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Sales Manager

Bucharest, Bucharest, Romania
February 16, 2018

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Cristian Iordan

OBJECTIVE A role in Sales/General Management with a growing Company. SKILLS &


Sales & Marketing Experience: I have held progressively more responsible marketing and sales roles including such positions as Outside Sales Representative, Key Account Manager, Regional Sales Manager and National Sales Manager with well-known Companies and Brands, such as Procter & Gamble, Diageo, Heineken and Wella. Management Experience: Skilled in all areas of sales and marketing management including development operations with internal and international exposure, building premier distribution network and expanding to new markets. Proven Record: Consistently exceeded objectives obtaining double-digit growth in revenue and profits. Efficiently managed significant budgets. I am assertive, results-oriented and a very skillful organizational and business builder. International Experience: I have worked with professionals from more than 15 countries in Europe, Asia and USA. US Green Card Holder: I have US/EU work authorization with no sponsorship required. Language Skills: Native Romanian, fluent in English – basic Russian. EXPERIENCE FREELANCE BUSINESS CONSULTANT, SELF EMPLOYED - 07/2015 – PRESENT Business owner of strategic solutions boutique company. I deliver a creative business solution with the main focus on innovation and efficiency in execution.

• Achieved 11% and 9% market share growth for two of my clients by business model optimization – commercial policies, remuneration scheme and route to market;

• Implementation of the Category Management tool for the Key Accounts channel for the beauty professional (as particular and demanding case in the industry);

• Organigrams optimization and job description concept as tools for the sales force department structure. SABBATICAL PERIOD - 10/2013 – 06/2015, UNITED STATES Personal time and family projects. Various Inside Sales roles in the Automotive and Communication industries (Toyota, Buick/GMC dealerships and Telephone and Data System Company). NATIONAL SALES MANAGER, WELLA ROMANIA - 05/2004 – 10/2013 Wella Romania is a subsidiary of Wella AG Deutschland, a global market leader in the B2B beauty professional industry, with 65% market share. The company is currently a division of Coty Beauty Professional.

• I exceeded the operating plan indicators each year by successfully managing a team of 55 sales professionals;

• Go-to-market strategy implementation;

• Channel development strategy for the new created Key Account channel in the beauty professional industry;

• Excellent results by achieving the double-digit sales growth for 5 consecutive years between 2005 and 2010;

• I create and implemented the Consultative Selling Technics and the Customer Service Attitude programs;

• I was one of the member team for creating the specifications for the Customer Relationship Management (CRM). REGIONAL SALES MANAGER, HEINEKEN ROMANIA - 11/2002 – 12/2003 Heineken Romania is a subsidiary of Heineken International BV Netherlands – the third largest brewer in the world.

• In a short period of time, developed and implemented a direct distribution model for a regional market and delivered a profit growth of 8%.

• Trained and coached sales consultants and middle sales management various positions. NATIONAL SALES MANAGER, DIAGEO ROMANIA - 04/2001 – 11/2002 Diageo Romania is a subsidiary of Diageo UK, the world's leading Company in the spirits, beer & wine industry.

• I wrote & implemented the commercial policy for Romania and completed tier marketing segmentation;

• Customer segmentation and Key Account channel development – I managed to negotiate total fees decrease by 25% with Metro Cash & Carry and to increase the sales by 15% for the next fiscal year;

• Increased net sales volume by 45%.

KEY ACCOUNT MANAGER, PROCTER & GAMBLE ROMANIA - 04/1993 – 03/2000 Procter Gamble Romania - subsidiary of Procter Gamble Company, US Company worldwide leader in FMCG.

• During my tenure, I managed to increase the net sales by 53% and exceeded all the distribution’s KPIs by the Category Management implementation and by an outstanding execution - self-planograms to all 35 Key Accounts;

• I am a finisher of the Top Management Award Program by receiving the highest award – KAM of The Year;

• I am the achiever of a top 3 tier position in a competition for outdoor salespeople and I consistently fulfill my quotes.

EDUCATION ROMANIAN AMERICAN UNIVERSITY – BUCHAREST – BACHELOR’S DEGREE – 2002 Specialty/Majors: Business Economics and Domestic & International Tourism References available upon request

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