Marketing Campaigns, Partnership, Social Media Creator.
Resume:
AUDREY GOH WAN LING
BRAND MARKETING & DESIGN MANAGER
Personal Information:
*******.*@*******.*** +65 9273 4560 www.linkedin.com/in/audreygwl https://www.extraudinary.com
Executive Summary:
o Marketing professional with consistency in meeting marketing goals/objectives through effective marketing campaigns.
o Analytical, keen individual with ability to produce data-driven marketing campaigns and maximize returns on marketing budget.
o Good time management and co-ordination abilities. Excellent interpersonal communication skills. Comfortable working with all organizational levels. o Ability to straddle conventional and digital marketing domains. Capable of producing
& managing 360-degree marketing campaigns.
o Competent relationship management with potential & existing partners for joint promotional efforts.
o Social media platform management.
o Offline/online (social media channels, website) marketing management and development.
o Social media campaigns analyst - Monitor and analyse all platforms to increase efficiency for future campaigns.
Key Skills:
Adobe Photoshop &
Illustrator
Online, ATL, BTL
Communications
Vendor & (Online/Offline)
Project Management
Campaigns Planning,
Implementation, Execution &
Administration
Knowledge on UI/UX, CMS
Platform & CRM
Conceptualize, Produce &
Design marketing
promotions/campaigns
Creation & Management of
360-degree marketing
Logistics Management &
Administrative Assist
Professional Experience:
Marketing & Design Manager
PlushHome Singapore (IncWeb (S) Pte Ltd)
August 2016 – October 2017
>> All roles apply to both PlushHome and PlushHome’s Clients
- Conceptualized & produced social media marketing campaigns to meet marketing objectives.
- In-charged of graphic designs for all social media artworks or collaterals.
- Managed key accounts, web site planning & projects with clients.
- Involved in PlushHome’s rebranding and revamping its business structure, services and schemes for both audiences (Homeowners) and clients (Interior Design Firms)
- Created UI/UX design for various projects and liaise with external IT developer. Brand Marketing Manager
Dr. Young Singapore (IncWeb (S) Pte Ltd)
March 2015 – October 2017
- Solely responsible for the entire business spectrum.
- Maintained high visibility of social media properties through regular activities and engaging content to targeted local fans, therefore increased B2B/B2C subscribers and sales conversions.
- Tracked and analysed markets to achieve business objectives and to keep up to- date on current market trends.
- Handled conceptualization and strategic planning of ATL, BTL and social media marketing.
- Planned, coordinated and executed logistical arrangements for 360degree marketing campaigns with internal and external partners/parties to meet campaign directives expectations.
- Created content and design for respective online/offline marketing promotional campaigns according to marketing objectives.
- Expedited tight budgets and time constraints to produce timely and efficient results.
- Planned and designed advertisement and collateral releases on both traditional and digital platforms. Also responsible for publicity.
- Managed overseas Exhibition Fairs (Indonesia Beauty Professional 2016 and VietBeauty 2016) - booth setups, proposal creation and appointment booking with potential partners.
Significant Highlights:
- In-charged of Dr. Young Singapore’s website UI creation while overseeing management with external IT developer.
- Successfully developed proposed effective marketing campaigns that steered marketing direction from strictly traditional marketing to social media platformS. Education & Professional Qualifications:
Miscellaneous:
- Languages: Fluent in Mandarin and English
- Availability: 1 months’ notice
- Last Salary Drawn: S$2,800
- Bachelor Degree in Marketing, Royal Melbourne Institute of Technology (RMIT)
- Diploma in Business Applications, Republic Polytechnic
- GCE “O” Levels from Sengkang Secondary School
Contact this candidate