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Creative Product Marketing Director

Location:
Atlanta, Georgia, 30326, United States
Posted:
April 16, 2018

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Resume:

Megan M. Brooks ac45kq@r.postjobfree.com 941-***-****

PROFESSIONAL SUMMARY

Results-driven, detailed product marketing and design professional with 12+ years leading and supporting B2B and B2C marketing departments in fact paced technology, financial, retail, start-up and established corporate environments. I have consistently demonstrated effective time management, analytical, written and verbal communication skills to concisely convey marketing pitches, creative strategies, product marketing launches and most of all results in marketing.

EMPLOYMENT HISTORY

Director Product Marketing

Nov. 2014 – Present

Fiserv Alpharetta, Georgia

I manage a team of six and work directly with senior leadership to convey marketing strategies for the Biller Solutions division. I’m responsible for the execution of product marketing initiatives and go-to-market launch plans for the division. I also develop annual budgets and strategies that are used in long range planning (LRP) and annual operations planning (AOP). I’m ultimately responsible for the effective performance of the division marketing department.

Received 652 leads from a six month multi-channel lead generation campaign, increase of 30% over typical campaigns

Increased downloads of collateral by 62%

Reduced marketing budget by 12% - increased leads by 15% year to date

Saved our clients money in mailing and print costs, moved 15% of end users to eBill

Marketing Director

Aug. 2012 – Nov. 2014

Cox Enterprise, AutoTrader- DealerMatch Atlanta, Georgia

I managed a team of ten in this fast paced start-up. I built the marketing department from the ground up. I developed and executed brand and marketing strategies, programs and tactics that developed brand equity and maximized market opportunities that drove the financial goals of the company.

Generated 1,200 leads in three months from a unique multi-channel campaign

Received 126 leads in one month from video testimonial campaign

Increased trade show booth attendance by 37%

Marketing Manager

May 2011 – Aug. 2012

Georgia Power Federal Credit Union Atlanta, Georgia

I worked to orchestrate marketing strategy and tactics that amplified the benefits of Georgia Power Federal Credit Union (GPFCU) to employees of the electrical utilities industries in the southeast. I worked to develop the business and marketing initiatives through brand awareness on the website, through email communication, customer service and social media.

Generated 126 leads in two months from our credit card campaign

Increased product usage by 12%

Increased membership by 23%

Marketing Manager/ Account Executive

Oct. 2010 - May 2011

Brave New Markets, Digital Marketing Owings Mills, Maryland

Marketing manager/ account executive at fast paced digital marketing agency. Responsible for managing the marketing budgets and initiatives of eight B2B and B2C companies that included; home improvement, storage, commercial display, and horticulture.

Generated 845 leads in four months for self-storage company

Increased leads by 49% for remodeling company, year over year

Delivered 329 leads in one month for regional roofing company

Marketing Coordinator/ Brand Outreach

Jan. 2008 – Oct. 2010

Sun Bulb Company, Inc. Arcadia, Florida

Developed and implemented marketing tactics for the #2 wholesaler of orchids and bromeliads in the US. Oversaw and presented annual green and hard line product reviews to national store buyers, such as The Home Depot, Lowe's, Wal-Mart, and Aldi retailers. Developed budgets and managed a team of four.

Developed online sales tools for field representatives, increased sales by 13%

Increased website visits by 126%

Developed relationship with Aldi, increased products ordered by 17%

Director of Project Marketing

May 2005 – Jan. 2008

Lawson Group Architects, Inc. Sarasota, Florida

Oversaw marketing plans and budgets of rapidly growing architecture firm. Designed and prepared presentations outlining proposed buildings, master site plans, and the overall building scope to present and sell to clients (+ $5 MM in successful closed sales).

Developed press releases - picked up by three regional magazines

Increased website visits by 38%

Increased leads by 48% through a multi-channel campaign

EDUCATION

Master of Fine Arts, Advertising 2005

Savannah College of Art and Design Savannah, Georgia

Bachelor of Fine Arts, Graphic Design 2003

Savannah College of Art and Design Savannah, Georgia

COMMUNITY INVOLVEMENT/501C3 ORGANIZATIONS

Open Hand Atlanta- Good Measure Meals

Marketing Strategy (2014-2015)

Junior League of Sarasota & Junior League of Atlanta

ACHIEVEMENTS

Recognized as honorable mention in top 40 under 40

Created page layouts and schemes for award winning publications, brochures and advertisements

Savannah College of Art and Design:

Awarded Academic Excellence Fellowship, graduated Magna Cum Laude (M.F.A)

Awarded Portfolio Scholarship, graduated Magna Cum Laude (B.F.A)



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