Administrative Assistant Sales

Ilene Strober

Williamsville, NY ***** 716-***-****

www.linkedin.com/in/istrober ********@*****.***

Professional Summary

Administrative assistant and marketing professional with experience handling confidential reports, preparing correspondence and presentations, managing schedules, coordinating special events – all with an eye on making an office run efficiently. Strong writing, communication and organizational experience.

Areas of Expertise:

• Digital media (web, social and newsletters) • Expert communication

• Formulate budget and expense reports • Research and write grants

• Relationship building • Program development

• Special event and curriculum development • Press and media coordination

Relevant Experience

Aquarium of Niagara, Niagara Falls, New York (May 2015-October 2016)

Handled all communications and scheduling for executive director including correspondence, emails, presentations and grant writing. Analyzed and helped build departmental budgets, schedules and implemented all social media and marketing communication.

Simplified departmental budget process by formatting excel spreadsheets that automatically updated the master document.

Built and implemented events, programs and presentations.

Wrote and circulated three monthly electronic newsletter and edited quarterly print newsletter that went to personnel, media and vendors.

Developed on-going relations with vendors that saved over $3,000 in infrastructure.

Brady Corporation, Emedco Division, Williamsville, New York (2010 – 2012)

Member of the national marketing team that prepared all web corrections, social media, catalog writing and promotions. Also oversaw scheduling and meeting coordination for department heads.

Helped produce 19 catalogs and 33 covers annually for customer and prospect lists.

Increased brand awareness and sales by developing and implementing weekly web and social media campaigns, trade show collateral and targeted promotions.

Instituted process documentation procedures to promote consistency across all marketing teams.

Coached diverse team to work together to achieve set goals.

Two’s Company, Elmsford, New York (2007 – 2008)

Worked with SAP and AS5000 programs to forecast inventory needs for long-range product demands for 2,500 SKUs and managed all open-to-order and quarterly buys. Promoted company-wide involvement.

Met on-hand inventory goals by effectively forecasting, purchasing, turn-around time, merchandise assortment, external product allocation and financial analysis.

Reduced credits 1.2% and improved performance with key driver metrics.

Created cross-functional teams and inter-departmental meetings for better communications.

Ilene Strober Page 2

Experience (continued)

Hachette Filipacchi, New York, New York (1981 – 2007)

Edited articles for Woman’s Day, Eating Light, Kitchens and Baths, George and Elle Décor and ran commerce department to increase revenue and exposure.

Collaborated with freelance writers to make sure articles were well written, formatted and met informational standards set by editor.

Increased annual revenues 20% by applying installment billing and consignment/ drop-ship billing.

Additional Experience

Crown II Communications, Williamsville, New York (2008– Present)

Develop, organize, build and implement business, marketing and sales strategies to increase top-line revenue growth and brand awareness.

Major clients: The United Way, Doran and Murphy, Benefit Brokers, Hill Designs, Tully Rinckey PLLC, Habitat for Humanity, Crown Die Casting and Foxwood Communications.

Position companies in relevant markets by forging relationships with manufacturers, buyers and shippers and position companies for highest competitive advantage in marketplace.

Produce marketing, sales and presentations including communications, advertising and analysis.

Design and apply key account programs providing incentives to increase sales volume.

Education

Pace University, New York, New York

Coursework for Masters in Marketing

Lehigh University, Bethlehem, Pennsylvania

Bachelor of Science - Economics (Minor in Marketing)

Community Involvement

Herschel Carrousel Museum, Buffalo, New York (2015 – Present)

Board Member

Habitat for Humanity, Buffalo, New York (2012 – Present)

Volunteer - Recipient of 2014 Hope Award

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