Accomplished and creative executive possessing third-party consulting, field operations and executive management skill sets. Demonstrated ability to revitalize and enhance organizations, capture opportunities for growth and deliver key operational objectives. Results-focused leader adept at forging lucrative relationships with team members, vendor/partners and customers.
Led the acquisition and revitalization of an iconic, regional hospitality brand in Texas.
Designed and implemented ground up, engagement systems to achieve industry leading employee retention and guest satisfaction/financial results.
Shareholder, steering committee member and department director at consulting firm for 10 years.
Board Member/Director of Development, Quintessence Corp., Dallas, TX Jan 2015 - Present
Drive year-over-year development of new restaurants for the Texadelphia™ brand by leading design, construction, training and opening PR/advertising innovations. Enhance value of the brand by developing new markets, participating in industry events and leveraging relationships with national vendor partners to improve unit-level economics.
Led contract negotiations with vendors resulting in six percent (6%) reduction in spending on key supplies for Texadelphia™ system (company and franchise).
Developed and opened record setting locations for single day and weekly sales.
President and CEO, Quintessence Corp., Dallas, TX July 2008 – Jan 2015
Led the acquisition of Texadelphia™ brand restaurants from the founder in 2008. Overhauled company growth strategy, brand image (PR and marketing), unit design and layout, franchising, market and site selection. Supervised all corporate functions (HR, legal, finance, marketing and operations). Backfilled role with industry veteran and marketing/advertising focus for brand development.
Increased system-wide sales 46% in three-year period (year end 2008 through year end 2011).
Developed and implemented Texadelphia Nation™, guest loyalty program resulting in 25% increase in average guest spend.
Re-franchised largest market and implemented re-image/remodel/retrain program leading to YOY sales growth of over ten percent (10%) for five consecutive years.
Assoc. Director – Human Resources, Applebee’s Services Inc., Dallas, TX April 2005 – April 2008
Led all HR/Field Operations efforts for 200+ restaurants, 15,000 team members and 1100 managers with over $445 million in annual revenue. Supervised team of six HR Managers across 12 states.
Led recruiting, hiring and training efforts for 48 new locations from 2006-2008.
Pioneered full-scale recruitment process outsourcing (RPO) program for entire system of 550 company owned locations.
Designed and implemented management succession program (unit-level through corporate executive) for entire Applebee’s system leading to industry best retention results.
Led all efforts on Applebee’s employee engagement process (surveys, facilitation program, action planning and follow-up assessment of progress).
Director – Org. Assessment & Development, BHI, Dallas, TX Oct 2003 – April 2005
Received promotion to lead all organizational development efforts for clients in retail, hospitality, transportation, manufacturing and technology industries. Partnered with consulting teams to provide specific insights using innovative assessment tools and facilitation programs to enhance employee engagement, satisfaction, retention and performance.
Designed and implemented BHI’s “Industry of Choice” survey for the assessment of employee satisfaction an engagement leading to new product revenue of $1,000,000 annual.
Designed and facilitated award-winning engagement and retention programs for clients in the hospitality and manufacturing industries.
Manager – Selection Services, BHI, Dallas, TX May 1998 – April 2005
Received promotion to lead BHI’s core business (selection services) for entire client base. Supervised staff of MA/PhD consultants, professional administrators and front-line customer service representatives. Personally prepared all RFI and RFP responses to prospective client inquiries and made all new business presentations. Represented BHI at industry events, client conferences and other business building opportunities.
Led annual sales increases of over 15% by developing new clients and new opportunities in existing clients.
Had zero turnover unexpected in consulting staff for entire tenure as manager.
Coordinated with other department heads to increase overall company revenue by over 10% annually by implementing complimentary assessment and development services.
Management Consultant, BHI, Dallas, TX Oct 2005 – May 1998
Provided management selection services using broad based psychological assessment, structured interviewing and quantifiable background assessment techniques.
Managed portfolio of 50+ clients and $500,000 in annual revenue
Demonstrated significant reduction in undesired turnover and increases in quality of hire using sophisticated modeling techniques.
Led all efforts on management selection, development and succession planning within assigned client companies.
Education and Professional Development
Texas Christian University – B.S. Psychology
Midwestern State University – ABT, M.A. Clinical Psychology
Associations and Community Involvement
Council of Hotel and Restaurant Trainers (CHART) – Affiliate and former Advisory Board Member
Women’s Foodservice Forum (WFF) – Presenter and Lunch Provider
YMCA – Volunteer and Coach
Member – American Management Association, MUFSO, Texas Restaurant Association