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Littleton, Colorado, United States
February 01, 2018

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James (Jim) Greenwell

**** **** ****** ***. ****** Hills Village, Colorado 80113



Senior executive with an entrepreneurial concentration in strategic growth, tactical market disruption and operations. Recognized as a business-oriented leader who has successfully applied marketing, accounting, operations, systems, process and administration to achieve record-breaking results in public and private companies. Experienced in multiple acquisitions, integrations and successful exits.


Board Member, Acting CEO, Investor, January 2016 – Current

Involved in four different investor backed ventures. Developed operating agreements, set-up entities, raised capital, drove product engineering globally, applied for patent, built IT infrastructure and launched business.

MusclePharm (OTC:MSLP)., Denver, Colorado:

Chief Operating Officer/Board Member., 2012 – January 2016

Joined company as early investor and independent board member. Transitioned to COO role to help accelerate growth. Company grew from zero revenue to $200 million run rate in five years. Recognized as a world class sports nutrition and lifestyle company. Developed, identified, negotiated and executed hundreds of professional athletes’ and celebrities’ agreements/endorsements. Worked directly with wealth managers, agents and attorneys to license name, likeness and relationships with multiple NCAA Universities, MLB, NFL, UFC, MMA, Olympic athletes and celebrities including creating product line around Arnold Schwarzenegger for global distribution and company logo on Tiger Woods’ golf bag. Products sold in 120 countries with 50,000+ retail stores and online. Duties Include:

- Drove global expansion with subsidiary operations on four continents.

- Negotiated and executed all licensing agreements with direct report of General Counsel and Paralegal.

- Improved margin by transitioning away from consigned inventory to building $20+ million of stock.

- Opened two domestic warehouses with staff, technology and process to produce 6+ inventory turns.

- Acquired/integrated FDA compliant subcontract pharmaceutical manufacturer.

- Drove all IT operations including cloud based architecture with EDI interfaces to largest retailers.

- Directed all HR activities to grow 200+ teammates with first Sarbanes Oxley 404 compliance.

- Participated in new product innovations, cost accounting and disruptive business models.

- Championed investor relations, fund raising (debt and equity) and multiple industry events.

Intelligrated., Mason, Ohio

Vice President Voice Products., 2013-2014

Intelligrated is a leading North American based, single source provider of intelligent automated material handling solutions that drive fulfillment productivity for retailers, manufacturers, Ecommerce and logistics providers worldwide. Intelligrated was recently acquired by Honeywell for $1.5 billion.

- Created strategic direction to position company with application software portfolio.

- Integrated acquisition of Datria and expanded speech technology into new technology/markets.

- Created task force for worldwide customer care and standardized versions/application software.

- Outlined future innovation roadmap for wearable technology in the warehouse.

Datria Systems., Greenwood Village, Colorado.

Chairman and Chief Executive Officer., 2000-2013

Backed by venture capital and private equity, executed a spin out of military technology from Lockheed Martin Space Command. Repositioned target market from proprietary technology to industry standard VoIP using standard speech engine technology (Nuance, Dragon, SIRI). Full P&L responsibilities. Reported direct to board of directors. Firm acquired by Intelligrated. Accomplishments Include:

- Granted four patents and developed application software working in 65 unique languages.

- Successfully raised capital from world class partners including SAP Ventures (Waldorf Germany), Technology Partners (Palo Alto, Ca.) and Greenwood Gulch (Denver, Co.).

- Recognized with multiple customer awards (Coke Cola, State of Wyoming) and partner awards (Cisco, SAP).

- Pioneered standard speech application for mobile workers including forklift drivers and field workers.

DecisionOne (NASDAQ: DONE), Malvern, Pa.

Senior Vice President Sales and Marketing., 1991-1998

Originally known as Decision Data Corporation, we created a strategic roll-up of independent hardware repair (break/fix) and software services firms. Identified/negotiated/Acquired/integrated 40 firms in four years to grow from $100 million revenue to $850 million and 900 employees to over 8000. Created the largest independent services firm in the world. Oversubscribed IPO raised $110 million (1997). Company acquired by merchant banking fund of DLJ for $975 million (1998). Specific achievements:

- Built a global sales team with 400+ professionals and closed Fortune 500 business.

- Expanded service portfolio from desktops to mainframes and software into networks and operating systems. (Including all internal retraining programs).

- Hosted, sponsored and participated in industry keynote addresses, panels and investor relations.

- Built a team of 100+ marketing professionals for creating first ever multivendor-independent services segment separate from OEM service monopoly.

- Multiple industry awards from analysts, customers and OEMs (Sun, Compaq, Microsoft).

- Opened/staffed 13 strategic depot repair centers to internally repair spare parts ($150+ million value) and annual saving of $10+ million.

- Design, built and operated first Executive Briefing Center.

- Significant return on equity for capital partners J.H. Whitney - Welsh, Carson, Anderson and Stowe.

Qantel Business Systems., Hayward, Ca.

General Manager., 1985-1991

As a subsidiary of Mohawk Data Science (NYSE: MDS), we designed and built proprietary mini computers. Repositioned strategy to industry specific software solutions targeting manufacturing, hotels, sports teams and retail. Company acquired by Decision Data Corporation.

- Migrated proprietary technology to industry standard technology.

- Open first call center and depot repair operation.

- Grew revenue by building a global network of value added dealers and resellers (VADs/VARs).

- Grew customer base to over 10,000 companies worldwide including 500 hotels worldwide.

- Drove innovation with multiple customer steering committees and annual user meetings.

Saint Mary’s College of California., Moraga Ca.

Adjunct Faculty., 1988-1989

Taught capstone course to all MBA students titled Small Business Planning and Entrepreneurship. Created and recognized by local community for innovated public private partnerships.


Master of Business Administration, Marketing – Saint Mary’s College of California (1988)

BA, Business, School of Hotel, Restaurant and Institutional Management – Michigan State University (1981)

Board Memberships

MusclePharm 2012-2014 Member Audit and Governance, Chair of Compensation Committee

Cherry Creek School District Foundation Board Member 2010-2014

Friends of Denver Fire Department Founding Board Member. 2007-2010

American Heart/Stroke Association Board Member 2005-2007 Chairman 2007

Bonfils Blood Center Foundation 1999-2003

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