Brand Strategist, Business Development, Creative Director

GEORGIA INSTITUTE OF

TECHNOLOGY

****-****

CREATING GREAT BRANDS

EXPERIENCE

Business

Development

DESIGN

STRATEGY

MARKETING

EXPERT CONSULTING

SCALING BUSINESSES FOR GROWTH

EDUCATION

SKILLS

Bachelor of Civil Engineering

(1998, With Honors)

Named “MR. GEORGIA TECH, 1997”

CAREER

Contributing Author, BIM for Building Owners and Developers: Making a Business Case for Using BIM on Projects; John Wiley and Sons Publishing, 2012 PUBLISHINGS

************@*****.*** linkedin.com/trippwhitley 404-***-**** 95% 90% 95% 80% 75%

As founder and Managing Director of Audible Thwap, closed over $750K in new business for rm. Created, launched, or supported over 25 successful brands though business assessments, brand conceptualization and strategy, visual identity development, extension (including websites, collateral, and interior design), and development and execution of robust marketing strategies and growth plans. As a Business Consultant; developed a consulting practice within Frank Gehry’s pioneering technology division; providing leading-edge solutions to the industry's most challenging projects in the U.S., Asia, and Europe. Created service lines and corresponding sales and marketing support systems for numerous Autodesk Channel Partners.

As Program Director, responsible for delivering $8M in regional technology revenue for the largest AEC content management company in the U.S. while supporting national Sales VP’s as a product expert. Integrated & trained our consultative sales methodology rm-wide, concluding with a robust Salesforce® implementation and training program. As Director of Sales, executed a sales & marketing strategy for this leading technology consulting company; developed technology, resourcing, and work ow strategies for client base; and managed an 8+ person sales team: leading to successful acquisition of the company.

Sold over $3.1 Million in Autodesk-related software, training and consulting services as Business Development Manager for the Southeast’s largest Autodesk® Channel Partner.

Project Manager with Kimley-Horn & Associates,

Jordan Engineering, and Accurate Engineering

NOTABLE CLIENTS

www.trippwhitley.com

2013-Present; Audible Thwap, LLC

2012-2014; Ampirix & Gehry Technologies

2009-2012; ARC (US NYSE: ARC; $600M+AR)

2005-2009; RCMS Group, LLC (acquired by ARC)

2002-2005; Imaging Technologies (acquired by ARC)

1998-2002 Civil Engineer (E.I.T.)

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Successfully transitioned an engineering and technical background into 15+ years in account management and sales leadership roles, typically in tandem with technology consulting and project management duties resulting in a proven record of successful project delivery and client growth. Focused on creating and implementing scalable sales processes, including the transformation of transactional- based sales organizations into highly-consultative, solution-based teams.

Created lead generation, sales, and marketing plans for a myriad of businesses, including the development of inside sales divisions and call centers through CRM

(Salesforce®) implementation and training. Integrated and executed ROI-based sales methodologies driven by internal sales teams.

Developed and executed a national sales training plan for a $600 M, NYSE-traded company. The training roll-out expertly identi ed, quali ed, and empowered over 64 sales representatives to sell new AEC technology (BIM), and consisted of seminars, weekly training calls, literature development, pipeline development, technical support, and extensive quali cation exams.

Developed proprietary processes and methodologies for creating unique, winning brands through highly-consultative client discovery and engagement. Managed multiple concurrent client projects and their complex inter-dependencies of cross-functional teams, including creative/graphic design, marketing, web/mobile, architecture, and interior design. Performed business assessments, authored growth plans, and developed go-to-market strategies for numerous companies in the hospitality, retail, educational, and legal industries. Created marketing strategies for over 15 new and existing businesses; produced executable marketing plans leveraging direct, traditional, in-store, and digital channels. Developed a technology roadmap encompassing software and work ow solutions for a $6B nancial services company. Highly experienced in social media, campaign development, email marketing, media planning, and website development. Years of developing and implementing marketing collateral: highly skilled at communicating the technical to the non-technical. Developed winning pitches, RFP processes, sales & lead generation techniques and trained/mentored/coached the sales teams of each organization in my career path.

TRIPP

WHITLEY

AGENCY DIRECTOR

OVERVIEW

As a business leader with a passion for sales and creativity, I believe that customers must recognize that you stand for something. I was so obsessed with this idea that I founded an agency rooted in that principle. With the support of a great team, I’ve helped transform target audiences into loyal customers for over 25 clients and counting. Now in an advisory role with my company, I’m looking to focus what I’ve learned into an executive leadership role with a dynamic agency, and to channel my skills and energy into the growth of a new rm.

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