GOLNAZ WILLIAMS

**** * **** **., *********, IN **904 317-***-**** ac4efs@r.postjobfree.com

QUALIFICATIONS PROFILE

Result-oriented marketing expert who drives business growth through innovative marketing solutions.

Multitasker and a go-getter with strong accountability and follow-thorough skills.

Problem solver who reacts quickly and accurately to unforeseen changes and new demands.

Proficient with Microsoft Office Applications including Word, Excel, PowerPoint, Outlook; Social Media Development & Advertising, SEO & Creative Writing, Certified Google AdWords (Mobile, Search and Display Networks) & Certified Google Analytics Expert, Hootsuite, MailChimp, Moz, and Basic Salesforce.

PROFESSIONAL EXPERIENCE

Creative Converting, Indianapolis IN

Associate Channel Manager – Walmart (Jan 2017 – Jan 2018)

●Managed multiple projects from inception (product design/development) to completion (product delivery).

●Worked in collaboration with a cross-functional team, including Design, Merchandising, Manufacturing, Sales and Procurement, coordinating timelines, deadlines, and approval frameworks.

●Actively participated in product development, design offering, packaging, and pricing strategies to increase sales and achieve the highest profitability while satisfying customer's business goals.

●Led weekly project status meetings, and merchandized presentation for specific client's meetings.

●Conducted competitive studies and gathered new market trends through store visits and competitive shopping.

●Worked with various platforms such as Workamajig, Product Information Management (PIM), Retail Link, as well as RFQs (Request for Quotations) and Profit & Loss (P&L) programs to communicate and provide relevant feedback to various teams including overseas vendors and buyers.

Creative Converting, Indianapolis IN

E-commerce Marketing Specialist – Napkins.com (May 2016 – Jan 2017)

●Developed and managed effective Social Media Marketing strategies for Napkins.com which resulted in an exceptionally strong social media and online presence.

●Increased audience by 60% across social media accounts and improved revenue by 32%.

●Drastically enhanced brand awareness and customers’ engagement.

●Improved SEO rankings and increased website traffic of Napkins.com by composing persuasive and SEO-friendly content.

●Conducted competitive studies and identified new e-commerce marketplace opportunities such as eBay, which resulted in conducting eBay business proposal.

●Managed affiliate marketing activities and utilized analytics tools to track traffic, user engagement, and conversion rate on various platforms.

Freelance Marketing Consultant, Lafayette IN (Jan 2013 – May 2016)

●Worked for Find8 Digital, Gutter Covers of Indiana, The Woodhaven Group, and Bee Window Inc.

●Developed and optimized pay-per-click (PPC) campaigns and improved click-through rate (CTR) by 30%.

●Established and managed several social media business pages and Facebook campaigns.

●Engaged new subscribers by launching email campaigns via MailChimp email marketing platform.

●Assisted with clients’ seasonal trade shows and generated more than 70 leads within a year.

●Designed flyers to help clients with promoting their services, products, promotional offers and events.

Batesville Casket Company, Batesville IN Marketing Intern (May 2012 – August 2012)

●Successfully managed a challenging but yet rewarding project named “Website Performance & User Experience Optimization Solutions.”

●Completed a handful of assignments such as primary and secondary researches, competitive studies, creating a strategy chart, objectives, KPIs, success metric, etc.

●Conducted usability tests and identified areas for improvement, such as design, navigation, content, etc.

●Evaluated the effectiveness of on-going PPC campaigns and provided recommendations for improvement.

●Conducted in-depth interviews with a group of consumers regarding the existing products, which resulted in gathering valuable feedback that allowed the company to build a more detailed picture of consumers’ expectations and preferences.

MWS International, Kuala Lumpur Malaysia Marketing Copywriter (April 2010 – Jan 2011)

Author of “Branding in Action” learning track, composed twelve comprehensive educational manuals on topics exclusively related to branding.

EDUCATION

University of Malaya, Kuala Lumpur, Malaysia, MBA with Concentration in Marketing, 2011

Azad University of Tehran, Tehran, Iran, Bachelor of Arts with Concentration in Journalism, 2003

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