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Social Media Manager

Atlanta, Georgia, United States
April 25, 2018

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**** ******* **. ** **********, GA 30319 404-***-**** LinkedIn EXPERIENCE

Char-Griller – Atlanta, GA

Director of Marketing, November 2016 – Present

Lead all brand marketing strategies for all consumer touchpoints, including digital advertising, social media and content marketing, influencer marketing, public relations, events, website, email, packaging and POP.

Launched new company website with SEO and mobile optimization, new product video and photography, real-time imported Instagram and Facebook brand channels, PowerReviews integration, and compelling lifestyle content.

Developed launch plans for new 2018 products, including digital advertising support, social media content, website and email content support, and influencer marketing strategy.

Oversaw packaging refresh for Grill and Smoker SKUs sold at Walmart, Lowe’s, and Home Depot.

Manage three direct reports and three marketing agencies – social media/PR, paid advertising & video production. Newell Brands – Atlanta, GA

Manager, Public Relations and Social Media, November 2015 – November 2016

Responsible for day-to-day strategy, content calendars and community management of social media channels for Baby Jogger, Calphalon and Sharpie brands, including strategy, content creation, and consumer engagement.

Executed award-winner Sharpie Extreme social media and public relations campaign with Guinness Record mountain climber Masha Gordon, resulting in over 130MM media impressions and 20K social media engagements.

Facilitated celebrity seeding program with Baby Jogger brand, partnering with Hollywood celebrities in exchange for User-Generated Content (UGC) on brand social channels.

Led strategy and production of Calphalon Culinary Choreography event in New York City, with mainstream lifestyle, food and culinary media, resulting in social media and public relations coverage for the brand. Newell Brands – Atlanta, GA

Associate Manager, Consumer Engagement and Public Relations, March 2014 – October 2015

Responsible for day-to-day community management of social media channels for Baby Jogger, Calphalon, and Rubbermaid brands, including strategy, content creation, strategy, and consumer engagement.

Grew Calphalon social media fanbase by 29.7% in 2014, with 27.4% growth in 2015.

Generated over 103 million public relations impressions for Calphalon in 2014 (over 200% to annual goal), with over 290 million impressions in 2015.

Successfully developed and executed San Diego Bay Wine & Food Festival social media sweepstakes on Calphalon Facebook page, resulting in over 207K fan entries, 11% fanbase growth, and record social media engagements.

Executed Satellite Media Tour with Top Chef Contestant Mike Isabella, resulting in over 9 million media impressions, with broadcast placements on NBC, ABC, and FOX affiliates. Safety Quick Light – Atlanta, GA

Marketing Consultant, July 2013 – March 2014

Served as marketing consultant exclusively for Safety Quick Light (SQL), a patented, proprietary technology that is transforming the ceiling fan and light fixture industry.

Conducted retail leads surveys for ceiling fans and light fixtures, including private label activity SKUs, pricing, space devoted to category, and competitive product claims.

Identified competitive activity in the ceiling fan and light fixture category at major retail locations including Home Depot and Lowe’s.

Ketchum Inc. – Atlanta, GA

Account Supervisor, August 2012 – June 2013

Directed the internal and external communications for agency’s largest account - Wendy’s Restaurants.

Oversaw development, launch, and management of Wendy’s High School Heisman documentary program, which supports the chain’s 20th anniversary, and which resulted in over 1 billion earned media impressions.

Prepared executive and spokesperson communications around marketing strategy and product launches.

Managed budget planning, to include the building of budgets, forecasts, and estimates for Wendy’s and Husqvarna.

Developed fully integrated 2013 public relations plans for Wendy’s, Wendy’s High School Heisman, and Husqvarna. Mizuno USA – Atlanta, GA

Public Relations Manager, January 2011 – August 2012

Led comprehensive public relations strategy development and managed the execution of an integrated marketing communications program across Diamond (Baseball, Softball, Volleyball), Golf & Running divisions, resulting in 817 million ad impressions, equating to $23.1 million in ad equivalency.

Managed and directed public relations agency and video production agency.

Developed content strategy and oversaw production on Mizuno Brand, product, and ambassador videos.

Supported launch and content strategy of brand’s first social media platforms (Facebook, Twitter, YouTube).

Executed satellite media tours with brand ambassadors Luke Donald and Matt Cain with national and local media outlets, and facilitated media day golf event with endemic golf media around the 2011 PGA Championship. Mizuno USA – Atlanta, GA

Marketing Communication Specialist, August 2007 - December 2010

Coordinated public relations efforts for all three divisions of Mizuno USA – baseball, golf, and running.

Wrote press releasee and news stories for website on event recaps, athlete news, and new product information.

Prepared ad copy for various print and digital advertisements.

Filmed, edited, and distributed video marketing materials.

Created E-mail marketing mass mailings.

Kent State University (NCAA Division I) – Kent, OH Baseball Sports Information / Baseball Broadcaster, August 2005 - June 2007

Broadcast play-by-play for baseball radio broadcasts.

Wrote press releases, and prepared statistical game notes to be distributed to local media outlets.

Served as public address announcer for various athletic events. Memphis Xplorers (Arena Football 2 League {af2}) – Memphis, TN Director of Broadcasting & Corporate Sales / Media Relations Coordinator, August 2004 – August 2005

Served as broadcast play-by-play announcer for all radio broadcasts.

Sold team advertising, including arena signage, interactive promotions, and souvenir book advertisements.

Organized season ticket sales and corporate group ticket packages. EDUCATION

Kent State University, Kent, OH

Master of Arts, Sports Marketing, Graduation: May 2007 GPA: 3.83

Rhodes College, Memphis, TN

Bachelor of Arts, Religious Studies, Graduation: May 2004 COMMUNITY INVOLVEMENT

ALTA Member (Atlanta Lawn & Tennis Association), Present First Presbyterian Church of Atlanta, Present

20s/30s Couples Group Member

Church Softball and Fellowship League

Camp to Belong Georgia, July 2013

Camp Counselor


Facebook, Instagram, YouTube, Twitter, HootSuite, CoSchedule, PowerReviews, BazaarVoice, WordPress, Microsoft Office, Word, Excel, PowerPoint, Adobe Suite, JD Edwards

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