Marketing Director

LAUREN ST. GEORGE

Atlanta, GA 404-***-**** *******.********@*****.*** www.laurenstgeorge.com

Objective

To apply my extensive professional expertise as a successful entrepreneur; creative director, business development, and branding consultant; to a forward-thinking company focused on the development of innovative solutions that drive brand, product and business growth.

• Creative Director (print, video, digital) • Design Thinking, Creative Problem Solving

• Strategic Marketing and Business Planning • Ideation Workshop Development

• Team Building, Leadership • Product Development

• Corporate Communications • Project Management

• Client Service • Proposals and New Business Pitches

• Copywriting • Brand Strategy

Professional Experience

Marketing & Creative Director, MOSAIC [Design + Build]

Atlanta, GA May 2017 - present

Developed brand and marketing strategy to establish MOSAIC [Design + Build] firm, as the premium home remodeling service in the metro Atlanta area appealing to professionals with $1 million+ homes

Continued evolution of strategy through marketing tracking and metrics across all forms of marketing including social, email and print.

Developed tactical plan to use traditional, experiential and social media communications to build MOSAIC’s presence in the marketplace

Leading the roll-out of brand refresh across all marketing materials including name, logo, web and print

Responsible for breathing life into strategy through the hands on creation of marketing materials utilizing graphic design, copyright and video production skills

Owner, Innovation / Marketing Consultant, Fresh Inc.

Atlanta, GA 2014 – present

Developed and launched a profitable small business specializing in break-through brand strategy, next-product/service development, marketing and business planning for Fortune 500 companies, start-up’s, and entrepreneurs.

Responsible for strategic and day-to-day business operations, including business development, maintaining positive customer relationships, and budget management.

Managed and collaborated with the Fresh, Inc. multi-disciplinary consulting team to bring their best talent to bear on brand/product refocusing, reinvention, refreshment.

Key accomplishments:

oChief Creative Officer, Synapse: Synapse is an early stage startup. It is the first natural, lightly carbonated nootropic beverage in the world. Integral member of the management team tasked with a full launch late November 2017 including marketing, sales and operations. Lead design director for digital, video, print and event design with the hands on creation of all materials

oFacilitator, McDonald’s Canada: facilitated 3-day workshop with a multi-disciplinary McDonald’s team to address challenges and implement solutions to improve the drive-through experience.

oConsultant, Thrive: continuous freelance opportunity helping the research team to ingest and cull consumer insights as the first stage of their innovation process for key clients.

oConsultant, FitSpot App: a consulting project with a fast growth startup, with considerable VC funding, across brand strategy, consumer testing, product/service development and design strategy.

oConsultant, Georgia Pacific: designed content, flow, and materials for GP’s Annual Marketing Conference, subsequently voted as “the most engaging and relevant conference to date”; developed and executed a 2-day workshop to rejuvenate the creativity of GP’s marketing department;

oConsultant, 3M: facilitated company’s front-end innovation process by gathering and analyzing customer insights in the medical industry.

oVideo Producer, Emory University Business School: produce yearly the EWG Conference videos to tell the story of each year’s theme and award winners.

Principal / Senior Creative Director, unitOne LLC.

Atlanta, GA 2006 - 2014

As a full-service creative agency principal oversaw alignment between client briefs and creative execution.

Developed marketing strategies for clients across multiple mediums.

Responsible for project management and creative direction of over 100 projects annually.

Supervised and led concept development and unitOne team ideation sessions for all company projects.

Researched and curated trend content for client enrichment sessions and physical installations.

Held key role in business development and active participant in all client pitches.

As copywriter or copy editor maintained high-quality print, web, and video content across all projects.

Key accomplishments:

oCoca-Cola: Grew Coca-Cola business from 1 to 50 annual design, multi-media, strategy-to-implementation projects in two years; partnered with Coca-Cola Innovation Department to research and mine consumer insights, resulting in over 200 designed products in 3 years. Idea-to-shelf products included: PlantBottle, Coca-Cola Lite, Dasani Drops, and Dasani Plus. Produced over 200 videos and 100 presentations to sell ideas within the organization and to communicate with external global consumers.

oCoca-Cola / MinuteMaid: secured marketing campaign project for “Minute Maid Kids”, in competition with global advertising agencies Ogilvy and BBDO; final campaign products were successfully deployed across 10 countries.

oHershey’s: assisted with translating a large-scale national segmentation study into understandable, consolidated, and actionable data, resulting in scripting and production of 20 videos for Hershey’s marketing and sales training.

oTimemist: provided visual identity company “facelift,” including design of new print campaign; included changes to graphic elements, tone, and visual impact.

oExplore404.com: created full website for video-listing guide for Atlanta businesses, including extensive back-end development; visual identity; marketing materials; and all video content.

Producer & Director, Critical Focus

Atlanta, GA 2002 - 2006

Created and managed successful turnkey video production company specializing in the creation of internal marketing, B2B videos primarily on behalf of Fortune 500 corporate clients.

Administered all aspects of a small business, including business planning, accounting, marketing, office administration, personnel training, and client service.

Key clients: Citi Group, Spanx, National Geographic, Special Olympics, National Kidney Foundation.

Key accomplishments:

oSpanx: shot/edited marketing and promotion videos.

oNational Geographic: shot interviews for a documentary on Fear.

oHGTV: produced two pilots on home décor and renovation for producer to pitch to channel.

Videographer & Editor, Tomorrow Pictures

Atlanta, GA 2000 – 2002

Key member of creative team within video production company, specializing in lifestyle, corporate, and documentary content development. Managed shooting and post-production of diverse client projects.

Education and Skills

M.S. Creativity - Buffalo State College, Buffalo, NY (2015)

* The human science of solving problems using over 60 years of researched methodologies.

B.A. English, Minor Cinema Studies - University of Illinois, Urbana Champagne, IL (2000)

Technical Skills

Design Skills: Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Video Production Skills: Final Cut Pro, Adobe Premiere, Adobe After Effects

Computer: Microsoft Office Wiz

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