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Sales Representative

Dubai, Dubai, United Arab Emirates
April 17, 2018

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Mamerto A. Saracho ll

Regional Business Development Manager – Dubai, UAE

( UAE/Oman/Bharain/Qatar)

( Lambdatech for Medical and Laboratory Equipments LLC )

Present Address: Flat No1203 United Insurance BLDG. Al Nahda United Arab Emirates

Mobile No: +971-*********/971-*********

Driver license No. 1608712/Expiry date: 10/08/2020/ Place of Issue: Dubai

A highly talented, an achiever and accomplished Sales Professional with extensive skills and experience in multiple product areas and a proven record of success.

Career Objective:

Desire a challenging position that will utilize my skills and enhance my knowledge in sales and marketing in a company that rewards performance and achievements.

Career Summary:

More than 15 years of Professional sales and marketing experience in a Pharmaceutical/FMCG and biological vaccines industry, Laboratory Equipment, Instrumentation and Scientific Supplies. Dedication and drive as a hard working individual. Proven ability to increase sales of existing products while successfully launching new lines. Adopt at growing customer base, in both HCP’s and hospital settings. Solid Customer Service.

Core Skills and Strengths: Sales/General with exposure to Marketing, Sales Effectiveness, UAE Pharmaceutical Business Market, Product Launch, Sales Operation, CRM, Hospital/Clinic/Pharmacy Sales Management, Retail Sales, Marketing Management, Market Access, Market Research, Brand Management, Selling Skills, Competitive Analysis, Business Planning, Customer Account Management, Negotiation, Training, Strategic Planning, Presentation skill, Cross-Functional Team Leadership, Interpersonal, analytical and Problem Solution Skills, Self-motivated team player/builder.

Professional Experience:

Lambdatech for Medical and Laboratory Equipments LLC leading distributor of IVF laboratory equipments, instrumentation and scientific supplies ( Media and Consumable ). Represented brands like Vitrolife A/G ( Sweden, Germany,Denmark ), CBS ( France ), Chart ( Biomed ), Eppendorf AG ( Germany ), Labotect ( Germany ), Nikon ( Japan ), Labox Workstation ( Czech Republic ).

Regional Business Development Manager

Lambdatech for Medical and Laboratory Equipments LLC


Dubai,United Arab Emirates

April 2017 – January 2018

Primary Responsibilities:

a)Promoting an Selling of IVF Medical Equipments, Devices, instrumentation and scientific supplies ( disposables and consumables ) in IVF markets in UAE/Oman/Bahrain and Qatar Area for Private and Government Sector for Human Reproduction and Animal Reproduction.

b)Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

c)Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

d)Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

e)Create awareness of products, conduct training and seminars for clients and sales team. Recruiting and training of sales staff. Allocating areas to sales representative.

Selected Accomplishments:

April 2017 - January 2018

Expand market presence in Bahrain/Oman and Qatar.

Increase market sales in UAE/Bahrain/Oman and Qatar.

Awarded in the Tender for IVF project Laboratory in University Hospital Sharjah.

Introduce to the company the use of E-detailing presentation to end users.

Introduce to the company customer segmentation and selling process.

Professional Experience:

Hassan Mukhtar & Brothers is local UAE distributors of toiletries, accessories and cosmetics like Royal Mirage, Denim, Eternal Love, Brut and the Infant Milk Nutrition (Ronalac Brands).

Field Sales Manager

Nutrition Division

( Ronalac Brands )

Dubai, United Arab Emirates

October 2016 – March 2017

Primary Responsibilities:

a)Promoting Ronalac brands to HCP’s (Pediatrician/GP’s / Nurses) in United Arab Emirates (Hospitals and Clinics).

b)Carry out efficient planning for sales activity on territory, including achieving customer contact frequency and reach targets and to be a value added partner of health care professionals.

c)Maintain full and accurate records of all customers including specialties, products used, objections raised, response to previous presentations, best time to see, and specific requirements.

d)Effectively plan use of expenditure budget to maximize return on investment.

e)Contribute positively to the Sales and Marketing team through cooperative relationships and collaborative efforts to achieve team goals. This will include input into budget planning, sales target forecasting and marketing procedures as required. Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives.

Professional Experience:

Danone Baby Nutrition is part of Groupe Danone under the Baby Nutrition Division Infant milk formula brands are marketed as follows ;Milupa Blédina (France), Cow&Gate (United States and United Kingdom) Bebiko, Bebelac, Aptamil (UK, Germany, Middle East) SGM (Asia-Pacific)Dumex (Asia-Pacific).

Bebelac Medical Representative

Danone Nutricia Early Life Nutrition

Dubai, United Arab Emirates

September 2014 – September 2016

Primary Responsibilities:

a)Promoting Bebelac Product portfolio brands ( Base Formula and Special Formula)

to Health Care Professionals ( Pediatricians/General Practitioners/Nurses).

b)Area of Coverage majority in Dubai Deira Area and some in Dubai Jumeirah Area and handling 8 hospitals plus private and medical centers. A total of 134 customer engage in my territory.

c)Persuade and deliver scientific information about the brands to the customer to use company’s products.

d)Analyze weekly sales and call reports set by the company objectives and manage territory and schedule calls efficiently.

e)Provide field experience to new representatives as part of formal corporate training program.

f)Carry out formal presentation of products with training aids available, attend and assist in promotional exhibitions and events.

g)Gathers, analyzes and delivers information from the field to allow the company to develop strategies and tactics tailored to the business.

