Senior Buyer
Resume:
Shelley Maneveldt
Gems * No.* Marquise Drive, Burgundy Estate, Cape Town, 7441, RSA
+277*-***-**** /ac47e3@r.postjobfree.com
Accomplished and multi-faceted buyer with over 18yrs professional expertise in the fashion industry. Exceeds goals with effective
management style, superior communication skills, excellent supplier relationships, and strategic business development planning.
Successfully secures sales & revenue by capitalizing on growth opportunities, seeking missed opportunities to take businesses to the next
level, in line with company KPI's. Constantly focused on business opportunities to drive & enhance buying processes to provide structure
within buying disciplines.
Core Knowledge & Skills
Vendor Inventory Supplier Relations Quality Assurance
Procurement Management
Trend Forecasting Market Analysis Process Brand Equity
management management
Data Sales Brand Promotion Analysing of store
Analysis concepts
Trading Visual Product Design &
Merchandising Development
Strategic business Personnel Training Price Negotiations
management
Professional Experience
Markham February 2014 Current
Senior Buyer for Relay Denim / denim Specialist for Mens Fashion Chain
Commodities: Denim, Cotton Pants, Knit bottoms
Optimization of Fabric strategy for stock efficiency & quick response replenishment
Revitalizing core offering, increasing wash options at lower costs, proving increased sales of 150% sales growth in
less than a year
Management of Brand Equity for Markham Relay denim brand through thorough quality assurance & optimization
of premium denim offerings, introducing premium fabrications in line with high end global brands
Fit Strategy maintained & marketed through online & store marketing through introduction of fit guide lines.
Management of International brands Gstar; Levis; Guess; SPCC; seeking strategic opportunities in line with
Markham consumer
Competitive Relative Pricing strategy management driving profitability growths & better margins
Build buying process models to provide structure within departments to alleviate stress & chaos within fast paced
business structures Online Process, QA process, Quick Response process
180% 2 year growth of denim department
Highest most profitable department 3 years in a row & running
Forex Management
Shipping management
Fashion Express August 2007 February 2014
Senior Buyer for Value Chain Ladies Wear Chain
Commodities: Knit Tops, woven tops, Cotton Pants, Activewear, Dresses, Knitwear, Jackets, Denim
Effective negotiations of value enterprise goods through volume programs
Creating & Driving Key Essentials opportunities
Strategic initiatives of creating opportunistic lifestyles within a business that was core basic introducing Leisure
department, Casual department, Core Essential department, Denim lifestyle department driving top to toe looks
Fit Strategy opportunity within a value based denim business for women
Fabric buyer in China markets for opportunistic buys
Stock buy opportunistic buy to drive growth when stocks were low
Promotional planning with suppliers with built in cost negotiations to cover mark down costs
Low stock turns of 2% with quick response strategies implemented
Low CSOH with high clearances
Levi Strauss SA (PTY) Ltd July 2005 July 2007
Product Manager for Mens Tops
Commodities: Knit Tops, Woven Tops, Knitwear, Jackets
Product selection from European & Asian market for brand equity management
Sourcing of local manufacturers to produce more high-quality clothing by improving efficiencies, doubling its stock turn
and increasing productivity while driving down costs, while remaining profitable & becoming competitive in the market
place
Liaising closely with local retailers driving growth opportunities through exclusive product offerings showing high
profit growths through retail opportunities
Mens wear profitability growth was at its highest from 2005 -2007 due to retail opportunities
Managing of quality Assurance in line with Brand equity
Trend forecasting for South African market keeping in line with global trends
Optimization of sales through own design concepts targeted for South African consumers
Creating of Product specifications right for South African consumers
Inventory management
Staff training through product knowledge
Dressing local celebrities & music artists to drive brand consciousness
Levi Strauss SA (PTY) Ltd February 2002 June 2005
Junior Product Manager for Mens & Girls Tops
Commodities: Knit Tops, Woven Tops, Knitwear, Jackets
Creating Technical packages for local manufacturers in line with global standards
Management of quality assurance, measuring & sealing for production
Design for small Levi Strauss Concepts for exclusive stand alone Levi stores
Admin management - Ordering of labelling suites, uploading of data, processing barcodes
Assist Product Manager in building ranges
Levi Strauss SA (PTY) Ltd July 1999 January 2002
Sale Consultant
Selling of Levi's(r) product
Visual merchandising
Monthly stocktaking
LA Jean Company February 1997 July 1999
Sale Consultant
Sales
Visual merchandising
Monthly stocktaking
Education
Cape Town School of Fashion January 2000 December 2001
Associates Degree in Fashion Design
Sketching Fashion Illustration
Styling & Design
Garment Construction & Tailoring
Fashion Design
Pattern making
Fabric & Colour Selection & Design
Textile Design
Grading
Business Administration and Costing Skills
History of Costume
Store Research
Cape Technikon, Cape Town January 1999 December 2000
Fashion Design
Drawing & Illustration
Garment Construction
Pattern Making
History of Fashion
History of Design
Theory of Textiles
Business Studies
Computer Skills
Microsoft Word (Very Good)
Microsoft Excel (Advanced)
Microsoft PowerPoint (Advanced)
Microsoft Outlook (Advanced)
Adobe Photoshop (Very Good)
Adobe Illustrator (Good)
Other
Completed the Foschini Group Retail Academy 2011
Quick response/ fast fashion retail course
References
Nicky Boy Head of Online Fabiani
Levi Strauss & Co. Brand Merchandising Manager 2005
ac47e3@r.postjobfree.com
Trudy Blake Trucollab Coaching Specialist
Line manager at fashion Express 2012
ac47e3@r.postjobfree.com
Brent Gibson Head of Buying Fabiani & Gstar South Africa
Direct line manager at Markham 2016
ac47e3@r.postjobfree.com
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