JOLYNN OBLAK

845-***-**** ac44s2@r.postjobfree.com Pearl River, NY 10965 www.linkedin.com/in/jolynnoblak

Innovative, energetic business professional adept at building brand strategy with over 10 years’ experience leveraging traditional, digital and direct-to-consumer marketing strategies in healthcare, non-profit and insurance industries. Zeros in on customer needs, product requirements, and market gaps, and creates the roadmap to address issues. Develops differentiated brand/product management solutions and marketing initiatives, as well as processes, tools, and analytics to create marketing strategies that build long-term business value. Leverages technology solutions to streamline/improve processes and boost productivity. Collaborative leader and polished communicator; mentors peers and navigates comfortably across all organizational levels and functional areas, as well as with external customers and partners.

AREAS OF EXPERTISE

Positioning

Vendor Management

Process Improvement

Product Management

Brand Management

Beta Testing /Product Design

Social Media Marketing

Digital Marketing/ Media

Business Development

Event Management

Project Management

Sales Tools

Medical Devices

Product Launch

Strategic Planning

PROFESSIONAL EXPERIENCE

CONSUMER & BRAND MARKETING MANAGER Radiancy Inc. Orangeburg, NY 2015–5/2017

Reporting to CEO, developed strategic plans for North America consumer health market for dermatological & aesthetic consumer health brands. Directed product packaging and marketing materials development. Research market trends, identify potential business development opportunities & manage new product design & development cycle. Develop brand messaging and sales planning through retail, e-commerce, direct-response and social media channels.

Supervised one Associate Marketing Manager

Led 2016 brand re-launch in Canada with leading direct-response TV retailer, TSC

Exceeded sales goal by 35%; expanded customer base by 20%, paving the way for a new contract worth $4.7M in 2017

Generated $17M gross sales in US with leading direct response TV media retailer, HSN

Developed product training “how ‘to” videos and user manuals addressing key customer pain paints in product utilization

Refined and strengthened global marketing project management process. Reduced development timeframes; eliminated redundant tasks, resulting in $10K monthly savings

Project managed creative and multimedia projects and contracted designers to develop retail, DRTV and mail order packaging and marketing material. Managed creative process, development and production [completed 75+ projects]

Managed social media presence for DRTV channel products. Implemented email and social media promotional offers, re-invigorating Facebook and Instagram brand accounts

REGIONAL MARKETING MANAGER Laerdal Medical Wappingers Falls, NY 2010-2014

Oversaw tactical marketing strategies for hospital and nursing school markets in North America. Managed product launches and go-to-market planning, market strategy, research, beta testing, planning & inventory management for 350+ sku’s. Created content for clinical marketing materials and sales training on brand messaging and value proposition. Planned trade shows, print and digital advertising, social media, and promotional campaigns. Managed strategic partnership needs with the National Patient Safety Foundation (NPSF), Limbs & Things, and American Academy of Pediatrics (AAP).

Received Outstanding Achievement Award in 2012 for leading Americas product launch of new obstetric training products. Exceeded strategic sales goals by 22% in first year

Earned multiple commendations for partnering with field sales in creating product-related marketing collateral around Obstetrics

Developed training curriculum for 200+ sales reps. Obstetric sales session voted # 1 training session. Training curriculum rolled out to global sales and training teams

Asked to senior management to lead implementation of IBM marketing enterprise project management software. Built infrastructure around Americas dashboard and KPI and created staff training materials

Successfully managed speaker acquisition and agenda development for National Simulation User Network conference which ran 4x/year over two years

Drove 30% increase in sales from previous 6 months by launching Buy one Gift one Campaign on behalf of Laerdal Global Health Initiative

Product Manager: Services and Software Laerdal Medical Wappingers Falls, NY 2008-2010

Responsible for strategic & tactical marketing of educational services & software product line in North America which included brand & budget management, market research& analysis, pricing, sales training, collateral development, trade shows, print & digital/social media campaigns, advertising & PR. Managed product lifecycle via Agile CRM and formulated strategies to address regulatory issues. Worked with authors, vendors, product specialists, engineering, operations/ supply chain and manufacturing to plan/execute new product development initiatives & product launch plans.

Generated 200% year-over-year revenue over the course of two years for product portfolio, which included software, educational services and technical service

Increased software sales in North and Latin American markets by $1.5M (28%) from 2008 to 2010 by launched 12 products under aggressive timelines

Conceived and developed company’s 1st comprehensive sales demo kit; saving more than $180K per year in demo kit costs. Kit was voted # 1 Top Sales Tool by field sales force

Assigned to lead development, commercialization and market roll-out of new medical education curriculum and software geared toward rapid response training and sepsis management from partners, SimSuites™ and SimMedical

Designed market specific promotional campaigns, marketing tools including Sales Sheets, Technical memos, nursing and Medical journal advertisements, Newsletters, Flyers and Brochures

Developed creative briefs defining trade show event presence, messaging and sales activities at 30+ event/yr

Provided product expertise and sales support leading to major $650K contract with Veteran's Administration Hospital market, and potential for growth to a multimillion-dollar revenue stream

ADDITIONAL WORK HISTORY

Marketing Manager, Emeriti Health New Windsor, NY, (2005 – 2008)

Marketing Field Rep, Hudson Health Plan Tarrytown, NY (2005)

EDUCATION

M.A. Community Psychology Russell Sage College, Albany, NY

B.A. Sociology Ithaca College, Ithaca, NY

CERTIFICATIONS

Direct Marketing - Direct Marketing Association (2010)

Inbound Marketing – Hubspot (2016)

TECH SKILLS

Agile PLM, Salesforce, Siebel CRM, Asana, Evernote, Dropbox, Aweber, Cvent, Survey Monkey, MailChimp, Wordpress, Wix Livestream, YouTube, Canva, Skype, Go-to-Meeting, Camtasia Studio, Priority ERP, Microsoft Office Suite, MSProject, Creative Suite, Slack

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