Marketing Coordinator/Associate

Qualifications Profile

Versatile and detail-oriented professional, offering hands-on experience in marketing operations, account management, and event coordination. Armed with proven capabilities in identifying current market trends, as well as in brainstorming and implementing creative strategies for various clients to drive profits and support organizational objectives. Known for strong competency in accomplishing advertisements and other marketing projects; drafting press releases; and managing media placements and business partnerships. Technically proficient with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook), InDesign, Cision, and Macintosh.

Core Competencies

Marketing Management Public Relations Client Services and Relations Report Generation

Account Development Content Creation Brand Management General Administration

Relevant Experience

Confidential., New York, NY § 2016–Present

Account Executive Feb 2018–Present

Manage and support 25 accounts within different industries by introducing new brands to the market and formulating innovative strategies for existing brands

Expertly develop pitches and press releases for media outreach to all broadcast, national, regional and trade magazines and online outlets

Exemplify interpersonal and communication aptitudes in cultivating positive relationships with top tier editors, producers and influencers; coordinating with brand ambassadors and retailers in maximizing publicity; and teaming up with management in defining new trends and developments

Supervise account coordinators and assistants in assigning tasks, reviewing pitches before sending email blast/s and make respective edits; as well as assessing additional emails and monthly/weekly reports

Generate and submit internal daily and weekly reports to upper management, as well as comprehensive reports to assigned clients detailing breakdown of monthly activities

Contribute to the conceptualization of a 90-day plans and proposals for potential clients

Fulfill a wide array of tasks encompassing collecting client assets, such as press releases, fact sheets, product images and contact lists; tracking and allocating inventory; and scheduling meetings with media contacts to introduce new client brands

Capitalize on industry expertise in designing content and graphics to be launched on various social media platforms to market client products

Collaboratively work with the Social Media and Graphics Team in coordinating campaigns, giveaways, and additional marketing strategies

Assist in managing internal influencer Instagram account, fulfilling sample requests, and answering questions

Earned multiple promotions throughout tenure for demonstrating exceptional performance

Secured media placements on top tier broadcast, and print and online platforms

Assistant Account Executive Jan 2017–Feb 2018

Assembled client call agendas and post-call recaps

Gathered information on influencers within the beauty, fitness and wellness industries

Created face sheets before meeting with producers, editors, freelancers, and influencers

Account Coordinator Aug 2016–Jan 2017

Coordinated and participated in deskside meetings with top tier editors, producers, freelancers, and influencers

Conceptualized social media content and weekly social media calendars to be sent to client for approval

Collected all client assets including images, sell sheets and bios; as well as booked hotel reservations and flights for media attending events

Assistant Account Coordinator Jan 2016–Aug 2016

Took charge of creating and updating media lists; pitching media contacts from all broadcast, print and digital publications; as well as presiding over in-person meetings

Developed post-client content to Instagram and Facebook

Performed administrative tasks such as ordering office inventory; submitting reports; and tracking internal office calendar

The Tesla Group, New York, NY

Public Relations and Event Coordinator Intern May 2015–Jan 2016

Assumed responsibility in sending media alerts to editors; coordinating guest invitations; and collecting RSVPs from multiple functions

Took charge of recruiting and interviewing various models for casting roles in advertising

Organized new business and client meetings and handled client sample meetings

Slate Public Relations, New York, NY

Media Coordinator Intern Jun 2014–Aug 2014

Applied keen eye for detail in monitoring client placements and providing media clippings

Set up media locations on red carpet and media clips for numerous events, such as 2014 Tony Awards, International Rescue Committee’s GenR Summer Party, and Russell Simmon’s Art 4 Life Party

Led various media check-ins and VIP guest movements

Other Experience

Middlesex Liquors, Middlesex, NJ

Key Holder

Education

Bachelor of Arts in Journalism and Media Studies,

Minor in Digital Communication, Information, and Media: 2016

Rutgers University, New Brunswick, NJ Sigma Delta Tau

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