Laniece Jackson
Gibsonton, FL
ac4b98@r.postjobfree.com
Professional Objective
I am seeking an opportunity to work with an organization that rewards drive and performance. I am seeking to capitalize on my entrepreneurial spirit and extensive experience in sales and influencing/advising customers, preferably in the outdoor B2B industry.
Education
Tuskegee University 2006-2010
Master’s Degree of Science, Agricultural & Resource Economics
Thesis Title: Economics of usage of pharmaceutical and veterinary services by limited resource farmers in the black belt counties of Alabama.
Tuskegee University 1999-2001; 2004-2006
Bachelor of Science, Animal Science/Business
Relevant Experience & Skills
Efficient user of Microsoft Office products (Word, Power Point, Excel, Publisher)
Excellent written and oral communication skills
Keen attention to detail and strong organizational and time management skills
7 years of sales and marketing skills
Strong negotiating skills
Supervised and trained inexperienced research assistants
Experience in influencing Principal Investigators, physicians, extension agents, clients and vendors to change behaviors
Strong execution of established marketing and sales strategies and core messaging
Strong business acumen
Excellent in territory and account management
Cultivated excellent relations with physicians and office staff through strong networking and building key alliances
Strong leadership/team building
Strong relationship building abilities
Google Adwords Certified
Yahoo/Bing certified ambassador
Employment
YP Marketing Solutions 12/2014- current
Digital Media & Business Consultant
Established various approaches to social media management, web analytics approaches, mobile marketing solutions that improved business awareness and increased small business new client conversion rates
Assisted existing and new clients with generating new business by providing SEO and SEM marketing techniques
Evaluated and implemented non- traditional sales strategies for local business that propelled overall company growth and awareness on a local, statewide & national level
Achieved 127% annual sales quota within the first 3 quarters of 2017
Effectively utilized market knowledge and resources to increase new business retention using cutting marketing strategies
Responsible for delivering sales presentations to top level business executives
Oncall LLC. Contract with Pfizer Pharmaceuticals 1/2013 – 2/2014
Pharmaceutical Sales Representative
Responsible for marketing and selling Estrogen Replacement Therapy (Premarin) to OB/GYN, Internal medicine, and family practice physicians.
Achieved 98% target reach and 92% target frequency for all four quarters of 2013
Attained sales goals for 1st, 2nd, 3 rd and 4th quarter of 2013
Established new relationships and fostered existing partnerships to deliver superior customer service and product knowledge to Physicians, key decision makers and staff.
Responsible for staying informed and knowledgeable on all current medical topics related to hormone replacement and women’s health
Effectively utilized medical knowledge and resources to support sales messages and address different customer needs
The O’Connor Group 7/2012-12/2012
Independent Pharmaceutical Sales Representative
Created awareness of the special price of Levitra at Walmart Pharmacy to health care professionals and associated staff.
Exceeded performance expectations of Levitra on targeted customers
Increased prescriptions and sales volume
Developed and utilized customer service skills to identify and satisfy customer needs.
Developed and maintained an accurate territory profile.
Recognized by District Sales Manager as having demonstrated exceptional customer service with physician and pharmacies in comparison to peers.
Publicis Touch Point Solutions. Contract with Pfizer Pharmaceuticals 1/2011- 2/2012
Pharmaceutical Representative
Generated customer awareness of Pfizer brands by delivering unparalleled customer service to health care professionals and associated staff.
Achieved 100% target reach and frequency bonus payout in the Midwest region for 4 consecutive quarters
Achieved and exceeded territory goals on targeted customers by 40% by utilizing comprehensive product knowledge and enthusiastic personality to gain rapport with Physicians, key decision makers and staff
Developed and maintained an accurate territory profile.
Maximized territory resource allocation and administrative requirements as defined by Manager
Continually enhanced product and disease state knowledge by participating in assigned training and completing outside reading.
Gained access to challenging no see/hard to see offices caused by the volume of competing pharmaceutical representatives
Tuskegee University 11/2009 - 11/2010 Agri-business and Marketing Specialist Project Coordinator
Presented findings in a clear, logical, impartial and properly documented written formal reports and/or orally.
Co- chaired in organizing, planning, and implementing Annual Cultivating Collaborative Marketing & Risk Management Workshop
Supervised and trained undergraduate and graduate research assistants on how to conduct research, design survey evaluation documents, input data, analyze and interpret data using SPSS.
Conducted risk management assessments on farmers in Alabama’s Black Belt region
Designed Risk Management newsletter
Responsible for designing several conference and workshop evaluation questionnaires and marketing surveys
Collaborated with agricultural extension agents with organizing and implementing workshops for farmers
Maintained relationship with agricultural clients as well as county extension agents to influence and invoke changes in behaviors related to farming enterprise
Maintained concise and accurate files of all documents on agricultural clients
Contact person for all aspects of conference events
Provided leadership with investigating and identifying existing and potential collaborative marketing opportunities for small, limited-resource farmers in the Black Belt region
Assisted faculty in designing, implementing, and conducting marketing research to enhance the long-term sustainability and profitability of small, limited-resource farmers in the Alabama black belt region.
Developed and implemented an outreach and technical assistance program to enhance the awareness of various marketing opportunities for small farmers.
Provided business and marketing support for local and regional food systems.
Summarized and conducted analysis of data related to investigations/research.
Tuskegee University 10/2007-11/2009
Research assistant
Bonefish Grill 10/2006-3/2010
Waitress
Red Lobster 08/2005-10/2006
Waitress
Childcare Services 02/2002-08/2005
Nanny