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Graphic Designer Design

Port St. Lucie, Florida, United States
April 28, 2018

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Aaron D. Henderson

Port St. Lucie, FL – 205-***-**** – – (portfolio)

Production Manager & Graphic Designer – 15+ Years’ Experience

Achievement-oriented professional with experience in production management, project management, and graphic design. Proven track record of managing complex design projects while leading teams toward overall success. Led staff of 14 to produce complete advertising, public relations, and marketing campaigns. Expertise in pre-press production, including ad design, implementation, artwork, ad placement, and promotional pieces. Trained extensively in digital photography, including color correction, original design, and computerized altering. Value-centric leader who strives to deliver forward-thinking and professionalism at all times.

Core Competencies

Production Management

People Management

Customer Relations

Communications Management

Resource Management

Graphic Design Skills

Marketing Management

Project Management

Strategic Planning

Professional Experience

The Henderson Group – Tuscaloosa, AL

Graphic Designer 2009 – Present

Manages this freelance design firm working directly with clients to understand their graphic design needs and provide appropriate design solutions to meet business objectives. Meets with clients to gather project requirements and estimate project cost, schedule, and necessary resources. Evaluates project deliverables and receives feedback from customers to continually improve processes.

Provides design services for clients, including logo design, advertising materials, and point of purchase materials

Focuses on completing projects ahead of schedule and providing excellent customer service to solicit ongoing referrals

GateHouse Media – Tuscaloosa, AL

Production Supervisor 2016 – 2017

Promoted to Production Supervisor responsible for directing all aspects of media production operations for the company. Created both print and digital advertising collateral and managed media production project lifecycles, including requirements gathering, schedule management, resource management, project delivery, and project evaluation. Supervised personnel relations for staff members, including managing employee training and policy development. Collaborated cross-functionally with other managers and staff members within the organization to execute company policies and identify opportunities for process improvement.

Directed team of 14 personnel responsible for creating newspaper advertising collateral according to best practices

Managed human resource responsibilities for staff, including payroll, scheduling, training, and employee conversion

Served as local leader responsible for directing transition of company databases from XpanceX to DPS AdTracker

Trained staff members in DPS AdTracker and maintained relationships with remote locations for advertising projects

Graphic Artist 2008 – 2016

Served as a Graphic Artist responsible for creating advertisements for newspapers in South Carolina, North Carolina, Alabama, Florida, Louisiana, and California. Gathered requirements for design projects and planned concepts by studying information and materials. Illustrated concepts by designing layout of art and copy regarding arrangement, type size and style, and related aesthetic concepts. Obtained overall approval of concepts by submitting rough layout for approval and making any necessary corrections.

Prepared visual presentations by designing art and copy layouts according to project requirements and best practices

Collaborated with cross-functional teams of copywriters, designs, stylists, and management to complete design projects

Professional Experience

Capital Newspapers – Madison, WI

Creative Services Supervisor 2006 – 2008

Served as Creative Services Supervisor responsible for leading staff in creation of creative materials for print, magazine, and web for all products sold by Capital Newspapers. Expanded Digital Design Team to be on the forefront and added additional designers. Designed sales flyers and forms to be used for design. Eliminated positions in Digital Imaging Dept. and cross-trained designers.

Florence Times Daily – Florence, AL

Senior Graphic Artist 1999 – 2006

Created advertising materials for all vehicles sold by the company and provided materials across several states in web, print, and magazine. Designed special “Star Watch” publication for the Florence, AL market reaching 1M readers. Gathered project requirements from stakeholders and planned projects, including schedules, resources, budgets, design layout, and deliverables.

University of Alabama Museums – Tuscaloosa, AL

Assistant Public Relations Director 1996 – 1997

Provided leadership as Assistant Public Relations Director supporting the institution’s public relations strategy development and implementation. Created advertising materials and news releases for various events and functions for the group of University of Alabama Museums. Delivered expertise and input regarding graphic design, public relations, communications, and best practices.


Bachelor of Arts (BA) in Communication (Advertising)

University of Alabama – Tuscaloosa, AL

Affiliations & Recognition

2017 Alabama Press Association Winner

South Carolina Press Association Winner (Multiple Awards 2011 – 2016)

2008 Wisconsin Press Association Winner

Advertising Federation Member, Shoals Advertising Federation

Advertising Federation Member, University of Alabama

2001 New York Times Chairman’s Award Winner

2000 Alabama Press Association Winner (“Best Color Ad”)

Technical Skills

Adobe InDesign – Photoshop – Illustrator – Flash – Microsoft Office Suite – Outlook – Quark Xpress – Lotus Notes

Professional Development

Newspaper Design Course – University of North Alabama

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