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Digital Marketing Manager

Location:
Appleton, Wisconsin, United States
Posted:
February 05, 2018

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Resume:

ALEXANDER K. NELSON

DIGITAL MARKETING BUSINESS DEVELOPMENT

PROFESSIONAL SUMMARY

Metrics-focused Digital Marketer with expertise in creating business development strategies to accomplish revenue objectives. Strategic marketer who bridges the gap between cutting-edge digital marketing strategies and business initiatives with expertise in creating brand recognition and lead generation initiatives. In-depth understanding of internet tools, trends, and business models to raise an organization's visibility across social media. Out-of-the-box thinker with a flair for addressing industry requirements to achieve organizational objectives. Team builder and capable leader.

AREAS OF EXPERTISE

Business Development & Expansion Revenue Growth Strategies Vision and Strategy Creation

Digital Marketing Strategy Social Media Marketing Customer Relations Manager

Negotiation Strategy and Tactics Cross-Functional Leadership Strategic Alliances

Product Development & Branding Web Strategy Sales and Marketing

EXECUTIVE HIGHLIGHTS

Results-driven executive with an empowering and engaging management style, and a talent for leveraging emerging technologies to enhance company growth and drive business expansion goals.

Consistently delivered top-tier performance, exceeding all goals while demonstrating natural leadership abilities.

Data-driven marketer with vast global experience fixing analytics challenges and an outstanding ability to conduct quantitative and qualitative market research, and competitive analysis.

Solution driver recognized for establishing strong partnerships with senior stakeholders on product marketing, forecasting, and ROI reporting to promote products, enhance brand awareness.

Strategic solutions provider with hands-on experience identifying practical business opportunities, inspiring team commitment and liaising with key stakeholders to deliver business growth and market differentiation objectives.

PROFESSIONAL EXPERIENCE

Charles Avenue Digital Marketer 2016-PRESENT

Developed and execute digital marketing strategies to drive traffic and conversions on client web properties.

Optimized performance through a digital media mix comprised of PPC/paid search, paid social, retargeting.

Analyzed data and manage budgets, pacing, and client performance to goals.

Tested the performance of ad creative, landing page design, and other campaign elements to improve results.

Identified and presented new opportunities/areas of growth to clients that will improve their digital media ROI.

Managed relationships with multiple vendors, working closely to optimize budget and performance.

Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI

Designed and Developed Sales & Digital Marketing Funnels leading in to webinars, events, purchase

Implemented client lead generation systems & saw ROI within first week

Ecommerce customer acquisition, retention, cross-sell, up-sell, shopping cart value, customer LTV growth

Email marketing automation

Managed internal and external Google Analytics

Facebook media buyer

Google AdWords media buyer

Developed website, landing pages, paid online ads, and tracked conversions using Facebook conversion pixel/insights, Google Analytics goals/funnels.

SK Digital Marketing Digital Marketer ` 2013-2016

Contributed to a company-wide revenue growth by leading creative and digital marketing teams to execute integrated campaigns across all platforms; developed collateral for sales enablement purposes.

Managed digital marketing campaigns to include SEO optimization through our website, social, PPC, and public relations.

Built a strategic client acquisition framework focused on customer lifetime value.

Drove initiatives that maximized acquisition and retention while constantly focusing on highest-ROI activities

Measure and report performance of lead generation/ecommerce activities against established KPIs and goals

Nurtured customer relationships through multi-year engagements, leading to new clients, and referrals.

Identified, recommended and implemented strategies/initiatives to drive traffic, conversion, revenue and profitability.

Maintained CRM to ensure tracking of leads through to becoming paying clients.

Shopify Experience

Photoshop Experience

Developed metrics to track client acquisition.

Enjoys evaluating emerging technologies and vendors and provide recommendations for adoption.

Plexus Systems Administrator II 2009-2013

Liaised with executives to ensure IT department was supported engineering organization in an ROI positive manner.

Collaborate with internal stakeholders and vendor partners on site enhancements and projects

Supervised one direct report. Successfully coached him through various growth and performance opportunities.

Nurtured client relationships through customer focused quality IT services.

Thrivent Infrastructure Engineer 2009-2009

Partnered with sales force to ensure efficacy of software & hardware tools in meeting revenue goals.

Developed & executed vulnerability remediation.

Managed software Q&A environment to meet client goals & timelines.

Pierce Technical Analyst/Release Engineer 2005-2008

In-house sales software build team lead.

Continuous process improvement resulting in decreased errors and increased efficiency.

Rebuilt and fostered relationships with stakeholders resulting in increased satisfaction throughout.

Developed SOPs to ensure consistent delivery of engineering services.

Managed team of three interns to meet company goals.

Humana Systems Analyst 2005

Coached healthcare workers through business systems issues.

High-performer – only member of start team asked to re-up multiple times.

COMMUNITY INVOLVEMENT

Wish Upon a Paw IT Manager 2011-2014

Orphan Animal Rescue IT Manager 2007-2011

Neenah Animal Shelter IT Manager 2007-2008

EDUCATION

University of Wisconsin, Eau Claire, WI Bachelor of Science in Management Information Systems

Univeristy of Wisconsin, Oshkosh, WI Masters of Business Administration MBA (In Progress)

CERTIFICATION

Digital Marketer 2015

Google AdWords 2015



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