Paul S. Brencick, M.A.

858-***-**** ac4cwg@r.postjobfree.com www.linkedin.com/in/paulbrencick

CORE COMPETENCIES

• MARKETING PROGRAM DEVELOPMENT • STAFF RECRUITMENT & MANAGEMENT • PROMOTIONS, INCENTIVES & ADVERTISING

• SOCIAL MEDIA MESSAGING • BUDGET MANAGEMENT • MESSAGE ENGINEERING & PUBLIC RELATIONS

• STRATEGIC PLANNING & OPERATIONS • COMMUNICATIONS & MEDIA RELATIONS • TECH SKILLS

• PROGRAM MANAGEMENT • CAMPAIGN DEVELOPMENT • VENDOR & ORGANIZATIONAL OVERSIGHT EXECUTIVE SUMMARY

High energy and productive program manager who gets things done. Known for good leadership and building effective teams to get projects completed quickly and efficiently. Proactive and creative marketing professional with proven success managing and implementing programs of all sizes in the construction, petroleum and government sectors. Able to organize and stay on top of fast-moving developments to achieve goals within budget by taking advantage of marketplace opportunities and avoiding potential threats. Key functional skills in organizational communications, project leadership, strategic planning, account management, public relations, sales, training, promotions, fundraising, and community affairs. PROFESSIONAL HIGHLIGHTS

2015 to Present CITY OF SAN DIEGO, San Diego, CA

Senior Public Information Officer (Sr. PIO), Communications Department

• Lead Sr. PIO for the City's Development Services and Environmental Services departments.

• Develop, deploy and manage strategic communications, special projects and initiatives for local, national and international communication campaigns.

• Develop and manage positive media relations including pitch stories for media placement, author and deliver communication plans, develop presentations and promotional collateral including broadcast spots, posters, brochures, fact sheets, media releases and advisories.

• Create both website and intranet content, provide ongoing content updates, engineer website and social media messaging, and provide content quality reviews.

Created Environmental Services Dept. CityHub intranet website, Green Business Network website and the Development Services Dept. Cannabis and OpenDSD 2.0 websites.

• Deploy support across all mediums as an Emergency Operations Center (EOC) PIO during crisis events. Achievements:

• Organizer of communications programs and media events for the San Diego City Council and Mayor, taking the lead role on multiple outreach initiatives and projects including the City’s annual Christmas Tree Recycling Program, Building Safety Week and Business Recycler of the Year Awards. Primary management of multiple communications programs for the City’s Environmental and Development Services departments, including energy efficiency and solar initiatives.

2010 to 2015 LANDMARK CONSULTING, San Diego, CA

Marketing & Business Development Manager

• Tasked to develop and manage business growth initiatives for a growing civil engineering firm’s public works and government contracting book of business.

• Planned and implemented new bid acquisition processes, policies and best practices, researched and authored RFP’s and bid proposals, processed contracts, and managed capital improvement projects. Achievements:

• Grew public works contracts by 85% in Year 1 and 52% in Year 2, generating over $2.1 million in new sales.

• Identified estimated savings of $42K annually through comprehensive program process audits, creating robust optimized processes allowing more efficient responses to bid opportunities.

• Pursued over 300 bid opportunities resulting in more than 65 subcontracts worth $3.7M supported by client relationship management campaigns with clients like Watkins Landmark Construction, San Diego Unified Port District, U.S. Navy MCAS Miramar, cities of San Diego, National City, Carlsbad, Oceanside and Lemon Grove, and the San Diego Association of Governments (SANDAG).

Continued Paul S. Brencick, M.A.

858-***-**** ac4cwg@r.postjobfree.com www.linkedin.com/in/paulbrencick PROFESSIONAL HIGHLIGHTS Continued

2007 to 2010 ALOHA PETROLEUM, Honolulu, HI

Marketing Communications Manager

• Grew sales and brand loyalty among new and existing customers in a newly created position to support sales, marketing and public relations goals. Increased sales of fuel and convenience store merchandise an average of

$1.4 million annually.

• Developed and administrated annual marketing campaigns and budgets averaging $125K, produced annual divisional reporting, and managed special project budgets.

• Administered advertising and public relations contracts, and provided oversight in the production of broadcast commercials and promotions including development of key strategic partnerships.

• Developed and deployed strategic marketing plans, budgets and promotional calendar timelines. Achievements:

• Grew sales 12% from 2007-2009 through improved partnerships and promotions with key partners including Foodland, AAA Hawaii, AIG and Farmers Insurance, Hawaiian Airlines and Bank of Hawaii.

• Grew credit card sales 19% and new group accounts by 43% during tenure through the successful launch and management of over 20 customized, proprietary credit card programs and savings initiatives including “Save-A-$ Club” in 2008, and in 2009 managed the company’s “It’s Magic” fuel discount program, Double Discount Days, group Affinity credit card programs, Aloha Business Card, military and independent jobber fuel delivery programs, and group discount programs with clients like Hawaiian Humane Society, Servco Auto Group and credit unions.

• Created and implemented more than 35 targeted sales promotions with corresponding budgets totaling $425K to increase fuel and convenience store sales by 18% during a declining economy. 2005 to 2007 HAWAIIAN ELECTRIC COMPANY, Honolulu, HI Marketing Program Manager

• Provided leadership and guidance for six energy efficiency (EE) programs, including the utility’s award-winning Solar Water Heater Rebate Program, Commercial & Industrial Direct Load Control program, Residential Energy Scout program, Residential New Construction program, and Residential Efficient Water Heater rebate programs.

• Directed and provided oversight of annual budgets of $2.6M, resource administration and daily operations.

• Reorganized, rebranded and implemented targeted marketing campaigns for multiple energy efficiency (EE) programs growing participation, saving energy and stabilizing electric service statewide. Achievements:

• Developed and deployed new energy initiatives including SolarSaver pilot program and produced 16% increase in participation rates for the Green Homes New Home Construction rebate incentive program.

• Achieved a 28% increase in energy savings and more than 5,000 installations annually of specialized load control devices and solar panels at businesses, military and residential homes throughout Hawaii as part of rebranded EE programs.

• Grew commercial and military customer participation by 84% with innovative new energy efficiency programs through multi-tiered public education and outreach campaigns.

• Increased overall customer participation rates by 16% in 2006 and 19% in 2007 as Program Manager for Energy Scout, a highly successful residential water heater emergency load control program. 1999 to 2004 CITY OF GARDEN GROVE, Orange County, CA Community Relations Manager (Sr. Administrative Analyst)

• Planned, organized and managed the city’s successful community relations outreach effort called Renaissance Garden Grove.

• Successfully raised over $600K in grants, corporate and private donations during tenure to grow regional awareness and community pride by organizing an on-going series of educational and cultural events.

• Created and managed partnerships with local community groups, resident groups, businesses and state/local representatives.

• Led the city’s communications team for several community-wide informational workshops, participated and oversaw the production and distribution of more than 150 news releases, newsletters, annual reports, and community calendars for 160,000 culturally diverse residents and businesses. EDUCATION Master of Arts, Marketing - WEBSTER UNIVERSITY, St. Louis, MO Bachelor of Journalism - UNIVERSITY OF MISSOURI, Columbia, MO

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