Paul R. Francis
***** ******* **. ***** *****, MI, 48082 ******@*****.*** 586-***-****
Professional Summary and Achievements
Innovative, passionate sales professional with 20 years of experience as a quota sales person with the skills to drive business growth, capitalize on new revenue potential and manage all aspects of the sales process. Accomplishments:
● Expanded Sashco Amish customer base, overcoming business cultural differences, increasing sales to Amish customers by 327%.
● Set up distribution to 25 independent grocery stores in Metro Detroit
● Called on the Meijer, 235 Regional Supercenter chain and achieved placement in all stores.
● Developed sole supplier agreements with eight log home manufacturers.
● Opened four new stocking wholesale distributors for an estimated $3,500,000 increase in sales volume.
● Negotiated a two-year contract valued at $2,500,000 annually, with the Builder Buying Group in Grand Rapids MI for 100% of their vinyl siding businesses
● Sold the Compuware headquarters the largest commercial project in Detroit in the last 20 years, on using American Standard
● Represented Sashco at the National Association of Homebuilders (NAHB) System Built Council functions and a member of NAHB Log Home Energy Code Committee. Experience
Big Bob’s Firewood
Vice President of Sales and Marketing 2015- Current Invented a new product and saw it through the following stages: conception, prototype, patent, production, and placement. Developed the b rand strategy and all marketing material including packaging, website, and brochures while having full P&L responsibility for the company. Accomplishments:
● Personally called on the Meijer, 235 Regional Supercenter chain and achieved placement in all stores.
● Personally set up distribution to 25 independent grocery stores in Metro Detroit.
● Worked with independent representatives to achieve placement on the following website. Homedepot.com Hayneddel.com and Wayfar.com
● Grew sales from $0 to $500,000 + annually
Sashco Inc. (Premium Building Products)
Regional Account Manager 2007 to 2016
Covered a territory spanning the Midwest, Northeast and ON Canada. Grew sales to $3.1 million dollars annually. Opened new retail distribution n ew log home manufactures and introduced new products into existing distributors. I worked to influence architects, designers, engineering firms and new log and wood homebuilders to spec Sashco products.
Accomplishments:
● Expanded Amish customer base, overcoming business cultural differences, increasing sales to Amish customers by 327%.
● Developed sole supplier agreements with eight log home manufacturers.
● Sold premium product plan-o-gram programs to Johnson Warehouse hardware and paint stores resulting in a 54% increase in sales.
● Placed four new SKU’s into one of the largest COOP’s in the Midwest, United Hardware.
● Opened up Wilmar Supply and successfully placed 28 new SKU’s. Trained Wilmar Supply’s outside and inside sales force how to sell a premium brand.
● Led technical training classes for log homebuilders and contractors. Elk Building Products (Premium Roofing Products)
Senior District Sales Manager 2004 to 2006
Grew sales to $11 million dollars in annual revenues covering a territory that included Michigan, Northern Ohio and Windsor Ontario. Opened new wholesale distribution, placed new products in existing distributors, generated new business with homebuilders and home improvement dealers. Other responsibilities included educating the sales staff of wholesale distributor’s how to maximize their revenues through Elk Building Products. Trained home improvement dealers how to sell Elk Building Products to end consumers. Accomplishments:
● Executed partnership plans for distributors in my territory resulting in a 36% increase in sales, while the overall market for shingles in the territory decreased by 7%.
● Signed up 16 home improvement dealers to Elk Building Products dealer program. Crane Performance Siding (Premium Siding)
Regional Sales Manager 2002 to 2004
Territory coverage included Michigan, Northern Indiana, Northern Ohio and Windsor Ontario. My main responsibilities included opening new wholesale distribution, placing new product in existing distributors and generating new business with builders and home improvement dealers. Other responsibilities included educating the sales staff of wholesale distributor’s to maximize their revenues through the sale of Crane Performance Siding products. Led sales training seminars for home improvement dealers on how to sell Crane Siding to end consumers.
Accomplishments:
● Opened four new stocking wholesale distributors for an estimated $3,500,000 increase in sales volume.
● Negotiated a two-year contract valued at $2,500,000 annually, with the Builder Buying Group in Grand Rapid’s MI for 100% of their vinyl siding businesses.
● Successfully presented to numerous builders, architects and condominium boards to persuade the use of Crane Board Solid Core Siding in covenant-restricted communities.
● Signed up 15 home improvement dealers to a variety of Crane’s Performance Siding dealer programs. American Standard (Plumbing Supplies)
District Sales Manager 2000 to 2002
Covered a $4.5 million dollar sales territory with in Michigan. My main responsibilities include account maintenance and generating new business for American Standard products with wholesaler’s, builder’s and architectural firms. Educated the outside sales staff of wholesale distributors on how to maximize their revenues through American Standard products. Directly called on builders and architectural firms to sell them on the benefits of American Standard products to pull sales through the channel. Accomplishments :
● Sold the Compuware headquarters the largest commercial project in Detroit in the last 20 years, on using American Standard.
● Sold 10 residential builders on using American Standard.
● Presented to numerous Architects and Inspector to help pull American Standard through the sales channel.
● Signed up three new American-Standard Dealers to buy from local distribution.
● Placed a new faucet line in two wholesalers.
Bosch (Power Tools)
Territory Manager 1997 to 2000
Covered a $4 million dollar sales territory in Michigan. My responsibilities included calling on Quality Stores, Home Depot and Lowes stores.
Accomplishments:
● Number one in sales growth for the Midwest Region in 1999 and number nine in sales growth nationally in 1998.
● Placed two new Bosch products in Home Depot.
● Increased Home Depot same store sales 27.4% 1998 and 35% in 1999. Increased Quality Stores same store sales by 289.4% in 1999.
● 1998 national “Out of Box” winner for Lowes toy maker promotions. Education:
Western Michigan University, Haworth College of Business Bachelor of Business Administration
Major: Marketing
Minor: Economics, General Business