Manager Sales

Rocco Frank Morabito

** ******** ***** ****** *****, New York 11764 631-***-**** **************@*****.***

EDUCATION

CUNY at Baruch College

MBA in Marketing Research, 1993

SUNY at Stony Brook

BA in Social Science, 1978

EMPLOYMENT

Cross Country Computer, East Islip, N.Y., Account Executive, (September 2017- Present)

Direct contact with client from C Suite down to develop strategy to achieve business plan

Develop and maintain targeted database marketing to achieve profitable circulation management for eight clients

Develop and execute time frames for direct marketing activities while coordinating schedules of clients, agencies and printers

Liaison between client and ancillary service providers

Interpret client requests/plans and translate them into technical specifications to achieve budget

Oversee merge/purge and database selections and updates

Back end campaign analysis

Database creation and management

Stirista LLC, San Antonio, TX, N.Y., Sales Executive, (February 2015 – February 2017)

Selling Business to Business and Business to Consumer lists for Digital Display Advertising, Social Media Advertising and Email Advertising

Account Management

Client Liaison

Sales Forecasting

Budgeting

Growing Sales Pipeline

Lead generation

ASLmarketing, Farmingdale, N.Y., Account Executive, (December 2006 – February 2015)

New Business Development

Account Management

Email Administration

Sales Forecasting

Budgeting

Lead generation

Supervise staff of 2

LDS Group Inc., New York, N.Y., Account Executive, (September 2004 – December 2006)

Handle postal/email list request including counts and clearances

Sell consumer compiled file of 270,000,000 records

Open new contacts with broker and mailers such as Blue Cross/Blue Shield, NRA, and Chase

Interface with List Service Bureau to fulfill direct mail campaign

Maintain high level of service through list rental order fulfillment process by handling all communications with clients, brokers and service bureaus

Changing Tides, Smithtown, N.Y., Business Manager, (July 2002 – September 2004)

Develop, implement and maintain Business Plan

Develop, implement, and maintain Marketing Plan

Budget planning, implementation, tracking, re-forecasting, and reporting to meet profit targets

Maintenance of Accounts Receivable /Accounts Billable

Liaison with Financial, Governmental, and Medical Institutions

MBSInsight, Central Islip, N.Y., Program Manager, (October 1998 - June 2002)

Day-to-day client planning and production activities, including database marketing and circulation management

Coordinate time frames for mail plans and review schedules with clients, brokers, consultants, printers and letter shops

Direct contact with client to develop strategy to achieve business plan

Liaison between client and MBS ancillary services

Interpret client requests/plans and translate them into technical specifications

Supervise staff of two

North Shore Animal League, Port Washington, N.Y., List Manager, (February 1995- October 1998)

Develop list selections based on Business Plan

Create Profit and Loss Reports including campaign projections and actual results

Negotiate Net Deals with List Brokers and List Managers

Devise List Tests and Test Lists

Write Merge/Purge instructions

Monitor Input/Output of Merge/Purge

Track daily response to Mail Campaigns

Liaison with Fulfillment Company

Supervise staff of three

BPI Communications, New York, N.Y., Circulation Manager, ADWEEK (March 1991 - November 1994)

Develop and implement Business Plan

Budget planning, implementation, tracking, re-forecasting, and reporting to meet profit targets

New business acquisition

Direct Marketing

Customer Retention

Vendor Negotiations

Data/Regression Analysis

Supervise staff of four

NEWSWEEK, New York, N.Y., Assistant Manager of Circulation Planning, (December 1989 - March 1991)

Update computer models with actual and projected data and production forecasts

Interpretation of model output

Review model : recommend and implement proposed model enhancements

Develop and produce reports to provide data for modeling assumptions

Scholastic Inc., New York, N.Y., Circulation Analyst, HOME OFFICE COMPUTING, (April 1989 - December 1989)

Create end of month reports analyzing earned income, production, sales, and renewal figures by source

Projection and trend analysis for newsstand, agent, and direct marketing campaigns

Produce and evaluate circulation reports and update budget computer models on these projections

Liaison with Direct Mail Agents and Fulfillment Company

Family Media Inc., New York, N.Y., Renewal and Billing Manager, (March 1985 - April 1989)

Response and Profit and Loss Projections for Direct Marketing campaigns

Renewal and Billing analysis

Purchasing and distribution of premiums and collection incentives

Liaison with Fulfillment Company

References Available Upon Request

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