Sales Marketing

Nadine Hill

*** *. **** ****** *******, TX *****

432-***-**** *********@*****.***

SUMMARY OF QUALIFICATIONS

Experienced Assisted Living Director, Marketing, Public Relations, and Sales professional with more than 20 years expertise producing results

Trusted team member and proven leader consistently recognized by peers and management as top performer and selected to tackle toughest territories and accounts

Dedicated business professional having created new client niches throughout multiple healthcare industries within the Permian Basin

Refined communication (written and public speaking), negotiation, and interpersonal skills

Effective in areas requiring creative, innovative thinking and proficient at working with interdisciplinary groups or independently

EXPERIENCE

Executive Director, Legacy Ranch Memory Care, Midland, TX, 2016 – 2018

Actively oversaw the management and daily operations of Legacy Ranch

Successfully adhered to and conveyed, the philosophy of supporting the dignity, privacy, independence, choice, and individuality of all residents by creating a culture of teamwork and communication throughout the Community

Prepared, oversaw and monitored compliance of the Annual Budget

Ensured commitment to, and compliance with, all applicable local, state and federal laws and regulations across all departments

Provided oversight of all business office functions, including accounts payable, accounts receivable and payroll (according to established procedures)

Performed/coordinated required state and company training – new hire orientation, monthly and annual training of staff

Interviewed, hired and directed members of the dining services, maintenance and housekeeping teams

Supervised the planning and implementation of a holistic social and recreational program that addressed the social, spiritual, emotional, and physical needs of all residents

Oversaw the provision of resident services to ensure the highest quality of care, including conducting assessments (pre and post admission), developing service plans, coordinating ancillary services, and facilitating family conferences

Proactively addressed challenges in both internal and external environments, resolving said matters in a timely, respectful manner

Executed marketing, leasing and public relations functions to ensure favorable public image of the Community

Actively participated in marketing efforts and initiatives to secure referrals and admissions

Performed and oversaw the selection, supervision, disciplinary action(s), and termination (if required) of staff, including appropriate documentation. Ensured clear definition and understanding of: lines of responsibility; expectations; and accountability

Sales and Marketing Manager, Brookdale (BKD) Midland, Midland, TX, 2015 – 2016

Effectively managed the BKD sales process by assisting prospective residents, family members, and/or advisors in the decision-making process, via community and virtual tours, in depth discovery, ongoing education, follow up and documentation as outlined in the community marketing plan

Proactively assisted with daily operations and tasks as assigned/requested by Executive and Regional Directors

Actively coordinated and completed all activities needed to ensure sales were converted to move-ins, including coordination of initial assessments, sales presentations, proper completion of admission forms and other legal documents (i.e. Physician Plan of Care, Residency Agreements, etc.)

Provided continuous stream of communication between all departments, ensuring management and associates were abreast of prospect tours, move-ins, and relocations

Consistently met and exceeded required business development goals

Maintained positive relationships with referral sources including senior organizations, hospital discharge planners, appropriate special interest groups, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other appropriate local community contacts

Accountable for positively representing BKD and increasing public awareness of community through participation in relevant external events, professional organizations and community involvement in local and regional markets

Successfully developed new, as well as maintained existing, relationships with resident, family members and professional referral sources

Effectively conducted presentations about community services and programs, market advantages, availability, and other relevant information to referral sources and special interest community groups

Director of Marketing and Community Relations, S&R Home Health, Midland, TX, 2013 -2015

Responsible for managing all daily marketing operations including direct oversight of established and newly implemented marketing/sales strategies

Working knowledge of home health markets including: government agencies, major payer groups, key referral sources and competitor market positions

Accountable for recruitment, selection, orientation, and management of marketing team members

Provided leadership in strategic planning, identifying opportunities for growth as well as areas requiring improvement to better serve/address customer needs

Ensured maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies and other payer sources