Selected Accomplishments:

September 2014 - September 2016

Achieved a 2014 collective sales objective of 100 % for Bebelac brand.

Achieved a 2015 collective sales objective of 95 % for Bebelac brand.

Achieved contract renewal for RTF at Welcare Mediclinic Hospital for the year 2016.

Top 11 out of 112 Medical Sales Reps for the 2016 Benchmark Role Play Session for the Middle East Region (Bahrain, KSA, Kuwait, Lebanon, Pakistan, Qatar, and UAE

Top 3 out of 13 Medical Sales reps for the 2016 Benchmark Role Play Session UAE Team.

RTF Medical Representative ( Aptamil & Bebelac )

Nutricia Middle East & Africa

May 2010 – September 2014

Primary Responsibilities:

a)Promoting two Ready to feed (RTF) infant milk formula franchises which are both competing in the market namely; Aptamil1 RTF; Aptamil Premature RTF; Bebelac 1 RTF; Bebelac Premature RTF.

b) Area of coverage is U.A.E. hospitals with a total of 33 hospitals with focus on 4 emirates. In Dubai - 17 hospitals; Abu dhabi - 7 hospitals ; Sharjah – 7 hospitals ; Ajman – 2 hospitals.

c) Achieve specific objective set by the company (yearly sales objective, reporting and activity deadlines)

d)Arrange a documented program of visits to all potential customers and existing customer in the area and assist in making appointments.

e)Establish and foster strong relationships with decision makers like nurses, Pharmacy and Hospital management to encourage the use of company’s RTF products.

Selected Accomplishments:

May 2010 – Septmeber 2014

May – December 2010: Pioneer as the first personnel to handle and successfully function the role as a Ready to Feed (RTF) Infant Milk Formula Medical Representative. The first and the only Job position among the Infant Milk Formula companies in the UAE market. Responsible for organizing and structuring the accounts in the area.

Partially achieved 2011 the collective sales objective for UAE market of 91% against 100% by October 2011.

Achieve 2012 collective sales target of Stage 1 for Aptamil brand (IFFO) of 120% against 100% for the year 2012. Achieved an appraisal rate of category 2 = Above expectation grade.

Achieved a 2013 collective sales objective of 142% for stage 1 for Aptamil brand against 100%.

Sanofi-Pasteur Philippines

The vaccine division of Sanofi-Aventis Group

Makati City Philippines

February 24,2003 – September 30,2008

Sanofi Pasteur is the vaccines division of Sanofi – Aventis Group. It is the largest company in the world devoted entirely to vaccines with headquarters located at Lyon, France. The company offers the broadest range of vaccines in the world, providing protection against 20 bacterial and viral diseases. Which distribute more than 1 billion doses of vaccine each year, making it possible to vaccinate more than 500 million people across the globe.

Vaccine Medical Sales Representative

Sanofi – Pasteur Philippines

Primary Responsibilities:

a)Develop and maintain customer database.

b)Promote the marketing and sales objectives of 13 Sanofi-Pasteur Vaccines to hospitals, clinics and Corporates Accounts for HCP’s in assigned territory.

c)Implementing effective negotiation and selling strategies in the territory.

d)Present sales contracts and develop sales proposal.

e)Reports accurate and factual data of the competitors’ activity.

f)Participate in sales events.

g)Provide an assist on mobilization of customers.

h)Develop and maintain sales and promotional materials.

Selected Accomplishments:

February 2003 –September 2008

February – December 2003 : Exceed the sales annual target of 159.84% against 100% of the budget for the 1st year of my career. Achieved early a

100 % sales target on the 10th month of the year. Ranked no 3. In the National level.

January – December 2004: Exceed sales annual target of 116.5% against 100% of the budget 100% for the year.

January – December 2005: Exceed sales annual target 109.01% against 100% of

the budget of 100% for the year.

January – December 2006: Routinely exceed monthly target for the 1st half product sales of 100 % to 110%.

January – December 2007: Routinely exceed monthly target for the 1st half product sales of 103% to 109%.


2005 Medical Sales Representative Year End Achiever

2004 Medical Sales Representative Year End Achiever

2003 Medical Sales Representative Year End Achiever

Seminars Attended:

Advance Presentation Skills – Group Selling (2016)

Competitive Selling Process ( 2015 )

Advance Ask For Business (2015)

Public Speaking Seminar (2013)

Advance Presentation Skills (2012)

Ask for Business (2010)

Practical Negotiation in The Sales Dialogue (2006)

Pharmaco-vigilance Training (2006)

Assertive Communication Training (2005)

Physician Partnership Program (2003)

Education :

Doctor of Optometry

Centro Escolar University

Personal Profile:

Birth date : October 3, 1978

Age : 39

Religion : Christian

Marital Status : Single

Visa Status : Employment Visa/Transferable

Availability/Notice: Immediate

Professional Membership:

Optometrist Association of the Philippines

Medical Representative Association of the Philippine

Contact this candidate