Product Line Manager
Phone 970-***-**** Email firstname.lastname@example.org
Award winning Product and Marketing Manager able to capitalize on opportunities and accomplish breakthrough objectives. Considered a valuable adviser to top-tier executives, board members, and development teams. Champions ideas into actions and transforms concepts into revenue generators. Demonstrates core values of integrity, courage, and character. A hands-on decisive Marketing Manager who provides the following:
Identified competitors’ product roadmaps, new technology & features being added, sales & marketing strategies, product positioning tactics, and pricing trends.
Analyzes market segment, conditions, trends, competitive intelligence, scenario planning to build platform strategies for long-term business value and determine critical product requirements.
Identifies joint opportunities and forms strategic alliances and profitable partnerships.
Cultivates and strengthens relationships, fostering staff, customers, and partner loyalty
Providing technical service, research, SWOT analysis, and recommendations to marketing, sales teams, product management, product development, and executive leadership teams on the impact of rivals’ new products and product roadmaps, service delivery models, competitors’ sales & marketing strategies, and providing sell-against tools to field sales teams and channel partners.
Project Management P & L Responsibility Product Life Cycle Management
Operation Management Leadership & Consensus
Strategic Bus/Mkt Planning Strategic Alliances Competitive Analysis
Product Development Contract Negotiations Procurement
Segmentation Positioning/ Portfolio
Sales Programs & Tools Quality Standards Risk Management
Products & Sales Training Advertising/Multi Media Tactical Plans & Implementation
Major Account Development Customer Relations Market Segmentation
Eagle County 3/09 – 6/2017
Managing and developing various programs for new and remodel construction, investigation, reporting, presentations and communications at the county. Developed a Patent Pending custom software solution.
Planning and managing all facets of projects to meet schedule and budgets, program management with $ 550K incremental revenue generation. Performing complex project management including regulatory compliance on a
$30M terminal remodel, PBN RNP ILS procedure development, oversight and management of terminal.
Jointly developed a secure software solution with est. savings of $25M, working with all states within the US.
Managing budgets as well as maximizing efficiency of our staff and of other agencies.
Supervision of staff and maintenance providing review, mentoring and corrective actions. Provides analytical support of air service development, procurement, crafting and negotiation of contracts with legal, complete RFP process.
Working with various software programs for investigation, reporting, presentations, and communications; MS Office Suite, Outlook/Google, Excel & Google Analytics, Visio/AutoCad, Quickbooks, FBI NCIC/CCIC...
Cardiac Science, Ft. Collins, CO 2007 – Present
Area Manager PT,
Joined Cardiac Science in 2007 as an Area Manager to bring consistency and extend success to programs.
As Area Manager for a class 3 Medical device company, I maintain both the competitive product as well as industry intelligence.
Customer support and business development in the form of competitive pricing and positioning within the value proposition of our AEDs, as well as present them to our customers.
Customer meetings to ascertain their needs and evaluate the product benefits, cost and or feasibility of meeting those needs to be developed or within the product portfolio.
Through continued client interaction, provide technical discussions and presentations of product roadmap, pricing
Achieved a 99.7% customer satisfaction rating for area education/training and service.
Ken Brown Page 2
Consultant, Volt Services at Hewlett-Packard, Company, Fort Collins, CO 2004 – 2007
Managed and led multiple product programs (Mobility Handsets Cell Phone) for Hewlett-Packard Digital Imaging and Printing. I headed multi-disciplined teams of engineers, business development, finance, operations, marketing, and testing functional areas, as well as external vendors and partners.
Mobility Handsets. Managed development of mobile phone software for Motorola, Samsung, Audiovox, and other mobile phone providers. Determined project requirements, product roadmaps, strategy; managed external vendor ensuring hardware/software prototype development schedules, milestones, and goals were met.
Conducted feasibility study to determine the viability of HP’s Mobility Handsets Software product line; including business modeling, financial analysis, market segmentation, and cost analysis. Findings led to the creation of Snapfish, HP’s digital photo storage and management site.
Proven upstream product development, software solution development and a mix of strong technical experience and strategic business acumen, providing exceptional technical design.
Global Future Product Marketing Engineer. Led a team of 5 working on the 3 year business plan to boost revenue. Prepared a condensed 10-Step Business Plan for the next generation follow-on product to an automatic document feeder scanner for the consumer and small business market, resulting in the first Sheet Feed products.
Sized the market, conducted competitive analysis, performed quantitative and qualitative research, design, user experience and forecasted demand. Built and successfully defended business case against skeptical upper management.
Partnered with external application providers to win this underserved market.
Seized 40% market share, generated $108M from 5 successful product releases, improved ROI by 21% by extending product life, and won 2007 New HP Scanner Product of the Year.
Increased overall scanner program revenue from $81M to $320M.
Hewlett-Packard Company, Fort Collins/Loveland, CO 1996 – 2004 Promoted repeatedly for expertise in the development and launch of new consumer and commercial devices.
Global Future Product Marketing Manager, HP OpenView Software 2001 – 2004 Led a team of 83 in defining and launching HP’s first Storage Area Management Software. Managed 4 project teams: operations, marketing, engineering, finance. Collaborated with global regions to met global needs. Positioned products, crafted messaging, marketing collateral, sales tools, promotional activities, and orchestrated global product launches. Performed PR and addressed industry analysts. Managed $20M budget.
Developed 4 storage resource management software products generating $103M (15% market share).
Awarded Software Product of Year in 2001 and 2002. Worldwide Future Product Marketing Engineer, Network Attached Storage (NAS) Group, 1999 – 2001 Directed team of 6 responsible for identifying and capturing new business opportunities in corporate enterprise storage with emphasis in server attached storage, network attached storage, and storage area networks (SAN). Completed competitive analysis; NAS product roadmaps, new technology & features being added, sales & marketing strategies, product positioning tactics, and pricing trends. Also focused on emerging competitors within the NAS market as well as impact of market trends on the competitive landscape (example: impact from SaaS/Cloud-based applications).
Launched a NAS mid-range product line securing $15M within the first 12 months.
Expanded products into 2 categories, growing revenue to $36M and 5% growth in the NAS market.
Received NAS Product of the Year, 2000.
Worldwide Product Manager, Travan Storage Tape Drive Products, 1996 – 1999 Managed the entire product life cycle for a new line of new storage tape drives.
Attained 31 % market share to become top revenue generator within the line.
Streamlined the product life cycle process, eliminating redundancies and inefficiencies.
Created Customer Advisory Council to jointly develop products for specific vertical markets.
Repeatedly recognized between 1997 and 1999 for outstanding contributions in product development.
MBA, Master Business Administration, Leeds School of Business, University of Colorado 3.8/4.0 gpa BS/BA, Business Administration/Marketing, University of Northern Colorado, Greeley, CO Ken Brown Page 2
University of Colorado, Leeds School of Business, 1997 – Present AEDEverywhere, 2002 – Present
V.P. TAC – non-profit 2015 - Present