JESSICA CAMP

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I am a driven marketing professional with 13 years experience, holding increasing levels of responsibility managing national brands & developing marketing strategy, and implementing digital media campaigns. I have a passion for storytelling and turning data into actionable insights. I am methodical in my strategic approach; my process is grounded in leveraging data to segment and target audiences to communicate relevant messages in the most efficient manner to drive sales. My experience includes brand management, product management, e-commerce and inter-connected retail strategies for both Fortune 100 and emerging companies. I possess a strong reputation for leading successful teams that are results oriented. I foster an environment for creative and strategic thinking that drive problem solving that has proven revenue generation and profitable growth. CORE COMPETENCIES

Interconnected Marketing Strategy

E-Commerce Retail Strategy

Brand Management

Data & Insights Communication

Budget Management & Forecasting

Customer Retention & Acquisition

Strong Leadership & Team Management

Media Strategy & Planning

Lead Generation

PROFESSIONAL EXPERIENCE

Home Depot, Senior Manager, Merchandise Marketing August 2016 – Present Responsible for developing marketing strategies for both retail and e-commerce channels for multiple departments within The Home Depot. Leverage several data sources to create insights and build strategic campaigns. Create targeted audience segments based on 1st and 3rd party data to communicate targeted messaging that drives engagement and sales both online and in-store. Lead several cross-functional teams to implement campaigns, monitor sales and site traffic and continuously optimize within each channel. Collaborate with suppliers and merchant teams to identify opportunities for partnerships that drive revenue. Manage a team four direct reports, which assist in campaign execution and support.

Manage ~$80MM in annual marketing funds to drive double-digit sales plan growth.

Developed promotional cadence that increase units sold over 50% during promotional timeframe. Utilized transactional data to develop sequential retargeting campaign to increase future conversion.

Consistently developing campaigns that outperform the company benchmarks ~2X in ROAS, online traffic, conversion and in-store sales.

Captain of several high-level initiatives, including vendor management strategy, marketing analytics & attribution reporting, product development & launches, and demand generation through audience segmentation. Home Depot, Manager, Merchandise Marketing October 2014 – August 2016 Served as the liaison between merchandising leaders and marketing cross-functional departments. Managed annual marketing activity including company promotional events, vendor marketing campaigns, and product launches. Lead cross-functional marketing teams to ensure strong alignment and execution of marketing campaigns; including creative, CRM, public relations, consumer insights & analytics, media, SEM/SEO, e-commerce, finance, in-store environment & signage.

Developed and executed a record setting 2014 Black Friday Marketing campaign that generated $819 MM in sales.

Piloted social media campaign based on custom audiences that drove engagement rates +50% which exceed department benchmarks

Participated in “Test and Learn” committee managing a $20MM budget of new media initiatives including: Addressable TV, weather targeted messaging and dynamic digital content.

Lead cross functional marketing teams to develop interconnected retail marketing plans that provide a seamless customer experience through .com, mobile, online, social, in-store and mass marketing communication vehicles.

Work with Mobile app and website development teams to create meaningful and useful tools and enhance the mobile customer experience online and in app.

760 Spalding Dr.

Atlanta, GA 30328

404-***-****

ac46wg@r.postjobfree.com

JESSICA CAMP

2 P a g e

Home Depot, Manager National Advertising December 2012 – October 2014 Managed the brand messaging strategy and creative production of National broadcast TV and radio. Collaborated with marketing team to determine product strategies, while aligning organizational priorities to create sales driving and engaging content. Monitored and analyzed Millward Brown data and competitive data to continuously optimize content. Lead multiple advertising agencies and creative projects while delivering the highest quality strategic work on deadline. Evaluated and negotiated production bids and cost estimates from agency and vendor partners.

Managed production and creative presentation of over 26 National TV commercials, 400 radio spots and online video content and media integrations with suppliers including: HGTV, Weather Channel, Meredith, ESPN, and Univision.

Managed off-shore broadcast TV and radio strategy and creative production for Puerto Rico, Guam and USVI regions

Managed launch of “Let’s Do This” Campaign, which has tested to be one of THD’s most successful campaigns, out-pacing THD media benchmarks in areas of breakthrough, branding, enjoyment, visit intent and message recall. KBS+ Atlanta (Now Doner Advertising), Account Supervisor October 2008 – December 2012 Managed multiple client accounts serving as the primary liaison between agency teams, clients and vendors. Collaborated with executive level clients to define advertising and media objectives and developed of fully integrated multimedia campaigns in line with strategy, objectives and budget. Analyzed and interpreted media research to develop and present media evaluations, agency POVs and recommendations on media opportunities. Maintained focus on brand strategy and goals while managing daily account operations, including budget management, revenue and profit projections, account billing and project management. Managed agency social strategy; created editorial content to engage social communities.

Locally activated Arby’s National brand strategy by developing traffic and sales driving promotional and media plans for 20+ markets; media budgets ~$14MM

Developed traffic driving sports marketing promotion for Arby’s that netted an increase in YOY sales of 7.4%

Consistently provided clients with a minimum of a 30% added value return on buys (i.e.: Sponsorships, program features, bonus spots, contests, etc.)

Performance Plus Marketing, Senior Account Executive September 2007 – October2008 Lead account team in developing sales incentive and loyalty programs for all Mohawk brands. Developed strategic marketing plans to promote each program. Managed projections and goals for Mohawk customer and sales force incentive programs. Contributed to overall agency revenue strategies and business growth and development.

Managed launch of an international communication hub for all Mohawk promotions, validation, and other marketing initiatives for internal sales force and Mohawk customers

Created promotion process establishing accountability and visibility of Mohawk corporate funding to regions

Launched customer incentive promotion in coordination with GE Consumer Finance, which increased GE Money applications in stores nationwide 15% YOY

Managed corporate and regional budgets ~$8MM annually Account Executive, BBDO Atlanta May 2006 - September 2007 Managed National brand campaign for consumer business as lead creative agency for Dell. Oversaw production of TV, radio and print. Managed global coordination of creative assets among international agency partners. Collaborated with media partners to strategize creative rotation and implantation to optimize reach and frequency. Conducted focus groups and segmentation studies to align messaging within the core consumer targets. Managed ad hoc requests such as sponsorships, tradeshows and retail store initiatives. Managed annual budget ~$12MM for creative production including broadcast, print, online and in-store.

Managed weekly versioning and creative rotation for National broadcast TV, radio and print

Implemented the Dell Style Guide: Brand standards used by Dell and partner agencies to maintain brand look

Developed “Consumer Visual ID” sales tool that identify Dell’s main consumer targets JESSICA CAMP

3 P a g e

Assistant Account Executive, JWT Advertising February 2005 - May 2006 Developed and managed local marketing plans including sponsorship opportunities including: NASCAR and Coca-Cola initiatives for Domino’s Pizza. Responsibilities included budget management and reconciliation, development of regional media plans, new product launches and promotional event execution. Managed traffic and production of TV, print and radio for individual DMAs. Provided weekly sales analysis identifying trends in coupon redemption and promotional offers. EDUCATION

Bachelor of Science in Advertising; Degree in Advertising University of Florida, Fall 2004 Cum Laude

Internship - Disney College Program, Orlando Florida Area of specialty: Retail and human resources

May 2001-January 2002

Internship - Fitzgerald & Co. Advertising, Atlanta GA Area of specialty: Account management

May 2004-August 2004

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