National Account Manager
Resume:
Danielle Beckius
Durham, North Carolina
Email: *********@*****.***
Qualifications Summary
Results focused, accomplished professional, who effectively manages sales, marketing, and operational functions to drive business expansion and revenue growth. Adept at building strong partnerships with key clients and rapport with professionals at all levels.
Areas of Expertise
Sales Performance Oversight Leads Generation New Product Development Product Positioning
Sales and Marketing Management Market Penetration Contract Negotiation Market Trend Analysis
Budget and Cost Optimization Marketing Campaign/Events Facilitation Tradeshow Organization
Market Analysis Plan-O-Gram Layout and Implementation Presentation Development and Delivery
Forecasting and Budgeting Partnership Building Team Mentoring Rep Agency Management
Education
Bachelor of Science in Business Minor in Marketing and Management
University of Wisconsin
Professional Qualifications
Over 15 years of progressive responsibilities in sales and marketing leadership, with a track record of performance consistently driving growth by developing and optimizing channel management programs
Worked collaboratively with Lowe’s Home Improvement and Traditional Accounts to create marketing plans, devised effective sales strategies and promotions, and maximized sales and exposure of Cooper Lighting products within the fashion lighting category
Managed $100 Million of recessed, track, and fluorescent business
Directed the Fashion Plumbing and Rough Plumbing sales to Big Box retailers by working with Merchandisers to build new programs, broaden product offerings, and contour programs to meet future trends
Prepare and deliver sales and marketing presentation to internal teams and customers
Accountable for account management and networking for the establishment of strategic partnership with clients to increase client base
Train outside rep agencies on product knowledge, corporate initiatives, and marketing plans
Maintain active involvement in client tradeshows, conferences, and seminars to establish rapport
Increase sales and client base through successful contract negotiations
Perform financial analysis including ROI, profitability, expense, POS, and Turns
Implementation of a promotional plan for new and existing products to increase sales volume
Update market research, competitor research, and trend analysis
Direct management responsibilities of Sales Coordinators and Rep Groups
Designed an innovative marketing strategy through social media community involvement, and state and national promotional actions
Identify growth opportunities within the market to enhance and/or develop new products, while driving sales through promotional activities in regional sales locations
Development of merchandising programs
Led instructional sessions on technical aspects of products or to help Reps sell products to our customers
Customer specific programs for successful sell-thru
Professional Experience
Piedmont Consulting Co., Fitchburg, WI
Senior Consultant Partner 2008–Present
Accountable for sales, marketing, client services, account development, and all financial aspects of the company.
Key Highlight:
Displayed unparalleled commitment in managing accounts and sales follow up, which made the company a primary agency for Johnson Controls
Consistent growth of business through attributed to acquiring new business and maintaining current clients. Increased business by 38% in 2017 over 2016
Commitment to client services and expanding our services increased client base by 40% over two years
DECOLAV, Deerfield Beach, FL
Director of Sales - Retail 2006–2008
Managed the Lavatory, Pedestal, Vanity, Mirror, and Drain business for retail customers.
Key Highlights:
Earned selection to participate in the Canadian SOS (Special Order) program through relationship building with the upper management
Devised new reporting system to provide sales and point-of-sales (POS) data for the Forecasting and Logistic Team to decrease out of stock issues
Restructured the Domestic Special Order program to increase sales by 12%
Strategized with the Lowe’s logistic team and our internal logistic team to move our product from a domestic program to in import program which increased margin and decreased the amount of items damaged during shipping
Cooper Lighting, Peachtree City, GA
National Account Manager – Lowe’s 1999 - 2005
Sales Coordinator – Lowe’s
Sales Coordinator – Traditional Accounts
Provided strategic leadership for one of Cooper Lighting’s largest customer as a key supplier to Lowe’s Home Improvement within their recessed, track, and fluorescent lighting categories.
Key Highlights:
Surpassed sales revenue and account management by an average of 15% each year through keen management of $100M worth of business
Annually created and presented three line review analysis to assist in forecasting future direction of product lines, while suggesting product and price strategies to drive Lowe’s market competitiveness
Outperformed major competitor in four DC’s through successful line review, bringing Lowe’s account to top 1 ranking and earning an increased business revenue of $45M
Exceeded all sales and account requirements 2001-2004
Other Entrepreneurial Endeavors
Up North Distillery, Post Falls, ID
Owner – Marketing and Sales 2013–2017
Established a distillery from ground up to offer the northwest region with a unique blend of whiskey and brandy. Oversaw distilling area operations, which included bottling, labeling, and shipping, as well as monitoring of distilling equipment during the absence of distillers. Acted as a main point of contact for bank, contractors, and city planners to guarantee alignment with business specifications and distillery guidelines for the county, city, state, and federal agencies
Affiliations
RETA
AHR
IIAR
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