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Creative digital marketer

Rowan County, North Carolina, United States
April 16, 2018

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Experienced digital marketing design team manager and senior UI designer. Websites, social media graphics, email blasts, digital display ads and mobile app designs that support an integrated customer centric strategy are my specialty. I am passionate about branding and marketing strategy and communications that elevate customer engagement, sales and customer retention.


LEAD DIGITAL DESIGNER ~ January 2014 – April 2018

Food Lion - Salisbury, NC

• Managed all integrated digital marketing projects from start to finish. Projects include web pages, static/animated digital display ads, static/animated social media posts, mobile app designs and email marketing.

• Managed work load of team members and kept communication flowing between stakeholders to keep projects on track.

• Partnered with multiple teams - internal and external - to plan and execute digital marketing campaigns.

• Provided creative and branding insights, review, feedback and approval.

• Defined digital designer job responsibilities/descriptions and hired for open positions or augmented staff as needed.

• Planned and orchestrated team building as well as personal development opportunities.

• Brand ambassador ensuring that all digital deliverables align to the specified brand strategy.

UX/UI DESIGNER & MARKETING CONSULTANT ~ September 2008 – January 2014 Amy Offenberger Graphics & Design Mount Ulla, NC

• Custom designed multi-page websites and blogs; maintain and update websites, blogs, and social media outlets; produce various marketing materials including online and print versions; assist with marketing campaigns in concept and design

• Implemented online marketing strategies using Facebook, Twitter, and Google+

• Applied current search engine optimization (SEO) to websites, blog, and social media

• Offered consulting on web design and marketing/advertising materials. PHOTOGRAPHER (FREELANCE) ~ January 2010 – January 2014 Depictions Photography Mount Ulla, NC

• Blended my knowledge of camera equipment and artistic eye to capture pictures and moments based on the needs or wants of my clients.

• Services included on and off-site photo sessions, processing, editing, and printing OFFICE MANAGER ~ May 1999 – February 2009

Race City Plumbing, Inc. Mooresville, NC

• All bookkeeping activities including accounts payable, invoice generation and tracking, receiving, payroll processing, and monthly account reconciliation.

• Designed and developed marketing campaigns and materials.

• Provided exceptional customer service to clients to ensure customer satisfaction and repeat business.

• Organized logistical scheduling of appointments to support on-time project completion.

• Composed correspondences for employee and client distribution/communication. 704-***-**** c

704-***-**** h

Mount Ulla, NC


Branding and marketing


Team management and


Art direction

HTML5, CSS3, JavaScript,


Adobe Experience Manager,

Adobe Creative Suite


AAS – Computer Technology

Integration, May 2014

Rowan-Cabarrus Community

College, Salisbury, NC

Web Technologies Diploma


Web Designer

Internet Technologies

Content Management

Web Design Tools

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