Management, Chicago, IL MS, Management Information Systems, Computer Science. DePaul University, Chicago, IL BA, Physics and Economics, Lake Forest College, Lake Forest, IL

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