EDGARD NEGRON 770-***-**** ac44pe@r.postjobfree.com www.linkedin.com/in/edgardnegron

Senior Digital Marketing Executive with more than sixteen years of digital marketing, marketing communications, product marketing, online/offline media, lead generation, business development, ecommerce and brand strategy experience. Track record of managing within budget and exceeding sales growth projections. Creating, executing and analyzing integrated B2C and B2B marketing programs. Extensive digital marketing experience including social media, email marketing and marketing automation. Extensive technical ability including leading development teams and working knowledge of HTML, CSS, PHP, Javascript, Angular, Laravel, & Cake. Leading marketing teams with strategic thinking and efficient execution of revenue generating initiatives.

SKILLS THAT DRIVE BRAND AWARENESS, LEAD GENERATION, REVENUE AND PROFITABILITY

• Digital Marketing

• Marketing & Internal Communications

• Email Marketing

• Brand Strategy

• Project Management

• Ecommerce B2B & B2C

• CRM (Salesforce & Dynamics)

• Marketing Automation (Pardot,

Marketo, & Act-On)

• Loyalty Programs

• Revenue Growth

• Public Relations

• Product Development & Marketing

• Creative Direction

• Organizational Effectiveness

• Adobe Creative Cloud

• SEM, SEO and Programmatic

• Omni-Channel Marketing

• Marketing Research

• Social Media

• Lead Generation & Client Acquisition

• Business Development

• Event Marketing

• Negotiation

• Saas, app and web development

• HTML, CSS, PHP, Javascript

• Consumer Experience Strategy

EXPERIENCE DRIVING RESULTS

SENIOR DIRECTOR OF SALES & MARKETING @ H&W August 2017 - Present Leading all sales & marketing efforts including, but not limited to, business development, brand awareness, new product development, digital and direct marketing.

• Implemented Dynamics CRM and integration of CRM with marketing automation system, Act-On.

• Led the complete rebranding of H&W and created, wrote and designed H&W’s brand standards.

• Oversaw and managed the design and development of hwprinting.com. Including architecture, design, UI/UX, SEO and content.

• P&L responsibility for 4 of the 8 main services offered by H&W.

• Manage team of developers and marketers in implementing ecommerce solutions for customers. VP of DIGITAL MARKETING @ NEWPOINT MEDIA April 2015 - August 2017 Responsible for leading all digital marketing efforts including media, paid search, display, social, web & product development and revenue generating opportunities for multiple brands. Managed marketing and product development for all NewPoint Media brands (Homes & Land, The Real Estate Book, New Home Guide, Senior Living Choices). Created, hired and managed a team of designers, developers and marketers responsible for marketing communications and public relations, email marketing, social media, SEM, SEO, new product development, brand awareness, creative and development.

• Led a marketing team that supported over 300 franchisees and independent distributors across the U.S. Canada and Puerto Rico.

• Led the marketing and development teams that formed part of the M&A team that acquired NewHomeGuide.com.

• Led the marketing and development teams tasked with rebuilding all digital assets of New Home Guide.

• Led the rebranding, UI/UX, mobile strategy and web development of NewHomeGuide.com.

• Concepted and led a team of developers to create a SMS mobile subscription platform for all brands.

• Created the go-to-market strategy by brand, pricing, revenue projections, branding and market positioning.

• Responsible for P&L of all digital products.

VP of CLIENT SERVICES & STRATEGY @ SRG September 2007 - April 2015 Responsible for all corporate business development, account management, client marketing, branding and product development strategy. Advised clients and formulated marketing and digital goals that our agency would deliver on. Strategy and management included branding, marketing and sales strategy, digital asset creation and development, email marketing, app creation, social media, SEM and other paid marketing opportunities through video, programmatic, and more. Started as the Director of Operations and was promoted to VP within 3 years of my start date.

• Led a team of designers and developers that worked on web development, collateral creation, branding, enterprise level development and app creation as well as social media, SEM with budgets ranging from half a million to 10 million a year.

• Provided general marketing and go-to-market strategy. Responsible for P&L.

• Managed clients in entertainment, consumer packaged goods, retail, B2B, B2C, legal, real estate, Saas, non-profits, ecommerce etc.

• Created a Hispanic Market division within SRG to service clients looking to attract Hispanic buyers/consumers. Responsibilities included, content & market strategy, branding, social media, direct mail, email marketing and more. MARKETING MANAGER @ Exotic Truck and Auto Gear (CONTRACT) May 2007 - September 2007 Was brought onboard to establish a new marketing department and create the overall marketing and sales strategy. Led a complete rebrand and full website design and development.

• Prior to my arrival, they generated 10 million in revenue through their Ebay store only. With their new site and marketing strategy, they started generating another 3 million in revenue from their site. MANAGER, WEB CONTENT @ Rewards Network February 2004 - May 2007 Led content strategy team that focused on B2C and B2B content to increase growth in organic SEO.

• Led content strategy for all loyalty brands including American Airlines AAdvantage Dining Program, Skymiles Dining Program, Upromise Dining Program and Northwest Airlines Dining for Miles.

• Managed and led a team of content writers responsible for all 27 co-branded websites. SALES MARKETING MANAGER @ Americas Generators December 2001 - February 2004 Created and led the marketing team responsible for all online and offline marketing efforts. Led the marketing efforts to establish a franchise model.

• Consistently maintained GoPower.com ranking #1 for many top short and long tail keywords and phrases.

• Responsible for lead acquisition from top of the funnel all the way through full conversion and loyalty tracking. PROJECT MARKETING MANAGER @ Royal Caribbean March 2000 - November 2001 Responsible for managing all digital marketing projects for RoyalCaribbean.com. Responsible for brand consistency on RCL.com and all other partner sites.

• Led a major digital project that developed the ability to book shore excursions online through RCL.com.

• Produced cost savings of 5 Million Dollars a year by automating the shore excursion booking process. WEB MARKETING SPECIALIST @ Salud.com February 1999 - March 2000 Managed all content marketing and partner content relationships. LICENSING COORDINATOR @ American Bankers now Assurant Group December 1996 - February 1999 Responsible for overseeing and processing all Life and Property insurance licenses. EDUCATION AND CERTIFICATIONS

FLORIDA INTERNATIONAL UNIVERSITY @ Miami, FL

Bachelors of Business Administration & Marketing

• Google Adwords & Analytics Certified

• Lean Green Belt

• Six Sigma Green Belt

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