Extensive Launch Experience
Strategic & Tactical Planner
Lead by Example Leadership
People & Agency Management
Effective Influencing Skills
Expert Relationship Builder
Exceptional Medical Writer
Proficient Content Developer
Articulate Communicator
Collaborative Team Player
Excellent Interpersonal Skills
Driven & Dedicated Self-Starter
Ability to Adapt/Embrace Change
Data Evaluation & Interpretation
Budget Planning & Management
Biopharmaceutical professional with 10+ years of experience in medical affairs serving as the primary knowledge resource and interface for key stakeholders. Adept at developing/cultivating synergistic relationships with opinion leaders to expand research and educational partnership opportunities.
Demonstrated excellence in fostering collaboration with matrix team members to identify/align on a plan for the strategic (and transparent) communication of clinical data and complex scientific concepts in support of product objectives and overall corporate mission.
Seasoned medical writer ensuring timely delivery of a variety of high quality, accurate, and balanced outputs. Expertise in critical data analysis/interpretation and clearly communicating with a wide range of audiences. Experienced in accuracy review of medical and promotional materials for inline/emerging products.
Strong ability to multi-task and prioritize projects efficiently to function in fast-paced, nimble environments assuring all projects are on-strategy, on-time and on-budget. Demonstrated success as an effective leader with extensive people and agency management skills – from coaching and delegation to development and motivation.
PROFESSIONAL EXPERIENCE
SELECT CONTRIBUTIONS & ACHIEVEMENTS
ORGANOGENESIS INC • Canton, MA Q2 2017 Present
DIRECTOR, MEDICAL COMMUNICATIONS
Built and managed both medical information and publications within Global Medical Affairs at Organogenesis
Developed various high-quality medical deliverables including standard response documents, medical slide decks, training modules, scientific communication platforms, strategic publication plans (including abstracts, posters, and manuscripts) in support of the advanced wound care portfolio (APLIGRAF®, DERMAGRAFT®, PURAPLY™ Antimicrobial, AFFINITY®, NUSHIELD®)
Procured, customized, and implemented medical information management and publication tracking software solutions
Recipient of Merit awards: 1) strong business acumen; 2) resourcefulness & innovation
SHEREEN ABOU, LLC • Quincy, MA Q2 2016 Q2 2017
DIRECTOR, GLOBAL MEDICAL COMMUNICATIONS (CONSULTANT, BIOPHARMACEUTICAL INDUSTRY)
Built several high-performance medical information and publications departments for small- to mid-sized biopharmaceutical companies to support impending product launches and late-stage investigational products
Developed high-quality, high-impact deliverables including 4 communication platforms and publication plans for assigned products and therapy areas (>50+ publications)
Procured, customized, and implemented medical information management and publication tracking software solutions
Procured, trained, and partnered with multiple medical communications agencies (e.g., external call centers and publications vendors) to ensure launch preparedness
Recruited, trained, and developed ~15 medical affairs team members
*Reason for separation: Accepted a permanent leadership role with Organogenesis
SAREPTA THERAPEUTICS, INC • Cambridge, MA Q2 2015 Q2 2016
ASSOCIATE DIRECTOR, HEAD OF MEDICAL INFORMATION
Built and managed a best-in-class medical information department at Sarepta (first hire within Medical Affairs)
Procured, trained and partnered with medical information agency (external call center) to support the impending launch of EXONDYS 51™ (eteplirsen)
Developed a plethora of high-quality medical/technical documents including EXONDYS 51 formulary dossier, a repository of standard response documents (>40 SRLs and >300 FAQs), all departmental SOPs, policies, and work instructions to ensure launch preparedness
Recruited, trained, and developed a team of medical information managers and senior specialists
Implemented the doctor of pharmacy preceptorship program for the organization
Recipient of Assist awards: 1) exemplary collaboration with matrix teams; 2) innovative thinking
*Reason for separation: Significant delays with approval of EXONDYS 51 major fiscal challenges; accepted optional severance
SHEREEN ABOU, LLC • Parsippany, NJ Q1 2014 Q3 2014
ASSOCIATE DIRECTOR, GLOBAL MEDICAL RESEARCH & STRATEGY (CONSULTANT, DAIICHI SANKYO INC)
Managed and collaborated with a global cross-functional publications team to align, develop and execute on a robust and strategic publications plan for SAVAYSA® (edoxaban)
Led the development and timely delivery of medical content including MSL clinical slide decks, advisory board materials, and training modules, etc.
