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Project Data

Rancho Cordova, California, United States
February 12, 2018

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Shashi Devaraju

**** ******* *****, ***** *****, CA 95054, 408-***-****,

16+ years across Product and Business Analysis, Project and Quality Management and data analysis experience with focus on product quality, project life cycle and business goals. Strong back ground working with cross-functional teams and developing detailed Business requirements, functional specifications, outlining multi-year road maps, reimagining navigational work flows and technical specifications. Proactive with sales and marketing teams in customer research activities, market research and site analytics.


• Project Management • Business requirement analysis • Product Management

• Business case development • Client Relations & Presentations • Waterfall and Agile

• Proficient communicator • KPI Metrics • FAB &Value Proposition

Technical Skills

Business Tools: Asana, LucidCharts, SalesForce, GoogleAnalytics, JIRA, MSProject, Office365Software: R Programming, SQL, Responsys, Tableau, Grafana, KairosDB, Cassandra, Oracle

Technologies: SaaS, Analytics, Data Mining, Web Monitoring, Data Analysis, Testing, Custom Visualization

Professional Experience

Senior Business Analyst/Product Manager, OnBoardify, San Francisco, California, Sept’2015 – Present.

Eliciting requirements using customer feedback, data analysis, business process descriptions, use cases, user stories, requirement specifications, functional requirements, workflow analysis, UAT and GAP analysis. Major projects include

oUI and navigational changes

oOnBoardify Integration with Email and Salesforce

oCustomer Score algorithm

oIntegration of Partner Apps Asana, Zendesk, Box, Dropbox

Developed business architecture using requirements such as scope, processes, alternatives, and risks. Translated business user concepts and ideas into comprehensive business requirements and design documents.

Analyzed business requirements and processes through document analysis, interviews, workshops, and workflow analysis. Communicate client’s business requirements by constructing easy-to-understand data and process models.

Introduced Agile and SCRUM methodologies, created Product Backlog, Sprint Backlog and managed User stories. Led daily stand-up meetings.

Led project teams, to achieve project defined milestones and deliverables. Conducted stakeholder Joint Application Design (JAD) interviews and facilitated meetings with project teams.

Articulated the importance of test strategy and emphasized thorough review of Functional/System Tests/UAT/End to End Testing/Performance Testing,Security Testing.

Managed and maintained Salesforce standard objects, custom objects, user roles, security profiles and workflow rules.

Supported sales by providing product demos, walkthroughs and videos, marketing drip campaigns using digital marketing tool Responsys and created sales videos which gave a 50% usage growth in a month. Introduced on going engagement strategies and processes to grow customer satisfaction.

Identified customer profiles, usage and visitor trends using Google Analytics and worked with marketing to develop new strategies for retention and user growth. Resulted in 30% growth in visitors, increased conversions rates and reduced the bounce rate by 90%.

Managed, conducted workshops and Improved communication between cross functional teams with focus on scheduling, risk mitigation, on time development, dependencies on the requirements and testing activities which resulted in well defined scope, improved product quality and substantial increase in customer satisfaction rate.

Created and presented business reports, usage metrics, dashboards, KPI metrics and customer insights to upper management using Google Analytics to increase website usage and conversion rates which helped to measure product success and drive decisions.

Analyzed complex data, user trends and product usage using R programming to recommend solutions to improve usage growth and customer satisfaction/retention.

Leveraged knowledge of Asana to build project plans, user stories, track project status, create and assign tasks, share dashboards, track bug status and coordinate activities to ensure timely delivery. Prepared business process models, organizational charts and event driven process chains using Lucid Charts.

Senior Business Analyst/Consultant – Apple, Santa Clara, California, Apr’2016 – Sept’2016.

Collected and analyzed business requirements, identified system interfaces, functional specifications, created technical requirements, managed scope, schedule, workflows and built a monitoring system

Coordinated and facilitated extensive user interviews and workshops to gather and analyze requirements.

