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Content Director, Marketing Director, Production Director

Atlanta, Georgia, United States
April 13, 2018

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Kim Benjamin

Roswell, GA *****


Executive Summary

Senior-level digital marketing professional experienced in web and video production, client relations, account management, content strategy, program management, cross-functional team leadership and more. Versatile and driven leader who consistently earns positive feedback from clients, supervisors, peers and employees. Experienced with interactive agencies and Fortune 500 companies.

Professional Experience

Associate Director – eCommerce Site Optimization & Communications

AT&T – Atlanta, GA May 2014 to January 2018

Hire and coach diverse teams to work on (B2C). Optimize the digital customer experience for desktop and mobile.

●Execute web production initiatives at a tactical level, working with internal clients and cross-functional teams.

●Strategize with key stakeholders to improve customer satisfaction.

●Review data (Google Analytics) and formulate insights to drive change and meet/exceed KPIs.

●Manage Communications team/materials produced for Senior Leadership.

●Ranked in top quartile as AT&T Extraordinary Leader, with best attributes: Builds High Performing Teams, Displays High Integrity, Builds Trusted Relationships.

Lead Manager – eCommerce Site Optimization July 2012 to May 2014

AT&T – Atlanta, GA

Lead a team of Content professionals focused on AT&T Home Solutions products.

●Manage relationships with internal clients and vendors.

●Assign work to direct report teams and large cross-functional project teams.

●Optimize content placement, layout, design and site navigation.

●Hold brainstorming and strategy sessions.

●Travel to industry conferences and share key learnings.

Senior Manager – eCommerce Content January 2009 to July 2012

AT&T – Atlanta, GA

Contracted to manage a short-term content migration project and soon hired as permanent FTE.

●Work with internal clients to deliver required copy/creative for web initiatives.

●Consolidate/Migrate content to new CMS, trim website content by 80%, improve site navigation and search experience, reduce customer calls for cost savings.

●Create digital content for Product Marketing, Search Engine Marketing, Email Marketing and Social Media.

SEO Copywriter (Contract)

Primedia - Norcross, GA August 2008 to November 2008

Assigned to Consumer Source Interactive as writer for (B2C).

●Write blog posts using best key words to drive traffic/conversions.

●Use Google Analytics to measure success and create strategies.

Web Campaign Marketing Manager

aQuantive - Roswell, GA July 2006 to April 2008

Assigned to (B2B) lead generation website.

●Account Manager for 200 clients/franchisors.

●Create marketing content in CMS, write press releases and provide SEO expertise.

●Launch and optimize marketing campaigns, analyze performance and suggest upgrades.

Video Project Manager (Contract)

TVS Communications Solutions – Troy, MI October 2002 to June 2006

Assigned to Chrysler account (Ross Roy agency) to provide leadership for internal video production.

●Manage client relationships, budgets and project timelines.

●Write and produce automotive corporate videos.

●Direct video crew in studio/field productions and edit sessions.

●Supervise production assistants.

Web Content Specialist

J. Walter Thompson – Royal Oak, MI April 2001 to October 2002

Assigned to Ford Dealer website (B2B) for Coolfire Interactive agency.

●Manage cross-functional web production teams working on content/projects for Ford Dealer Network.

●Develop content, HTML code and images for automotive website pages.

●Key client services manager for Ford clients.

Event Facilitator

Sylvan Learning – Southfield, MI May 1999 to April 2001

Assigned to Caliber Learning Network as client relations specialist for video conferencing events.

●Help clients prepare and run live distance-learning events, provide onsite technical support.

●Produce digital webcast materials.

●Travel to North American and Canadian locations to manage events.


Michigan State University – East Lansing, MI

Bachelors of Arts – Communications/Telecommunications

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