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Manager Marketing

Cheshire, Connecticut, United States
April 13, 2018

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Folashade Victoria Orimogunje

*** ***** **** • Cheshire, CT 06410 • 475-***-****


Energetic, dedicated marketing professional with strong interpersonal skills. Marketing communications background. Proven ability to work effectively with people of various ages, cultural backgrounds, and soc io-economic statuses. Long-time interest in Strategic Brand Plan and Account Management. Well-developed analytical skills.

Education And Training

University of Bridgeport Bridgeport, Connecticut

MS Analytics and Systems

Graduation Date: Dec 2018

GPA: 3.7

Lagos State University, Lagos, Nigeria

Bachelor of Arts in Philosophy

Graduation Date: February 2000

GPA: 3.52

Employment Experience

Student Research Worker September 2017 till date

UNIVERSITY OF BRIDGEPORT Bridgeport, Connecticut

Interfacing with vendors and project stakeholders

Downloading, Compiling and ordering of mailing list

Data mining, cleaning and analysis

Deployment of online survey instrument

Product Manager December 2013- January 2017

CHI LIMITED Lagos, Nigeria

Served in progressively responsible marketing communication and product marketing positions of fast moving snacks and dairy products.

Coordinated point-of-sales marketing activities, managed allocation budgets, and interfaced with support functions to execute media relations, internet activities.

Developed strategies and communication plans based on brand objectives and customer needs


Responsible for circa $ 500 thousand and $1 million marketing budgets.

Generated 20% increase in product revenue through shift in marketing efforts.

Successfully managed strategic and tactical product pre-launch and launch platform initiatives

Brand Manager May 2012- November 2013

POLO LUXURY LTD Lagos, Nigeria

Developed strategic brand plans, brand positioning, media plans, PR plans and messaging for clients.

Provided strategies and tactics through print, digital, and relationship marketing.

Organize special events such as press conferences, exhibitions, tours and sponsor ships.

Key Accomplishments:

Managed and developed marketing activities for key stake holders within reasonable budget.

Brand Manager July 2008- April 2012


Led, mentored, and developed account management and creative marketing staff.

Developed strategic hospitality brand plans for Micom Golf Resorts clients, including print, digital and relationship marketing.

Developed strategic brand plans for Virgin Nigeria clients, including print, digital and relationship marketing.

Key Accomplishments:

Served as agency representative for client meetings and as agency expert on client brands, strategies, and tactical execution.

Led team that contributed at least 20% to company billing year on year

Senior Account Executive December 2005- June 2008

HQSC Ltd Lagos, Nigeria

Worked with product marketing, regulatory and medical affairs, sales training, reimbursement, pricing, market research, and field management to create and implement marketing strategies, programs, and print and digital sales tools that effectively produced results.

Crafted communication strategies and tactics designed to engage target audiences.

Used analytics, market research, and brand history to provide insight-driven perspective on marketing strategy and tactical campaign.

Key Accomplishments:

Developed and managed communication strategies for the Wadof Consulting a software company.

Executed umbrella branding and sub branding for Wadof Consulting.

Interacted with senior-level clients, reinforcing agency's knowledge and expertise in categories.

Office Manager January 2003- November 2005


Front desk position at a financial facilities organization.

High-volume, fast-paced customer service position. Received, routed and responded to incoming calls, assisted walk-in customers, processed payments and recorded accounts payable

Technical Skills

Proficient on PC Windows and Macintosh OS platforms with Microsoft Office (Word, PowerPoint, Excel, Access, Project and Outlook).

Some intermediate experience using VBA, R, SQL, Quikview, Tableau and SAS.

Student Member, Project Management Institute

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