Accountable for resource allocation and upholding budgetary guidelines and ROI

Maintained a positive working relationship with established and newly developed referral and payer sources

Hospice Consultant, Compass Hospice, LLC, Odessa, TX, 2007-2013

Lead Consultant – assisted VP of Business Development with management, training and professional development of consultant team members

Top ranked marketer out of eight consultants for five consecutive years, consistently met/exceeded assigned census quotas

Met and exceeded growth target in Midland county within eight months of hire

Adept at source development, maintained viable network streams of business/professional contacts and prospective clients

Identified, developed, and maintained profitable marketing niches in defined territory

Established market acceptance and allegiance

Developed and positioned Compass Hospice as the leading educational resource in both public and private sectors

Performed ongoing strategic assessment of territory and assigned accounts, proactively adjusted plans and actions to achieve desired outcomes

Created marketing collateral and advertising in conjunction with corporate leadership

Improved internal and external processes by collaborating with clinical team and senior leadership - identified areas of improvement and effectively enacted changes

Utilized personal role as a community leader to revitalize community perception of company - dramatically improved company credibility and increased visibility

Provided service excellence by soliciting and receiving feedback from patients, families, referral sources, and community groups regarding the quality and satisfaction of care

Director of Marketing Operations, Health South Rehabilitation Hospital, Midland/Odessa, TX, 2006-2007

Increased patient volume/census within five months

Surpassed budgeted goals and maintained strong quarterly volumes at both facilities

Spurred future growth potential by coaching and developing marketing team

Managed CRM database and monitored sales team performance based on criteria and specific goals and objectives established by corporate

Performed assessments of, and completed admissions process for, incoming patients

Participated in multi-disciplinary team meetings to ensure successful transition of incoming patients

Developed marketing collateral and advertising in conjunction with corporate support, thereby meeting the needs of the Permian Basin market place

Planned and coordinated facility marketing/public relations functions via tours, open houses, and community events

Community Relations Coordinator, Midland Memorial Hospital, Midland, TX, 2000-2006

Successfully managed cross-section of five team leaders/department heads

Supervised media relations as Public Information Officer (PIO) for all MMH campuses including television, newspaper and radio

Accountable for $900,000 annual budget spanning several high profile community projects

Responsible for assessing, planning, implementing and evaluating effective marketing programs and strategies

Managed all internal and external advertising

Spearheaded major initiatives: the redesign and implementation of hospital’s web site; rollout of new hospital logo and subsequent internal and external campaigns

Planned, created, and authored major publications and print collateral items (annual reports, quarterly newsletter, brochures, information packets/folders, etc.)

In charge of retrieval, analysis, interpretation and dissemination of statistical information relative to patient satisfaction data (Press Ganey)

Authored press releases, facilitated press conferences, and organized personal interviews of key staff members (CEO, COO, CNO, etc.)

Collaborated with external health care facilities/organizations, city, state and federal officials on combined disaster preparedness drills

Responsible for planning, development and implementation of community education programs

Lead strategist for customer relations initiative (development, employee education and program execution)

Contributed to the development and attainment of organizational, divisional, and departmental goals and objectives

Funds Distribution and Planning Market Director, United Way of Midland, Midland, TX, 1996-2000

Responsible for volunteer recruitment, development/training and retention

Analyzed partner agency financials and program data for funding recommendations

Coordinated the Loaned Executive Program, youth Campaign, Special Events, Focus Groups, and Diversification and Leadership Initiatives

Responsible for individual team goal of $580,000

Facilitated distribution of $2.1 million to Partner Agencies

Provided oversight of annual grant allocation ($60,000) to affiliate and non-affiliate agencies

Local Federal Emergency Management Agency (FEMA)Administrator

EDUCATION West Texas A&M University, Canyon, Texas, 1986-1991

Education Level: Bachelor’s Degree

Major: Business Administration with Paralegal Emphasis

References and Employment History Prior to 1996 – Available upon request

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