Manager Marketing

Karen Ochsner

***** ******** ****** ****, ********, CO 80132

719-***-**** *****.*******@*****.***

TARGET POSITION: Field Marketing Manager

EMPLOYMENT EXPERIENCE

JA Worldwide, Remote in Monument, CO, (Boston, MA): July 2014–present

Global Development Director and Content-Marketing Project Manager

Manage content-marketing projects to ensure print and digital publications are completed on-time and under budget, meet brand guidelines, ensure a satisfying user experience, and extend the organization’s visibility.

Acquire and retain partnerships with Fortune 500 companies, in collaboration with 100+ Junior Achievement organizations.

Lead cross-functional teams made up of colleagues, contractors, and vendors to ensure public relations through events, media relations (press releases, op-ed pieces) and digital marketing (website, emails, and social media).

Develop and manage the strategic design of marketing initiatives, program curriculum, and impact evaluation to meet corporate social-responsibility goals.

Secured the largest contract in JA network history (US$6.3 million).

Junior Achievement USA, Colorado Springs, CO: September 2011–June 2014

Stewardship Manager/Account Manager

Managed account relationships with funding partners by working within budget constraints, troubleshooting, aligning internal teams, and delivering project assets.

Advanced Junior Achievement’s first app, which teaches four critical skills for young people: creativity, collaboration, critical-thinking, and communication.

Big Jump, Inc., Monument, CO: July 2009–September 2011

Marketing Director

Created the B2C business model, obtained licenses, and established vendor relations.

Responsible for all marketing, including website design, SEM, SEO, and social media.

PaperDirect, Inc., Colorado Springs, CO: September 2005–June 2009

Senior Marketing Manager

Developed marketing strategies and led 25+ cross-functional team members across five brands, including a startup and an acquisition.

Drove national campaigns across digital and traditional channels.

Maximized ROI for catalogs, letters, shipline flyers, and emails by analyzing, forecasting, and testing across B2B customer segments, promotions, and design.

Initiated and analyzed marketing research including focus groups, informational interviews, and digital customer surveys to represent the customer experience.

Led lean-manufacturing project through team management, strategic planning, and process simplification, shortening lead time from five days to two.

Collaborated on merchandising strategies for manufactured and licensed products.

Karen Ochsner Page two

FORMAL EDUCATION

MBA, emphasis in Marketing and Finance

University of Colorado, Colorado Springs, CO

Beta Gamma Sigma National Business Honor Society

BBA (Bachelor of Business Administration), degrees in Marketing and Management

University of Wisconsin, Madison, WI

Resident Assistant

Mu Kappa Tau Marketing Honor Society

CERTIFICATION AND TRAINING

ABM (Account-Based Marketing) Certified, Demandbase (2017)

Certified Fund Raising Executive, CFRE International (2016)

Focus Group Moderating and Informational Interviews, Burke Institute (1996)

CRM software, project management software, Word, PowerPoint, and Excel

COMMUNITY INVOLVEMENT

Board Member, 2017–Present

AFP Southern Colorado (Association of Fundraising Professionals)

Website Team Chair, Training Coordinator, Troop Committee, 2010–2016

Boy Scout Troop 9

Fellowship Chair, Staff Parish Relations Committee, 2009–2012

Tri-Lakes United Methodist Church

Marketing Committee, 2011

Pikes Peak United Way Quality of Life Indicators

Event Fundraiser, Kid Power Liaison, Student Advisory Committee, 2004–2010

Monument Academy Charter School

President, National Representative, Activities Coordinator, Board Member, 1999–2003

Colorado Springs Parents of Multiples

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