Alysa

Maldonado

EDUCATION

UW-Milwaukee

Major Communication

Minor Journalism,

Advertising, Media Studies

May 2018

WORK EXPERIENCE

Hoffman York Media Planning & Buying Intern; Jan 2018 - May 2018 Responsible for compiling reach and frequency data, comparing media outlets, & assisting in strategic planning to buy paid advertising for clients. JAMS Department & Media Milwaukee Social Media Manager; Sept 2017 - Dec 2017 Managed the professional Facebook & Twitter sites. Tasks included scheduled posts, content creation, client research, editorial calendar use, & metric assessment. Kohler Co. Marketing Intern; Jun 2017 - Sept 2017

Strategized the 2018 Instagram campaign for KORC to increase sales and brand awareness. Next, I Implemented a 6-month social media calendar, coordinated events, designed a new weekly ad, & frequently used Adobe Photoshop as a tool. ESPN Milwaukee Marketing Intern; Jan 2017 - May 2017 Developed ad campaigns for partners through multimedia platforms & graphic design. Duties included, copy-writing, published on-air content, managed live remotes, & interviewed professional athletes for radio content. UWM Vice Chancellor’s Office Student Assistant; Sept 2016 - May 2018 Coordinate events, communicate to multiple departments at UWM, & participate in marketing research for strategic business development & planning at the university. Rockton Sanctuary Spa Social Media & Events Intern; May 2016 - Sept 2016 Managed the spa’s social media accounts to promote services to a larger audience. Finish Line Inc. Sales Associate; July 2014 - July 2017 Strong customer service, building brand loyalty, & working in a team environment. Mi Voz. Com Social Media Intern; Sept 2015 - Dec 2015 Cohesive graphic design and copy published on the website. The purpose of this newsletter was to effectively deliver content to the specific target audience. SOFTWARE

PROFICIENCY

InDesgin

Canva

Microsoft

Photoshop

CONTACT

815-***-****

ac45o6@r.postjobfree.com

Alysa Maldonado

SKILLS

Advertising

Brand Strategy

Event Coordinating

Marketing

Media Buying

Public Relations

Public Speaking

Social Media

INTERESTS &

HOBBIES

American Marketing

Association Member

Health & Fitness

National Honors

Society Co-President

United Adworkers Member

Volunteer Opportunities

HIGHLIGHTS

Confident

Creative

Effective Communicator

Innovative

Open-Minded

Optimistic

Reliable

Self-Motivated