Creative Director

CRAIG T. KELLY 404-***-****

www.crankhouseproductions.com *****@*********************.***

LinkedIn: Craig T Kelly

SUMMARY

Creative Director • Writer • Producer

An engaged and dynamic creator with a proven track record of conceiving attention- grabbing promotions and shows, building departments from scratch and inclusively leading empowered creatives. A passion for comedy, entertainment and sports.

• Write & produce award-winning creative

• Expertly use humor & emotion in storytelling

• Adept at finding the sticky idea that draws viewers in PROFESSIONAL EXPERIENCE

Crankhouse Productions, Atlanta, GA 2013-present

President/Creative Director

Started this strategic & divergent creative agency for writing, directing & producing arresting on-air promotions, integrated marketing spots, sizzle reels, branding platforms, shows and digital activations. Clients include: ID, Comedy Central, Discovery, ESPN, Filmstruck, Food Network, PBS, Pivot, Red Bull TV, Screenvision, Sony, tbs, TNT, TRU, TCM, The Weather Channel.

Crazy Legs Productions, Atlanta, GA 2016-present

Story Producer, Your Worst Nightmare (ID) & Swamp Murders (ID) Write & produce for these hour-long true-crime/horror re-creation series which air on Investigation Discovery. Research cases, pitch stories to network, interview witnesses & law enforcement, conduct on-camera interviews and write & produce actor re-creation shoots.

Weather Channel, Atlanta, GA 2017-2018

Writer, Heroes & Survivors

Wrote multiple episodes of this hour long “caught-on-tape” weather disaster show, which will air on The Weather Channel in 2018.

TBS, Atlanta, GA 2005-2012

Editorial Director/Head Comedy Writer

Led “Very Funny” brand relaunch. Approved scripts for 15+ on-air writer producers. Wrote, directed & produced high-profile, high-concept promo campaigns for TBS shows, sponsored campaigns and web content.

• Won 8 Promax World & North America awards – 6 Gold/2 Bronze

• Executive Prod/Creator of TODAY’S RIFF, Webby-nominated daily clip show. Supervised 12 writers, one editor and production staff.

• Created W.o.R.D. in-house copywriting agency to conceive campaigns for TNT, TBS, TCM & TRU shows. Handled majority of CONAN print. FREELANCE, Los Angeles, CA 2002-2005

Writer/Producer/Director

At large writer, producer & director for high concept, strategic on-air promo campaigns & shows for TBS, Comedy Central, Coca Cola, Sony, Disney, ABC Family & TNT. Craig T Kelly Page Two

TNT, Atlanta, GA 2000-2002

Director of Sports Promotions

Creative-directed on-air promotions & branding for TNT sports franchises, including NBA, PGA, NASCAR, Wimbledon, WUSA, figure skating and Goodwill Games.

• Won CTAM Mark Award, as part of team that rebranded TNT to the game-changing “We Know Drama” brand

• Ran a team of 8 writer/producers. Produced eye-catching spots, raised production values and shaped how TNT Sports on-air voice fits in the We Know Drama brand.

• Allocated $3 Million sports budget, prioritizing needs. Delivered on time and on budget. FREELANCE, New York, NY 1999-2000

Writer/Producer/Director

At large writer, producer & director for targeted on-air promos, websites, radio, television & advertising for various clients.

• Writer/Producer for NEW YORK NOW, a daily talk show that established MetroGuide as local source of entertainment & information in New York City. COMEDY CENTRAL, New York, NY 1994-1999

Editorial Director, 1997-1999

Directed editorial content for on-air promotions & team of 15 writer/producers. Wrote, directed, produced network and show-specific campaigns. Worked with VPs of programming & on-air creative to craft channel brand.

• Launched SOUTH PARK, which premiered to the network’s highest ratings ever.

• Wrote/produced/directed the second season of OFFSIDES WITH DOM IRRERA. Increased ratings from previous season. Established lucrative partnership between Comedy Central & NFL.

• Senior Writer 1995-1997, lead producer for on-air promotions team

• Copywriter 1994-1995, in-house creative for off-air print materials

• Won Promax/BDA Gold Award for “Wired for Life” Contest promo EDUCATION

Bachelor of Arts, English

Bucknell University, Lewisburg, PA

High School

Choate Rosemary Hall, Wallingford, CT

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