Brandon Balsley

**** *. ******* **. - ****, AZ **207 - Phone: 480-***-**** - ac4f1z@r.postjobfree.com

Product Manager

Professional Product Manager with 20+ years’ experience in the software industry.

Respected leader of direct reports and cross functional software delivery teams.

Proven track record of market driven, on-time, high quality, and on-budget product delivery.

Skills

oRequirement Discovery

oProduct Strategy

oAgile Methodologies

oMarket Research and Analysis

oProduct Roadmap Development

oPeople manager

oCertified Scrum Product Owner

oFinancial Modeling

oPresenter/Public Speaker

oUser Experience Design

oProduct & Service Launch Cycle Management

Professional Experience

IPRO TECH – Tempe, AZ

UX Manager, Ipro 11/2014 to Present

Transformed UX and UI delivery process for Ipro’s ADD eDiscovery Platform.

Selected Accomplishments:

●Designed and implemented 3-phased Discovery process as part of a larger dual track software development system.

●Managed and created UX deliverables including Feature Designs, App Information Architecture, Style guide, Ipro Personas, and User Journey Map.

●Winner: Ipro Tech “Outside-the-box Thinking” Award 2016.

●Keynote Speaker: Innovations 2016 “Ipro User Personas”

WEBPT – Phoenix, AZ

Product Manager, WebPT 7/2014 to 10/24/15

Led expanded market focus for SaaS based, WebPT electronic medical record (EMR) system to an enterprise one while managing a direct report.

Selected Accomplishments:

●Delivered iterative and explorative WebPT Analytics solution with visual analytics, drill downs, and mobile support for enterprise reporting needs.

●Focused on EMR interoperability between WebPT and other medical systems enabling expansion into select enterprise segments.

EPIQ SYSTEMS – Phoenix, AZ

Product Manager, Epiq Analytics & Review 12/2013 to 6/2014

Created road map and managed Epiq System’s Legal Analytics and Review products while managing two direct reports.

B2THERE LLC – Mesa, AZ

Owner/CEO 8/2013 to 12/2013

Designed, managed, and launched B2there website chat service for small business.

SWIFTPAGE (FORMERLY SAGE SOFTWARE INC.) – Scottsdale, AZ

Director Product Management, ACT! 6/2012 to 7/2013

Crafted strategic road ahead for ACT! and managed four direct reports.

Selected Accomplishments:

●Formulated 3 year road map for ACT! which included a mixture of on-premise, Mobile, Saas, and hybrid solutions to align with strategic goals.

●Managed a team of four, which included members from Product Management, User Assistance, and Design disciplines.

●Worked with Sage ACT! Hosted third party service provider to improve onboarding experience and customer satisfaction.

SAGE SOFTWARE INC. – Scottsdale, AZ

Sr. Product Manager, Sage ACT! Mobility 2/2010 to 5/2012

Led cross functional teams to develop Sage ACT! mobile and tablet solutions

Selected Accomplishments:

●Product Owner for agile cross functional team to develop, launch and migrate to Sage ACT! Connect, a cloud based mobile and access solution.

●Researched, wrote business case and product requirements for Sage ACT! Premium Mobile, an HTLM 5 based smartphone and tablet solution.

●Owned and worked with a cross functional team to develop mobility roadmaps for Sage ACT! Connect and Sage ACT! Premium Mobile.

SAGE SOFTWARE INC. – Scottsdale, AZ

Sr. Product Manager, On-demand Services 2/2009 to 1/2010

Led On Demand Services team chartered to accelerate the commercialization of application services.

Selected Accomplishments:

●Developed requirements and business case for Service Delivery strategy for CRM products.

●Created the On Demand Services road ahead, a strategic document outlining an evolutionary approach to service delivery and partner enablement.

●Researched, wrote business case and product requirements for a SaaS mobile sync solution, Sage ACT! Connect.

●Led partnership and development teams to deliver an integrated ACT! services, Sage ACT! eMarketing and Sage Business Info Service for ACT!.

SAGE SOFTWARE – Scottsdale, AZ

Sr. Product Manager, 9/2005 to 1/2009

Led ACT! product development teams through multiple major product releases working through all aspects of product life cycle.

Selected Accomplishments:

●Worked with cross functional teams to deliver main ACT! and ACT! Premium for Web versions 8, 9 & 10, including management of 12 point releases.

●Wrote business and product requirements for ACT! and ACT! Premium for Web releases.

●Improved satisfaction net promoter score by 30% with the release of ACT! v. 10.

●Managed ACT! for Palm through v. 2.0 & 3.0 as well as the eventual sunset of this product..

●Led performance team on ACT! & ACT! Premium for Web by defining targets, reviewing metrics, and communicating results through a published whitepaper.

Other related work experience:

INTERACT COMMERCE – Scottsdale, AZ

Product Manager, 4/2000 to 8/2005

Worked on rewrite on ACT! and led cross functional team to deliver ACT! Premium for Web.

LONE WOLF SOFTWARE – Bellflower, CA

Marketing Director, 12/1996-3/2000

As a startup software company, I was involved in all aspects of delivering time & attendance software products through retail and partner channels.

US ARMY – Bamberg Germany

S-4 Medic, 8/1989 – 8/1992

Technology

Software:

Axure, Adobe Photoshop, Adobe Illustrator, MS Office (Word, Excel, PowerPoint), Version One, TFS

Education

CALIFORNIA STATE UNIVERSITY LONG BEACH – Long Beach, CA

Bachelor of Liberal Arts, 12/1996

●Major: Anthropology

Continued Education:

●Adobe Photoshop Essentials – 1/2018

●360 degree WebPT Management Course – 10/2015

●Agile for All - 9/2015

●Lean Startup Business Plan Canvas – 4/2015

●Scrum Product Owner Refresher – 12/2012

●Scrum Product Owner Training – 5/2009

●InContext Design Training – 4/2009

●Pragmatic Marketing Developing Roadmaps – 7/2008

●Franklin Covey, 7 Habits of Highly Effective People – 1/2008

●Dale Carnegie Management Seminar - 5/2007

●Web Design UI – 1/2007

●Pragmatic Marketing Working with Development – 2/2006

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