Marketing Microsoft Office

DILLON SONG

**** ********* **. *** ****, NY, ****3 917-***-**** ******@***.***

EDUCATION

New York University, New York, NY, May 2018

Master of Science in Marketing with concentration in Marketing Analytics

Cumulative GPA: 3.766

Wake Forest University, Winston-Salem, North Carolina, May 2016

Bachelor of Science in Economics with minors in Entrepreneurship and Psychology

Cumulative GPA: 3.540

WORK EXPERIENCE

Marketing Associate, Global Diversity Marketing New York, NY, Spring 2017-Present

Manage projects, develop strategic proposals, interface directly with clients, and grow client relationships

Translate marketing research data into actionable insights to support Senior Advisors and CEO

Manage CRM using SendGrid, increasing campaign open rate by 25% and CTR by 18%

Revamp and update company’s website on WordPress, ramping up traffic by 28%

Marketing Analytics Intern, Ready Set Rocket New York, NY, Fall 2017

Collaborated with Chief Strategy Officer on a key project. A/B tested 3 critical hypotheses,

and implemented changes on Optimizely, increasing KPI: sessions by more than 100% and conversion rate by 35%

Proposed and designed email marketing loyalty program that increased response rate by 60%

Assistant Digital Campaign Manager, Global Connections for Women Foundation New York, NY, Fall 2017

Planned, implemented, and managed 2 SEM campaigns, driving website awareness by 12,494 impressions and

website traffic by 525 clicks

Increased SEO organic traffic by 12,000 Unique Visitors through Content Marketing strategy

Founder, Casanova Drink New York, NY, Summer 2017-Present

Commit to all aspects of startup development, including gaining hundreds of customer insights

Built and test Minimum Viable Product to potential customers. Built website from scratch

Cultivate brand and community, USP, product-positioning, competitive advantage, and marketing strategy in general

Talent Acquisition Consultant, Ameritas Insurance New York, NY, Spring 2017

Implemented marketing strategies to facilitate company’s expansion initiative in East Asia market

Independently assessed each application against a variety of factors, including applicants’ potential contribution to company

Market Analyst, Forkom Timing Belts & Tensioners Group Co., LTD, Qingdao, China Summer 2013

Collected and analyzed quantitative data on customer demographics, preferences, needs, and buying habits to identify potential market trend affecting product demand. Created strategic campaigns

Developed data model and regression analysis using STATA, resulting in an uplift of sales by 25%

LEADERSHIP ACTIVITY

Wake Forest Badminton Club, Wake Forest University Winston-Salem, NC

Founder, President& Head Coach Fall 2012-2016

Founded and enlarged the team from 1 to 100+ via digital marketing campaigns, social events, and personal contact.

Developed strong transformational leadership skills by increasing the cohesiveness among first-level and second-level players.

Planned, organized, and led 30+students to participate in IBA matches with Duke University, UNC, and NCSU every year

Demonstrated teamwork skills by communicating tactics to teammates during intercollegiate matches

Acted as Coach for a local high school, taught and trained students badminton on a regular basis

TECHNICAL PROFICIENCIES

Computer: R, STATA, SAS, HTML, CRM, SQL, Microsoft Office Suite, Salesforce, Optimizely, Google Analytics, Google AdWords, WordPress, Mailchimp, SEO, SEM, PPC, Tableau

ADDITIONAL EXPERIENCE AND INTEREST

2008, 2009, 2010 Qingdao Table Tennis Open Men’s Single Champion. 2014 Rochester Institute Technology Badminton Open Men’s Double Champion. 2012, 2013, 2015 and 2016 Wake Forest University Intramural Table Tennis Men’s Single Champion. 2016 Qingdao Badminton Club League Champion member. 2016, 2017, New York Badminton Open Men’s Double Bronze Medalist

8 years Magic Trick experience. 8 years Traditional Chinese Medicine practitioner experience

Contact this candidate