MARKETING & COMMUNICATIONS PROFESSIONAL

Accomplished, highly-motivated, marketing communications professional with proven abilities in a wide variety of organizations, promoting a diverse range of products and services. Excellent track record for developing and managing integrated marketing campaigns, brands, and increasing revenues while capping expenditures. Resourceful, innovative, hands-on approach to solving business problems and attaining project objectives.

Areas of Expertise:

Marketing Communications

Marketing Management

Project Management

Marketing Strategy & Planning

Loyalty Marketing

Brand Management

Email & Social Media Marketing

Market Research

Writing & Editing

Department & Staff Development

Cross-Functional Team Development

EMPLOYMENT

Marketing Specialist Trade. Avis Budget Group. Parsippany, NJ. 2016-2017

Leading global provider of vehicle rental services, through its Avis and Budget brands.

Overview:

Coordinated marketing efforts for travel agent loyalty program to increase membership, reward brand loyalty, and drive revenue. Managed third-party administration of program. Provided sales support for lead generation from tour operators/tour management companies. Worked directly with Hilton Hotels, American Express Global Business Travel.

Results:

* Produced monthly e-newsletters for travel agents participating in loyalty program.

* Tested subject line, content, headlines, graphics, etc. to increase conversion for program membership.

* Measured, analyzed, and reported on metrics including opens, click-throughs, enrollments, and revenue.

* Worked with internal/external parties to develop creative and meet deadlines.

* Coordinated and implemented promotions to generate brand awareness, loyalty, and revenue via industry trade placements, company websites, email marketing, social media and other communications.

* Organized market research study of members for insights to improve program and gain competitive advantage.

Marketing Manager, Communications. Bogen Communications, Inc. Mahwah, NJ. 1998-2016

Leading provider of audio electronics for overhead paging, intercom systems, and stage.

Overview:

Implemented marketing programs for multiple business and product lines to promote value proposition, brand messaging, and product positioning. Responsible for all publicly released promotional materials. Strategic role in building marketing communications department consisting of five team members. Managed $1M budget. Worked directly with Anixter, B&H Photo, and Graybar.

Results:

* Introduced new product catalog, which increased customer base and market share 20%.

* Improved accuracy of content for brochures, catalogs, product documentation, and website by organizing interdepartmental review and support teams. Worked with graphic designers to update look of materials.

* Developed e-marketing newsletters, print advertising, and direct mail.

* Negotiated with vendors and agencies, saving 10-25% on printing and services.

* Hired in-house staff which saved 35% annually versus using outside agencies and freelancers.

* Reduced collateral print costs by 30% by leasing print-on-demand equipment.

* Redesigned company’s websites, which reduced phone calls for product literature by 75%, phone calls to tech support by 25%, salaries by $40k annum, and postage costs by 60%.

* Improved image at trade shows and events by creating guidelines and policies for booth staff.

* Safeguarded brand integrity and consistency by establishing use guidelines and registering trademarks.

ADDITIONAL EXPERIENCE

Marketing Coordinator. Passport Corporation. Paramus, NJ.

* Developed media relationships leading to press coverage and analyst tours.

* Created direct mail programs to support trade shows, seminars, and product launches.

* Organized events including sales seminars, training sessions, and trade shows.

* Edited all publicly released documents including technical and marketing materials.

Direct Marketing Programs Specialist. Berkeley College. Waldwick, NJ.

* Developed annual direct response marketing plan, strategically allotting $1M budget.

* Planned direct marketing - from concept, list selection, copywriting, and production to analysis.

* Tripled direct mail results using controlled A/B testing to identify best list, creative, and format.

* Implemented market research (questionnaires, surveys, focus groups) to determine competitive positioning.

EDUCATION / PROFESSIONAL DEVELOPMENT

Rutgers Business School Executive Education, 2016

Mini MBA. Digital Marketing.

University of Dallas, 2007, GPA: 4.0

Graduate Certificate (pre-MBA). Marketing Management.

Fairleigh Dickinson University, GPA: 3.7

Bachelor of Arts (B.A.) Degree. Mass Communications/Journalism and American History (Double Major).

TECHNICAL SKILLS

Act! (CMS)

Adobe (Acrobat Pro, Dreamweaver, Photoshop)

Bitly

Business Objects Crystal Reports (BI/SAP)

Dropbox

EmailLabs (EMS)

Facebook

FTP Sites/Servers

HTML

Microsoft Office 365 (Word, Excel, PowerPoint)

OneDrive

Pinpointe (EMS)

Qualtrics

Quark XPress

Salesforce.com (CRM)

SharePoint

Skype

Survey Monkey

Workday

ONLINE PORTFOLIO: www.clippings.me/apansini

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