peter striffolino

GRAPHIC DESIGNER

AND

ART DIRECTOR

646-***-****

ac48mj@r.postjobfree.com

DESIGN.STRIFFTEASE.COM

ABOUT

I’m a creative designer with experience developing, executing, and managing original branding materials across traditional and digital media. Experienced in art direction and marketing management with a fine arts and illustration background.

INTERESTS

EDUCATION

UNIVERSITY OF NEW HAMPSHIRE

TECHNICAL SKILLS

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

ADOBE INDESIGN

ADOBE AFTER EFFECTS

ADOBE PREMIERE

HTML

WORDPRESS

ILLUSTRATION

PERSONAL SKILLS

MULTITASKING

BRANDING

ORGANIZATION

MANAGEMENT

COMMUNICATION

TEAMWORK

CONCEPTUALIZATION

EXECUTION

PRESENT

2017

2016

2014

2012

LEAD DESIGNER & MARKETING

LANGUAGES

ENGLISH

SPANISH

EXPERIENCE

Hale and Hearty

2014-

2012-

LABEL DESIGNER

Chef El-Amin

WEB DESIGNER

Maplewood Swim & Tennis Club

STORYBOARD ARTIST

Tianqu & Shede Baiju

WEB DESIGNER

Dj Dr Wax

LABEL DESIGNER

Jinseng Spirit

LEAD DESIGNER

Two Boots Pizza Bachelor of Arts in Studio Art, 2011 BOOK ILLUSTRATION

I Think I Lost My Smile,

The Adventures of Puppum

Los Angeles, CA • 646-***-**** • ac48mj@r.postjobfree.com • design.strifftease.com Creative designer and illustrator with experience developing and directing original branding materials across traditional and digital media. Manage and delegate tasks to team. Skilled fine artist in traditional & digital painting and illustration. Conceptualize, execute, and manage brand content, cohesion, and voice across all platforms. Stay current with trends in design, arts, digital media & marketing.

● Adobe Illustrator

● Adobe Photoshop

● Adobe InDesign

● Art Direction

● Illustration

● Branding &

Merchandising

● Web Design

● SM Management &

Content Creation

● Copywriting &

Editing

● Microsoft Office

● Mac & Windows

Environments

Proficient in the following: Animation, Adobe After Effects, Adobe Premiere, HTML & CMS, Email Marketing, Vendor Relations, Administrative Support, SEO Hale and Hearty Soups, New York, NY Design & Marketing Associate September 2014 – Present

● Work primarily in Adobe Suite (Illustrator, Photoshop, InDesign) to develop targeted, strategic marketing materials that articulate brand values

● Coordinate activities and creative workload with other departments; manage and delegate tasks to Junior Designer

● Art direct photoshoots, creative campaigns, and manage brand image across 25 NYC locations

● Conceptualize and design compelling, impactful, print collateral, including in-store signage, menus, and point of sale materials for stores

● Develop, create, and render in Photoshop unique Wholesale point of sale solutions

● Write, design, and fulfill engaging social media and web content to support promotional campaigns and brand initiatives

● Manage and moderate social media accounts (Twitter, Facebook, Instagram and Pinterest)

● Collaborate on strategy, design and implementation of updates to company websites Two Boots Pizza, New York, NY Lead Designer June 2012 - September 2014

● Oversee and execute via Adobe Suite the design and creation of all packaging, retail displays, editorial layouts, and branding collateral for all branches and licensees

● Lead branding overhaul to modernize aesthetic and brand voice; provide creative input and design for the company’s first website re-launch in 15 years

● Responsible for maintaining cohesive branding across 16 locations nationwide while developing unique, region-specific themes

● Manage design budget and resources to meet multiple aggressive deadline; prioritize projects based on input from multiple stakeholders

● Work with head of marketing to propose, plan, and execute brand partnerships and artist collaborations (The Pizza Underground, Animal Collective, Jeff Staple, ESPO)

● Work with developers to continually optimize user experience based on Google Analytics; create and update site content using CMS and basic HTML

● Manage dissemination of content across social media platforms and email using CRM toolkits including Hootsuite and Constant Contact

● Develop and write copy for all companywide campaigns across Facebook, Twitter, Instagram, print, and digital display

Chef El-Amin, New York, NY Label & Packaging Designer 2017 Designed labels with original Illustration and typographic elements to correspond with each of their food products. Implemented into dielines and provided in-situ renders of product. Maplewood Swim & Tennis Club, New York, NY Web Designer & Facebook Ad Manager 2017 Redesigned and modernized the main website, creating a fully responsive and intuitive web site. Created, executed, and adapted intelligent ads based off demographic research. Tianqu & Shede Baiju, Brooklyn, NY/China Storyboard Artist 2016 Illustrated a large collection of detailed, full color storyboards as part of a pitch deck to Chinese clients. The intent was to develop several 30-60 second TV spots that would air in China. DJ Dr Wax, New York, NY Web Designer 2016

Designed a complete, fully responsive site for the client’s business. Created original animations and assets for showcasing client’s style and services.

Jinseng Spirit, Brooklyn, NY Graphic Designer 2016 Developed a series of original logos and product labels from concept to final to suit the client’s precise needs. Implemented logo into branded material and product labels for a comprehensive deliverable. Rockefeller Vodka, Brooklyn, NY Graphic Designer & Strategist 2015 Developed a series of renders and spec art to suit the client’s precise needs. Leveraged existing brand guidelines and assets to create a comprehensive campaign direction. Boo Bear Books, Durham, NH Book Illustrator 2012

Developed illustrations for I Think I Lost My Smile, from draft to publish. Adhered to the client’s page and type layout while providing complete creative control over the illustrations. Bachelor of Arts in Studio Art, University of New Hampshire 2011 3.6 GPA; Minor in Environment Conservation

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