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Fresno, California, United States
February 16, 2018

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Professional Summary

Well-traveled sales and marketing manager with more than 15 years of success; in business to business marketing, domestic and international sales; to the life science companies, Agriculture companies, and finally chemical companies. Forward-thinking and influential negotiator equipped with demonstrated skills in winning market agreements, developing cost containment plans and achieving competitive pricing policies.


Adept at analyzing sales trends and competitive niche markets; to facilitate the company's entrance in that market.

Successfully conduct a range of technical product seminars throughout the Americas.

Increase customer base in various CRM systems (i.e. Sales Force) thru extensive cold calling, existing customer referrals and in- person technical seminars and webinars.

Expand distributor networks and inside sales teams thru unique sales personnel training techniques and recruiting efforts which strengthened our infrastructure.

Areas of Expertise

Strategic Sales and Marketing Planning and Business Analysis Global Market Positioning

Customer Relations management Building Business Alliances Training and Team Development

Professional Experience

Mattress Firm – Fresno, Ca

Retail Company

Sales Manager

11/2016- 12/2017

Manage Sales and Marketing for Fresno/Clovis Stores

Managing the stores marketing image to maintain continuity store to store

Manage stores day to day activities.

Ensure all corporate training materials are completed in a timely manner.

Ensure sales are exceeding corporate goals.

Compass Minerals – Overland Park, KS

Minerals Company

Territory Sales Manager


Manage Sales and logistics for the California’s Central Valley

Increasing sales thru the development of retail accounts.

Meeting with growers to discover needs in the market.

Work with retailers and distributors to create appropriate pricing programs.

Work with the logistics teams and manufacturing plants to ensure delivery of quality product.

TRiQ – Bend,OR

Agriculture Infrastructure Company

Business Development Manager


Develop and implement Sales and Marketing plans for the launch of a new nutrient line.

Developing, managing and supporting the B2B marketing program.

Increasing sales thru the development of retail accounts.

Building brand awareness using on-line resources and printed collateral

Develop a domestic distribution network for the nutrient line.

Develop retail and distributor training and sales incentive programs.

Dyna-Gro – Richmond, CA

Plant Nutrition Company

Business Development


Develop and implement Sales and Marketing plans that generate synergy between, the On-line marketing, Print advertising, Tradeshow events, and the Sales program.

Developing, managing and supporting the On-Line marketing program.

Provide in-depth field application and technical support, pre and post- sale for products.

Increasing sales thru the development of new Key Accounts and Branding efforts.

New product development and formulation.

Create the BOM and SOPs necessary to introduce the new products for production.

Developed distributor training and sales incentive programs in order to generate focus on our product.

Phenomenex Torrance, CA

World leader in Chromatography Consumables

GC Business Development Manager International


Extensively traveled to lead and conduct technical Chromatography sales seminars throughout South America.

Developed several Latin American distributorships in Argentina, Bolivia, Chile, Columbia, Costa Rica, Ecuador, and Venezuela.

Educated sales team to sell products on technical benefits and quality to a variety of industries including the Pharmaceutical, Petrochemical, and Food & Beverage, spanning from analytical testing to full scale production. Provided teams with latest regulatory guidelines specific to their global region.

Expanded revenue channels through sales personnel training, recruiting, maintaining efficiency in logistics, coordination of infrastructure improvements and broadened a new distributor network.

Bachem Americas, Inc. Torrance, CA

World leader in peptide manufacturing

Director, Inside Sales and Marketing Departments 01/2005-07/2009

Provided expert leadership and direction to the Inside Sales Team and Marketing Departments; reported directly to the company’s President and CEO.

Responsible for increasing catalog business and custom peptide manufacturing sales.

Spearheaded the successful relocation of the Inside Sales and Marketing departments to California.

Improved business procedures through the implementation of a new CRM software in collaboration with the IT team.

Realigned and rendered approval on all company marketing campaigns.

Efficiently resolved customer service issues and fielded customer product queries.

Secured agreements with all key account contracts for the Americas, including a distribution contract with VWR.

Directed and maintained strategic sales and marketing for the Americas.

Prompted yearly increase in Americas’ catalog and custom synthesis business.

Bachem Americas Inc.-Torrance, CA

World leader in peptide manufacturing

Manager, Latin America and Distributor Relationships


Strategized shipping and communication guidelines for Latin American territories; extensively traveled (>60%) to develop strong business relationships with customers and fine-tuned sales and marketing efforts of each territory.

Broadened the company’s distribution network throughout the Latin America countries with growth of 43%; thru direct sales and cold calling.

Effectively negotiated and executed distribution contracts and agreements in all Latin American territories.

Prior Experience

Director of Operations, JRL Industries Clothing Anaheim, CA 2000-2004

Production Manager, Irvine Scientific Santa Ana, CA 1999–2001

Process Engineer Specialist, Ansys Diagnostics Lake Forest, CA 1997–1999

Co-Owner, Peak Performance Nutrition Placentia, CA 1997–1999

Laboratory Technician, Diagnostics Products Corporation Inglewood, CA 1996–1997


(BS) Bachelor of Science in Biochemistry, 1996

University of California Irvine Irvine, CA

Member Sigma Chi Fraternity Pledge Class Treasurer, Chapter House Social Chair

Howard Hughes Research Grant Costa Rican Rainforest Project

ACE Certification in Personal Training and Nutrition

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