MARCELONG

+BIODATA

gender Male dob **.**.**** race Chinese nationality Singaporean

+PROFILE SUMMARY

Highly proficient in marketing communications, operational efficiency and project management.

Adapts easily to new work situations and environments. Able to multi-task and handle various responsibilities using a combination of creative and communication skills to see individual projects to successful fruition.

Conscientious and organized, a dependable professional who takes pride in his work.

Able to work effectively under time constraints and deadlines.

Self-motivated and a highly resourceful mass communications graduate with 18 years of experience in the music and entertainment industry.

+WORK EXPERIENCE

October 2016 – December 2017 Our Tampines Hub Singapore

Worked under the Asset Management Business Unit and Marketing Communications Business unit.

Handling and main lead in Our Tampines Hub APPS. Fronting the full project for this component. (recruitment for downloads as well as implementation of feasibility in usage) Target met and with now a user rate of 60,000 plus users.

Handling and main lead for the Content Management Systems (CMS) for the whole facility within Our Tampines Hub.

Cross Functional work includes weekly programming at Festive Plaza working closely with Integrated Programming team for the schedule of events.

Renewal of Fresh Musical TV Content at Festive Plaza on a monthly basis.

Manage Festive Mall and seen through both its Soft Opening on 9th November and 27th November 2016.

Handled a variety of A&P activities.

Also handle other roles such as link up of community efforts and community driven type initiatives. (via Road Shows, Tours etc.)

May 2016 – August 2016 Singapore Art Museum Singapore

Worked under the Partnership and Patronage department.

Support and follow-up on high level strategic sponsorship pitches via partnership events.

Manage a list of hosting opportunities for existing and potential partners for SAM.

May 2010 – April 2016 Resorts World Sentosa Singapore

Deputy Head of Talent Buying Unit.

Main key role includes client servicing for the Internal business units. (Such as Casino, Hotels, F&B, RWS Invites Memberships, Marketing Communications.)

Also handle other key role (Music Programmer) in the overall Back Ground Music system within Sentosa and Jurong Genting Hotel.

Tertiary Portfolio- Training and Development for the RWS Technical crew units and also producing and liaising with local schools for their concert programs and events.( NUS, Singapore Poly, SMU, Republic Poly etc.)

September 2009 – May 2010 G-POP Gmbh Germany and Singapore

Handled Licensing Catalogs for International labels worldwide.- To sublicense out Label Deals to the Asian region.

Handled bookings for exclusive artistes and concert deals for Simply Red, Chris De Burg and Air Supply.

January 2009 – September 2009 Singapore Sports Council (SSC) Singapore

Did part time work for the Asian Youth Games 2009. (In preparation for the Youth Olympic Games Y.O.G)

Was in the CEO office handling data base entry while HR was sourcing a position for me in the Table Tennis unit.

July 2008 – January 2009 Music and Movement Pte Ltd. Singapore

Worked in the Artiste Management department.

Developed talents within the company roster- By handling product placements (brands) and music related business.

A milestone was the opening of the Marina Barrage, in which I worked with PUB and SPF on the NYE countdown party. (December 30th and 31st 2009)

Sep 2005 –- July 2008 S2S Pte Ltd. Japan and Singapore

Directed and managed the Artiste & Repertoire department.

Headed international affairs and legal frameworks (licensing) for the company.

Engaged marketing communications expertise to push for product awareness liaising with media companies.

Developed new market knowledge in the entertainment and recording business Asia wide (Korea and Japan)

Engaged and developed talents within the whole Asian region.

Well versed in upcoming trends within new media and existing platforms.

Managed overall production of raw product to finished goods for all territories.

December 2001 – Sep 2005 Top 2 Music Pte Ltd. Singapore

Garnered new skills in negotiating and managing concerts like Singapore.(also worked on the first MOSAIC)

Engaged marketing communications expertise to push for product awareness liaising with media companies.

Developed successful music catalogs and special projects to its fruition in the Asian region.

Fulfilled and maintained current business partners request in providing up to date information on new projects.

Developed new business partners to expand existing catalogs and to promote sales in the Asian region.

Directed Top 2 Music’s webpage to ensure existing and potential partners are up to date on products.

August 2000 – November 2001 Sound Solutions Singapore

Handled operations of music production projects.

Managed and resolved production difficulties to meet the demand of customers.

Liased with various industries like advertising agencies, media and entertainment companies to ensure their project needs are met with full satisfaction

June 1999--July 2000 Gramophone Music Singapore

(Retail Management at Specialists Center)

Well trained in backend Technical applications and Inventory software used to monitor stocks in various store locations.

Processed orders both locally and overseas and acted as a liaison between Gramophone Music and Recording Labels/Wholesalers.

Solved and analyzed Retail store problems and worked independently and with a team to come up with viable solutions and recommendations.

Directed and organized massive music catalogs to suit its various branches.

CO

March 1992– May 1995 Gramophone Music Singapore

(Retail Sales Executive)

Ensured customer satisfaction and maximized revenue potential by providing efficient support and help to music lovers.

Maintained quality, value-added professional relationships with customers; responded speedily to customer’s music needs.

Managed and resolved “jeopardy” cases to meet the demand of customers.

Processed orders and acted as a liaison between Gramophone Music and Recording Labels.

Promoted and expanded the music catalogs of Gramophone Music

+EDUCATION

July 1996 – Aug 1997 Taylors College Australia

Graduated with Victorian Certificate of Education (equivalent to ‘A’ Levels).

June 1999 – Jan 2000 Altron School of Media Arts Singapore

Graduated with Diploma in Music Production Engineering

March 2001 – Nov 2005 Monash University Singapore

Graduated with degree in bachelor of arts (communications)

+PROFESSIONAL DEVELOPMENT

Highly proficient in analyzing media and entertainment trends.

Operational expertise in various fields of work relating to media and entertainment.

Able negotiator with strong public relation skills.

Communications expert using a range of marketing and promotional tools.

+SKILLS& LANGUAGES

Ability to play guitar and drums.

Fluent English, Chinese.

+INTERESTS

Travel and culture.

Music, Movies and the arts.

Swimming, Table Tennis.

Community participation.

References & testimonials will be provided upon request

Contact this candidate