Recipient of Arigato award: SAVAYSA Publications Dedication & Teamwork
*Reason for separation: Consultancy period ended
TEVA PHARMACEUTICALS • Frazer, PA Q4 2012 Q4 2013
ASSOCIATE DIRECTOR, GLOBAL SCIENTIFIC COMMUNICATIONS
Managed and collaborated with multiple global cross-functional publications teams to align, develop and execute on 5 strategic publication plans in support of the granulocyte-colony stimulating factor (G-CSF) biosimilar portfolio (GRANIX® [tbo-filgrastim], LONQUEX® [lipegfilgrastim], balugrastim), REVASCOR™ (MPC-150-IM), and HUNTEXIL® (pridopidine)
Led the planning, preparation and successful execution of 3 publication advisory boards in support of the G-CSF portfolio and HUNTEXIL
Recipient of Encore award: Publications Innovation & Drive
*Reason for separation: Company-wide reorganization including significant work force reduction (>5K employees)
BIOGEN IDEC • Weston, MA Q3 2011 Q4 2012
SENIOR MANAGER, GLOBAL MEDICAL PUBLICATIONS
Developed a comprehensive strategic publications plan for a high-profile late-stage oral candidate, TECFIDERA® (dimethyl fumarate), for relapsing-remitting multiple sclerosis during the peri-launch period including the timely execution of >60 high-impact, high-quality publications
Drove the development and timely publication of the pivotal phase III registrational studies (DEFINE and CONFIRM) in NEJM
Managed and collaborated with a global cross-functional publications team (>30 team members across various regions of the world)
Recipient of multiple Applause awards: Innovation, Dedication and Excellence
*Reason for separation: Resided in MA without family (>1 year); relocated to be closer to home
EVERYDAY HEALTH, INC • New York City, NY Q1 2010 Q3 2011
TEAM LEADER, ASK A PHARMACIST™ PROGRAM
Planned, developed, and launched an innovative pilot program, Ask a Pharmacist™, for the company
Recruited, trained, mentored and led a team of >30 pharmacists across the US
Developed numerous demand-driven newsletters, blogs, and Q&As to promote consumer wellness for the Everyday Health and PDR Health websites
Produced a variety of diverse content for use on social media to raise awareness and enhance program and website credibility and reputation
*Reason for separation: Discontinuation of the Ask a Pharmacist program (a free service) due to poor ROI
CEPHALON, INC • Frazer, PA (Acquired by Teva Pharmaceuticals) Q4 2005 Q4 2009
MANAGER, US MEDICAL COMMUNICATIONS
Developed strategic publication plan and multiple publications (abstracts and manuscripts) critical for the successful launch of AMRIX® (cyclobenzaprine ER capsules)
Provided input into a variety of medical/scientific concepts for secondary analyses to support strategic objectives and expand upon the tactical plan for AMRIX
Led the planning, preparation and successful execution of a Primary Care publications advisory board for AMRIX
*Reason for separation: Took a brief hiatus to care for newborn
SENIOR MEDICAL INFORMATION SPECIALIST
Developed and maintained a repository of standard response documents in preparation for the launch of VIVITROL® (naltrexone for ER suspension) and FENTORA® (fentanyl buccal tablet)
Trained and mentored medical information team members and doctor of pharmacy candidates
EDUCATION
DOCTOR OF PHARMACY (PHARMD) HIGH HONORS
University of the Sciences in Philadelphia, Philadelphia, PA
BACHELOR OF ARTS (BA Biological Sciences) HIGH HONORS
Rutgers, The State University of New Jersey, New Brunswick, NJ
LICENSES & CERTIFICATIONS
Registered PA Pharmacist – RP440654
Authorization to Administer Injectables (PA) – RP1004185
Registered DE Pharmacist – A1-0004334
Registered FL Pharmacist – PS49497
Registered NJ Pharmacist – 28RI03536800
Advanced CPR/First Aid Certification
Certified Medical Publications Professional