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Sales Manager, Program Manager, Engineering Manager, Marketing Mgr

Novi, Michigan, United States
February 08, 2018

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Mark R. Terlaak

***** ******* *****, ****, ** ***75 248-***-****

Extensive experience in marketing, business development, sales, program mgmt., strategy, and engineering evidenced by success at each stage of my career. High energy, competitiveness, and positivity have led to successful ventures in cloud technology, the automotive sector, and thermoplastics. Passion and enthusiasm for life second to none. Corporate and entrepreneurial brand management, strategic marketing, contract negotiation, financial planning, and relationship development, technical know-how and innovative thinking. Ability to draw others into a vision and create an environment that people want to be a part of. EXPERIENCE

Global Segment Leader – Automotive Electronics


Feb. 2015 - Present

Global Marketing and Strategy - Industry Segment Team Leader, with global ownership of Automotive Electronics within DSM Engineering Plastics. Overseeing the interests of all product lines in the segment, responsible for development and implementation of the global segment strategy and plan in order to achieve the business objectives as committed to in forecasts, budgets, and ASR's. Business objectives contain both actual sales objectives (volumes, revenues, margins) as well as growth creation (project acquisitions, commercializations, etc.)

- Define the global strategy for sales and growth

- Translate this strategy into an execution plan in cooperation with and specific for all regions (accountable for roll-out in all regions)

- Deliver all enablers (product portfolio, value props, communication tools, segment specific training, etc.) necessary to be successful in each region

- Realize budget and ASR targets by implementing the global strategy and execution plan

- Monitor and report on progress of plan execution in line with BG standards on actual business, project pipeline dynamics, and actual sales from commercialized projects

- Optimize the PTO effectiveness and efficiency within the global segment and standardize working method

- Define target price ranges per application and region

- Identify market trends and innovation opportunities

- Steer, facilitate, and manage direction of the global segment team. Mark R. Terlaak

43322 Ashbury Drive, Novi, MI 48375 – 248-***-**** – Page 2

Manager – Global Product Marketing

Covisint Corporation

Aug. 2013 – Feb. 2015

Reporting directly to the Chief Marketing Officer, marketing leadership role aimed at driving awareness, consideration, and purchase of Covisint cloud solutions. Responsibilities include leading the development and standardization of go-to-market messaging, as well as market analysis, account targeting, and marketing/product direction for North America, EMEA, and APAC markets. Creating marketing requirements, differentiated positioning, value propositions, and content that drive revenue in the auto and manufacturing vertical. Delivering all sales enablement materials, including advertising, sales presentations, sales training materials, digital content, and lead-generation materials. Leading Covisint's automotive brand marketing activities, account marketing activities, and broad lead-generation activities. Defining product roadmap requirements, marketing requirements documents, and associated program management. Account Manager – Ford Global HEV Business

Yazaki North America, Inc

Jan. 2013 – Aug. 2013

Responsible for Ford Global HV/HEV Business Growth, notably North American, European and China markets. Ownership of Marketing Plan, including initial launch of Product, Market and Customer Strategies; Brand Identity and Awareness tactics for new segment launch, positioning in the marketplace, promotional/communications strategy ownership.

World-Wide Strategy representative at Global Business Planning Meetings Leader in market analysis initiatives and stakeholder in competitor SWOT creation and review. Keen understanding of product development stages/cycles Account Manager –HEV Component Sales

Yazaki North America, Inc

Oct. 2009 – Jan. 2013

Responsible for Sales Accounts of all High Voltage and HEV Components, including Ford, GM, Chrysler, Nissan, GE, Johnson Controls, LG Chem, Eaton, Hitachi, Magna, Toshiba, etc. Achieved over $450 million in business awards. Mark R. Terlaak

43322 Ashbury Drive, Novi, MI 48375 – 248-***-**** – Page 3

Design and Development Mechanical Engineer

Yazaki North America, Inc

Jan. 2006 – Oct. 2009

Automotive connector, header, terminal, and wire harness design, engineering and support, including review of customer specifications, formulation of design, presenting concepts at customer tech reviews.


Michigan State University, East Lansing, Michigan

The Eli Broad Graduate School of Management

2011- 2013

Master of Business Administration – Integrative Management Forbes #19 / Businessweek #20 ranked MBA program in America, emphasizing team collaboration and executive management tool building. University of Michigan, Ann Arbor/Dearborn, Michigan 2001 - 2005

Bachelor of Science in Engineering – Mechanical Engineering World Class education at highly ranked engineering institutions. Alumni Legacy Scholarship recipient.


Co-Founder of proprietary new technology corporation business plan. Provisional patent application filed and naming trademark application filed. HOBBIES AND PERSONAL INTERESTS

Sports, Traveling, Skiing, Wine, Cooking. Strategic thinker, analytical problem- solver. Conversational in Spanish. Member of AMSE, SAE, AAUM, MSUAA. Believer that hard work and achieving goals are proportionately related.

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