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Digital Sales Consultant

Riverview, Florida, United States
February 04, 2018

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Laniece Jackson

**** ******** *** **.

Gibsonton, FL


Professional Objective

I am seeking an opportunity to work with an organization that rewards drive and performance. I am seeking to capitalize on my entrepreneurial spirit and extensive experience in sales and influencing/advising customers, preferably in the outdoor B2B industry.


Tuskegee University 2006-2010

Master’s Degree of Science, Agricultural & Resource Economics

Thesis Title: Economics of usage of pharmaceutical and veterinary services by limited resource farmers in the black belt counties of Alabama.

Tuskegee University 1999-2001; 2004-2006

Bachelor of Science, Animal Science/Business

Relevant Experience & Skills

Efficient user of Microsoft Office products (Word, Power Point, Excel, Publisher)

Excellent written and oral communication skills

Keen attention to detail and strong organizational and time management skills

7 years of sales and marketing skills

Strong negotiating skills

Supervised and trained inexperienced research assistants

Experience in influencing Principal Investigators, physicians, extension agents, clients and vendors to change behaviors

Strong execution of established marketing and sales strategies and core messaging

Strong business acumen

Excellent in territory and account management

Cultivated excellent relations with physicians and office staff through strong networking and building key alliances

Strong leadership/team building

Strong relationship building abilities

Google Adwords Certified

Yahoo/Bing certified ambassador


YP Marketing Solutions 12/2014- current

Digital Media & Business Consultant

Established various approaches to social media management, web analytics approaches, mobile marketing solutions that improved business awareness and increased small business new client conversion rates

Assisted existing and new clients with generating new business by providing SEO and SEM marketing techniques

Evaluated and implemented non- traditional sales strategies for local business that propelled overall company growth and awareness on a local, statewide & national level

Achieved 127% annual sales quota within the first 3 quarters of 2017

Effectively utilized market knowledge and resources to increase new business retention using cutting marketing strategies

Responsible for delivering sales presentations to top level business executives

Oncall LLC. Contract with Pfizer Pharmaceuticals 1/2013 – 2/2014

Pharmaceutical Sales Representative

Responsible for marketing and selling Estrogen Replacement Therapy (Premarin) to OB/GYN, Internal medicine, and family practice physicians.

Achieved 98% target reach and 92% target frequency for all four quarters of 2013

Attained sales goals for 1st, 2nd, 3 rd and 4th quarter of 2013

Established new relationships and fostered existing partnerships to deliver superior customer service and product knowledge to Physicians, key decision makers and staff.

Responsible for staying informed and knowledgeable on all current medical topics related to hormone replacement and women’s health

Effectively utilized medical knowledge and resources to support sales messages and address different customer needs

The O’Connor Group 7/2012-12/2012

Independent Pharmaceutical Sales Representative

Created awareness of the special price of Levitra at Walmart Pharmacy to health care professionals and associated staff.

Exceeded performance expectations of Levitra on targeted customers

Increased prescriptions and sales volume

Developed and utilized customer service skills to identify and satisfy customer needs.

Developed and maintained an accurate territory profile.

Recognized by District Sales Manager as having demonstrated exceptional customer service with physician and pharmacies in comparison to peers.

Publicis Touch Point Solutions. Contract with Pfizer Pharmaceuticals 1/2011- 2/2012

Pharmaceutical Representative

Generated customer awareness of Pfizer brands by delivering unparalleled customer service to health care professionals and associated staff.

Achieved 100% target reach and frequency bonus payout in the Midwest region for 4 consecutive quarters

Achieved and exceeded territory goals on targeted customers by 40% by utilizing comprehensive product knowledge and enthusiastic personality to gain rapport with Physicians, key decision makers and staff

Developed and maintained an accurate territory profile.

Maximized territory resource allocation and administrative requirements as defined by Manager

Continually enhanced product and disease state knowledge by participating in assigned training and completing outside reading.

Gained access to challenging no see/hard to see offices caused by the volume of competing pharmaceutical representatives

Tuskegee University 11/2009 - 11/2010 Agri-business and Marketing Specialist Project Coordinator

Presented findings in a clear, logical, impartial and properly documented written formal reports and/or orally.

Co- chaired in organizing, planning, and implementing Annual Cultivating Collaborative Marketing & Risk Management Workshop

Supervised and trained undergraduate and graduate research assistants on how to conduct research, design survey evaluation documents, input data, analyze and interpret data using SPSS.

Conducted risk management assessments on farmers in Alabama’s Black Belt region

Designed Risk Management newsletter

Responsible for designing several conference and workshop evaluation questionnaires and marketing surveys

Collaborated with agricultural extension agents with organizing and implementing workshops for farmers

Maintained relationship with agricultural clients as well as county extension agents to influence and invoke changes in behaviors related to farming enterprise

Maintained concise and accurate files of all documents on agricultural clients

Contact person for all aspects of conference events

Provided leadership with investigating and identifying existing and potential collaborative marketing opportunities for small, limited-resource farmers in the Black Belt region

Assisted faculty in designing, implementing, and conducting marketing research to enhance the long-term sustainability and profitability of small, limited-resource farmers in the Alabama black belt region.

Developed and implemented an outreach and technical assistance program to enhance the awareness of various marketing opportunities for small farmers.

Provided business and marketing support for local and regional food systems.

Summarized and conducted analysis of data related to investigations/research.

Tuskegee University 10/2007-11/2009

Research assistant

Bonefish Grill 10/2006-3/2010


Red Lobster 08/2005-10/2006


Childcare Services 02/2002-08/2005


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