Chrys Hudson, mba

Global Marketing Strategist

Strategic and Tactical Marketing Customer Acquisition Field Marketing Growth/Retention

Automated Lead Scoring Nurture Marketing Data Management

Market Entry Data Mining & Analysis Segmentation

Account Based Marketing Conceptualization Strategy Execution

Professional Profile

Top-performing growth marketing expert with 15+ years’ success advising Fortune 500 companies across multiple industries. Using data-led insights and stand-out project management skills, execute critical marketing directives that increase revenues and improve customer retention. Recognized as a natural leader, consensus broker and subject matter expert generating work-team harmony worldwide and translating churn into productivity and profitability. Interactive marketing strategies, roadmap measurable improvements in conversion and revenue. Selected clients and employers include: HP, VMWare, Oracle, Convergys, NetApp, Avaya and Hitachi Consulting/Sierra Atlantic and Remedy/Peregrine.

Critical Competencies and Success Drivers

Globally Integrated Marketing Strategy

Sales Lead Optimization

Marketing Communications

Marketing ROI Optimization

Account Based Marketing

Direct Mail Marketing Campaigns

Marketing Research/Focus Groups

Partner/Agency Selection

Powerful Call-To-Action Strategies

Field Marketing

Customer Acquisition

Conflict Management/Team Dynamics

Product Launches/Measurement

Social Media/Microsites

Email Marketing Campaigns

ELOQUA Lead Scoring Nurturing

Marketing Automation

Closed-Loop Sales/Marketing

Professional Experience

SR. DIGITAL CAMPAIGN MANAGER Global Marketing Demand Center, NetApp 1 year 2017

Integrated Digital Campaign Lead – spearheaded one of NetApp’s largest global launches and global campaigns: Hyper Converged Infrastructure, while leading a cross-functional execution team. Accountable for driving the strategy and execution of all outbound marketing tactics, including field enablement. I proactively optimize the demand gen programs across the entire funnel by continuously measuring performance against defined goals and KPI’s

Developed a strategy to deliver standardized performance metrics and regular reporting for demand generation campaigns and programs. Identified key areas of improvement across the funnel to meet global program goals, including lead volume and conversions, process issues, and sales follow up.

Responsible for digital strategy and execution of key campaigns, including content strategy, digital marketing, online presence, virtual events, and field activation.

Leading new strategies to focus database growth to fill newly identified gaps in coverage at these sites. Strategies include contact acquisition, account based marketing, lead nurturing, improved opt-ins, targeting for media and syndicated campaigns.

GLOBAL DEMAND OPTIMIZATION AND NURTURE [MANAGER] Marketing Automation Services, HPE 2013 – 2016

Led HP’s Marketing Operations by defining, refining and driving global, high-velocity demand funnel and marketing-generated lead pipelines. Drove customer engagement and retention using best-in-class marketing automation tools that transform marketing leads into sales.

Championed digital marketing strategies and advised business partners in the adoption of modern marketing techniques, including marketing automation campaigns and advanced e-mail campaigns.

Experience supporting cloud and enterprise-wide groups across HP including planning, deploying and optimizing marketing campaigns that drive customer engagement.

Drove success by partnering with Demand Generation and Field Marketing teams to best leverage marketing automation technologies and processes by building campaigns that bring prospects through a detailed multi-touch buyers’ journey offering the right asset at the right time.

Doubled unique open rates by 43%+ above HP’s standard open rate leading to higher prospect interaction with the campaign, higher interest, producing more qualified leads resulting in robust revenues.

Led Helion launch strategy to converge global cloud products and services into a unified portfolio enabling customers to combine public, private, hybrid, cloud and traditional IT support technology with multiple-touch digital nurtures.

Increased qualified leads to regional teams emphasizing on cloud system, cloud automation, management software, managed private and public cloud.

SENIOR MARKETING STRATEGIST Independent Consulting Group 2011 – 2013

Delivered strategic marketing expertise while forging partnerships with cross-functional teams including, product marketing, global marketing communications, and marketing campaign leaders.

Advised senior executives on global marketing campaigns, including direct marketing, demand-generation microsites, marketing events, customer presentations and website content delivering solid return on investment (ROI).

Led field marketing for 24/7.com including customer days and executive events for Citibank, Sequoia Capital, and others and recruited maverick speakers, including Alfred Lin, Michael Morwitz, George Shaheen and Ram Shriram.

Spearheaded Avaya’s entry into cloud space, including cloud messaging and key message strategies for high-stakes events such as Enterprise Connect Conference and Expo 2012.

Launched global campaign highlighting full suite of offerings through total-customer experience (TCE) strategies including messaging, print, emails, landing pages and pay-per-click.

SENIOR DIRECTOR OF MARKETING Hitachi Consulting/Sierra Atlantic 2010 – 2011

Reporting to the EVP, recruited to increase web presence and traffic and revenue in advance of company’s exit, exceeding targets and directing social media strategy that cemented nine-digit dollar purchase of Sierra Atlantic by Hitachi Consulting.

Designed and executed marketing plan in collaboration with Executive Vice President, leveraging existing client base to quickly grow revenue and dramatically improve footprint through installed base marketing in China, India and the U.S.

Led social media strategy raising customer acquisition and improving customer retention by coordinating with corporation-wide stakeholders.

Monitored and analyzed global marketing activities against goals and drove revenue 25% by creating an integrated marketing campaign that nurtured high-profile, high-touch customer accounts.

Increased first-year revenue by 43% and generated a 38%+ increase in web ranking during the first six months of 2010.

SENIOR MANAGER, GLOBAL CAMPAIGNS VMWARE 2007 – 2009

Led cross-functional marketing teams to design, develop, and execute integrated global campaigns. Tracked, nurtured, and managed campaign flow through Eloqua to Salesforce.com. Trained and educated sales team on follow-up.

Grew sales pipeline for global solutions via bottom-up approach, determining qualified leads, messaging, and audience, as well as assessing demand creation mix.

Developed relationships with marketing teams to facilitate global product launches. Provided recommendations and implemented improvements by measuring and analyzing campaign results.

SENIOR MANAGER, SALES ENABLEMENT VMWARE 2006 – 2007

Commenced newly created role by approaching VP of Worldwide Sales to initiate a blueprint for the worldwide sales team. Developed and implemented sales tools for company-wide use that became corporate standard, including blueprints, cheat sheets, FAQs and scripts.

Built online Worldwide Kickoff (WWKO) portal supporting global sales product/solution objectives including case studies, customer testimonials and sales plays.

Produced first WWKO sales book, serving as the foundation for all breakout sessions and supported all new products/services, garnering CEO recognition proclaiming it “…totally out of the box…[high] caliber…unbelievable.”

DIRECTOR MARKETING NUASIS [Convergys] 2005 – 2006

Managed Salesforce.com implementation, conducting corporate needs analysis to identify and ensure successful rollout.

Produced a 60% increase in VoIP lead inquiries by driving powerful marketing campaigns and activities from concept to completion, far exceeding expectations.

SENIOR MANAGER, PROGRAM MARKETING HYPERION [Oracle] 2003 – 2005

Drove global message testing and evaluated messaging/positioning alternatives for key segments and directed first series of solution-based offerings, including financial management, program development, contract negotiation and execution.

Achieved a 15% increase in software license revenue while directing the North America marketing demand-generation strategy and overseeing its implementation.

Formal Education

Master of Business Administration, Marketing Management, Santa Clara University Santa Clara, CA

Bachelor of Science, Marketing Major, Economics Minor, San Jose State University San Jose, CA

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