Developed crucial functional requirement specifications, creating detailed use cases and process flow diagrams to support functional specifications.

Conducted meticulous GAP and data analysis while successfully reengineering key business processes to increase operational efficiency and alignment of business unit objectives.

Built a new server monitoring system using open source applications. Data Mining, Data Processing and Custom Visualization were done using R, KairosDB, Cassandra and Grafana. These dashboards and reports gave health insights in <1hr and replaced their days of manual efforts.

Synchronized and prioritized relevant defects and enhancement/system requests based on business requirements. Instituted scope modeling & Control Plan with key productivity metrics, action items and work flows by working with cross functional business and technology teams to track success of project. Created a new approach to trouble shooting and server maintenance.

Test Data Management performed by identifying, acquiring, privatizing, populating and maintaining coordinated right-sized sets of data for test planning, test preparation and test execution based upon specific data needs of the analytics project.

Provided comprehensive support to all end users and stakeholders through training and documentation.

Business Analyst/Customer Solutions, Keynote Systems, San Mateo, California, Jul’12 – Jul’15.

Responsible for gathering, analyzing, implementing and transmitting the business requirements and translating these into functional specifications with detailed test plans.

Developed strategy and roadmap to leverage Business Process Reengineering, Data Management and Data Analysis. Performed root cause analysis to identify process and functional issues.

Engaged client to gather software requirements/business rules, and ensure alignment with development teams.

Translated stakeholder requirements into various different tangible deliverables such as functional specifications, user cases, user stories, workflow/process diagrams, data flow/data model diagrams.

Evaluated risks related to requirements implementation, testing processes, project communications, and training. Identify and reconcile errors in client data to ensure accurate business requirements.

Facilitated monthly meetings with clients to document requirements and explore potential solutions.

Led the teams, projects and people locally and in India. Work involved preparing BRD, FRD and SRS. Used JIRA for test management and bug tracking and MS Project for planning and scheduling. Used RTM to monitor the scope, requirements and deliverables.

Implemented end-to-end Systems for Data Analysis and reporting solutions and integrated with Custom Visualization tools using R, RStudio, Tableau, Excel, Influxdb and Grafana for Engineering, Product Marketing, Marketing, Sales and Professional Services.

Reduced weeks of manual effort to minutes by collaborating with Professional Services to provide data insights, statistical analysis, custom analysis and reporting for customers for Web, Mobile and Real User Monitoring data. Facilitated and mediated JAD sessions to ensure success.

Staff Engineer– Technical Project Manager/QA, Keynote Systems, San Mateo, California, Jul’00 - Jul’12

Member of Business Engineering Team. Conducted needs requirements, analyzed current business processes, suggested improvements and participated in design of new system

Managed end-to-end projects in a waterfall methodology focusing on excellence in timeline, budget, quality and customer satisfaction. Used MS Project for complete project management and Visio for process flow charts

Developed and managed all aspects of the product lifecycle, developing test plans and test cases, test scheduling and test strategy, tools and methodologies for multiple products simultaneously. Involved with UAT, performance, load and usability testing.

Responsible for coordinating internal and external groups for projects including development, hands on testing, implementation, reporting, release management, change management and control of Web and Mobile Measurement, Monitoring and Diagnosis products. Testing and automation experience with Silk Test, Silk Central, Oracle, Excel

Developed QA support software, which reduced manual testing times by up to 90%, which facilitated faster releases and turned the processes more robust.

Managed over 6000+ escalations received from support in 12+ years. Major tasks involved, trouble shooting, finding work around and Load, Performance, Failover and Scalability testing of various applications and end-to-end systems. Ported applications working on windows to linux.


UMIST, Manchester, UK - MPhil in Computation on Data Mining and Neural Networks (ABD)

Osmania University,Hyderabad,India - Bachelor of Science in Electronics and Communications Engineering

Project Management, CA (Present) - Berkeley Extension

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