ERICA CETIN

973-***-**** ac4gn9@r.postjobfree.com http://www.linkedin.com/in/ericacetin

•Outstanding proofreader, copy/content editor and design production professional with 15 years’ experience

in the financial services industry. Consistently surpass quantity and quality metrics within high-volume, high-pressure environments.

•Work closely with senior designers, editorial, project managers, marketing, clients, and vendors.

•Detail-oriented, results-driven team player with ability to manage multiple projects within tight deadlines.

Work well independently.

CORE COMPETENCIES

Chicago Manual Style, Associated Press (AP) Style, Grammar, Punctuation, Syntax, Clarity, Consistency, Spelling, Accuracy, Corporate Branding, Copy Editing, Design Production, Layout, Typography, Print Production, Templates

PROFICIENCES

Microsoft Office Suite: Word, Excel, PowerPoint, Adobe CC: InDesign, Acrobat Professional, InCopy, Photoshop, Illustrator, Internal: IBM Notes, IBM Connections, Aprimo Project Management Tool, iPipeline Search Engine, Field Office Forms (FOF) Website, FOF Workflow Database, Platforms: Mac, PC

PROFESSIONAL EXPERIENCE

Various Clients July 2014–Current

Contractor: Proofreader, Copy/Content Editor, Production Artist, Teacher’s Aide, Web Accessibility

Bank of New York Mellon, Florham Park, NJ January 2018–Current

•Proofread, copy edit and review design integrity of print and digital content to ensure consistency and adherence to corporate branding and AP style. Support a wide range of global businesses.

Source4Teachers, Cherry Hill, NJ July 2016–November 2017

•Worked one-on-one with students, grades 1–12, to improve writing, grammar, punctuation, and spelling.

Prudential Investments, Newark, NJ February 2016–May 2016

•Developed marketing collateral reflecting marketplace trends of Prudential Investments’ products. Designed within template framework, proofread, and edited. Met corporate branding and editorial standards.

Prudential Financial, Life Product Marketing, Newark, NJ June 2015–December 2015

•Established guidelines, best practices, and standards for designing web accessible marketing materials. Conducted testing and resolved non-compliance issues in Acrobat and InDesign.

Prudential Financial, Life Product Marketing, Newark, NJ March 2007–June 2014

Marketing Management Specialist

•Developed and proofread 1,000+ marketing communications used by producers and in-force clients impacting approximately 15 million individuals annually. Deliverables included product launch kits, new business development kits, Fast Facts sheets, fliers, bills, e-forms, PowerPoint presentations, and digital content.

•Created the Prudential Style Guide, the authority on grammar, punctuation, and customer-focus guidelines.

•Authored training documents, standard operating procedures, guidelines, and best practices.

•Adhered to strict branding and editorial style to ensure consistent look, feel, and voice across products.

•Obtained approval from Compliance, Legal, Tax, and Subject Matter Expert.

Major Achievements:

•Lead proofreader on all communications related to the PruTerm WorkLife 65 product launch. WorkLife 65 generated approximately $1 million in scheduled premium over a one-year period.

•Lead copy/content editor and proofreader of Individual Life’s quarterly Marketing and Distribution eNews newsletter. Led team of 18 from across all levels of the organization.

•Developed, proofread, and managed content on broker microsite pruxpress.com. Required inputting detailed specifications, testing, and troubleshooting before content went live.

•Improved workflow, version control, tracking history, and accuracy of documents by moving department from hard-copy revisions to Adobe InCopy. Utilized annotated PDFs and review/comment tools in Adobe Acrobat.

EDUCATION

California State University, Long Beach

Bachelor of Science, Marketing

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