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Marketing Campaigns, Partnership, Social Media Creator.

Singapore, 526230, Singapore
April 24, 2018

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Personal Information: +65 9273 4560

Executive Summary:

o Marketing professional with consistency in meeting marketing goals/objectives through effective marketing campaigns.

o Analytical, keen individual with ability to produce data-driven marketing campaigns and maximize returns on marketing budget.

o Good time management and co-ordination abilities. Excellent interpersonal communication skills. Comfortable working with all organizational levels. o Ability to straddle conventional and digital marketing domains. Capable of producing

& managing 360-degree marketing campaigns.

o Competent relationship management with potential & existing partners for joint promotional efforts.

o Social media platform management.

o Offline/online (social media channels, website) marketing management and development.

o Social media campaigns analyst - Monitor and analyse all platforms to increase efficiency for future campaigns.

Key Skills:

Adobe Photoshop &


Online, ATL, BTL


Vendor & (Online/Offline)

Project Management

Campaigns Planning,

Implementation, Execution &


Knowledge on UI/UX, CMS

Platform & CRM

Conceptualize, Produce &

Design marketing


Creation & Management of

360-degree marketing

Logistics Management &

Administrative Assist

Professional Experience:

Marketing & Design Manager

PlushHome Singapore (IncWeb (S) Pte Ltd)

August 2016 – October 2017

>> All roles apply to both PlushHome and PlushHome’s Clients

- Conceptualized & produced social media marketing campaigns to meet marketing objectives.

- In-charged of graphic designs for all social media artworks or collaterals.

- Managed key accounts, web site planning & projects with clients.

- Involved in PlushHome’s rebranding and revamping its business structure, services and schemes for both audiences (Homeowners) and clients (Interior Design Firms)

- Created UI/UX design for various projects and liaise with external IT developer. Brand Marketing Manager

Dr. Young Singapore (IncWeb (S) Pte Ltd)

March 2015 – October 2017

- Solely responsible for the entire business spectrum.

- Maintained high visibility of social media properties through regular activities and engaging content to targeted local fans, therefore increased B2B/B2C subscribers and sales conversions.

- Tracked and analysed markets to achieve business objectives and to keep up to- date on current market trends.

- Handled conceptualization and strategic planning of ATL, BTL and social media marketing.

- Planned, coordinated and executed logistical arrangements for 360degree marketing campaigns with internal and external partners/parties to meet campaign directives expectations.

- Created content and design for respective online/offline marketing promotional campaigns according to marketing objectives.

- Expedited tight budgets and time constraints to produce timely and efficient results.

- Planned and designed advertisement and collateral releases on both traditional and digital platforms. Also responsible for publicity.

- Managed overseas Exhibition Fairs (Indonesia Beauty Professional 2016 and VietBeauty 2016) - booth setups, proposal creation and appointment booking with potential partners.

Significant Highlights:

- In-charged of Dr. Young Singapore’s website UI creation while overseeing management with external IT developer.

- Successfully developed proposed effective marketing campaigns that steered marketing direction from strictly traditional marketing to social media platformS. Education & Professional Qualifications:


- Languages: Fluent in Mandarin and English

- Availability: 1 months’ notice

- Last Salary Drawn: S$2,800

- Bachelor Degree in Marketing, Royal Melbourne Institute of Technology (RMIT)

- Diploma in Business Applications, Republic Polytechnic

- GCE “O” Levels from Sengkang Secondary School

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