corporate marketing, communications, market and product management

RICHARD L. HORVITZ

*** ***** ****., ********, ** 60202 847-***-****

****.*.*******@*****.*** LinkedIn: linkedin.com/in/rich-horvitz/

CAREER OVERVIEW

Effective, dynamic and results-oriented marketing professional with a track record for helping companies increase their market penetration and improve the effectiveness of their communications to all audiences. Consistently earned increased responsibility in leadership roles in product marketing, market development and support functions, even during tenuous organizational transition periods. Experience includes a high degree of involvement with customers and sales forces, marketing program implementation, collateral development, international cross-functional team leadership and acquisition integration. Excels at engaging teams, organizing projects, impacting results and driving a superior outcome.

EXPERIENCE

01/2011 – 05/2017

RR Donnelley (RRD)

RRD is a Fortune 300 global, integrated communications provider enabling organizations to create, manage, deliver and optimize their multichannel marketing and business communications.

Marketing Manager

Led the Marketing support functions for Sales, Corporate departments and Business Units, as well as integration efforts for acquisitions.

Led content marketing for the RRD Intranet

Developed a Sales Prospecting direct mail program with a 6% response rate leading to more than $200M of new business during the 4-month test period

Developed the Marketing Tools sales resource database, published over 60 case studies, edited over 200 case studies and administered the online case study database.

Managed the “Learn & Earn” sales training program by developing content calendar, booking presenters and conducting 20 events annually each attended by over 350 sales reps.

Created and managed the “Target Account Profile Report” program leveraging offshore researchers with over 350 research reports generated per year for sales representatives.

Curated and distributed the “Weekly Collator” blog summarizing news in the Magazine/Catalog/Book markets. Audience consisted of over 200 internal readers and achieved a consistent 80% open rate.

Managed the marketing integration activities for the Esselte, Consolidated Graphics and Courier acquisitions allowing a smooth transition for reps and customers with accretive financial results for the company.

Managed the intranet spinoff activities for LSC Communications and Donnelley Financial that involved over 250 contacts representing every department in the 3 companies.

Active member of the Inclusion Council

12/1999 – 01/2011

RR.Donnelley/Moore-Wallace/ Wallace

Wallace offered printed products and print management services and was acquired in 2003 by Moore, a direct competitor. In 2004 Moore-Wallace was acquired by RRD.

Industry Manager

Responsible for the development of marketing message and collateral material including external internet sites and email campaigns for Consumer Goods, Industrial and Pharmaceutical manufacturing, as well as for the College & University and Public-Sector segments.

Invented customizable print-on-demand collateral allowing reps to showcase appropriate solutions for that prospect and their industry segment

Instrumental in the management of the company’s customer experience regional tradeshows which yielded millions of dollars in sales to both new and existing customers. Introduced RFID and bar code technology into the show for various applications. The program included over 30 shows in a 4-year lifecycle.

Developed a direct mail program promoting awareness of our EAS security label offering yielding several new accounts including one worth over $1MM per year

Launched the “Tuff for Life” brand of industrial labels significantly increasing awareness within the salesforce and external market

01/1997 – 12/1999

Standard Register

Standard Register (acquired by Taylor Communications) was a 100+ year old document management and business communication services provider.

Manager, Pressure Sensitive Label Marketing

Led all aspects of external marketing, as well as internal training of the salesforce.

Responsible for the integration of UARCO and Standard Register Label marketing programs

Developed the strategic Label marketing plan in concert with Label Technical Support, Engineering, Purchasing and Corporate Communications departments

Remotely managed a 3-person team for external marketing functions and internal training

07/1979 – 01/1997

UARCO

UARCO (acquired by Standard Register in 1997) was the third-largest printer of business forms and pressure sensitive labels in North America

Group Manager – Pressure Sensitive Labels & Automatic Identification Systems- 1995-1997

Managed the team providing marketing, new product development, technical services and product training for both PS Labels & Auto ID Systems.

Implemented the Auto ID Systems business plan including hiring 12+ field specialists and internal hardware and software analysts. First year results were over $1MM in hardware, software, supplies and service agreements, leading to over $3MM in new label business. Liaison with equipment vendors such as Intermec, Printronix and Zebra Technologies

Managed the Label Core Materials Committee comprised of Marketing, Purchasing, Engineering, Technical Service and Production

Product Manager – Pressure Sensitive Labels - 1994-1995

Responsible for promotions, tradeshows, market & product segmentation, target pricing, plant rationalization and literature development.

Introduced several new products leading to 5% increase in overall PS sales

Implemented the Industrial Label business plan including responsibility for 12+ field sales and support personnel. First year results were $1.5MM in new screen label business and several multiyear contracts

Marking Systems Coordinator- 1990-1994

Responsible for Label technical support for the sales reps in the Central and Western U.S., as well as training and coordinating the sales activities of 38+ Marking Systems Field Label Specialists.

Developed the sales goal and compensation plans for the Field Specialists

Created and published an internal Marking Systems Reference Manual, vertical market selling matrices, external literature and created demonstration samples

Worked with material suppliers, Engineering, Purchasing, Pricing and Technical Support in developing new products and product line extensions

Regional Marking Systems Consultant- 1979-1990

Responsible for Label technical sales support for 60+ sales reps in 8 sales offices from Northwest Indiana to Southeast Wisconsin.

Developed a new representative training program that was adopted by Corporate

Involved in all aspects of account strategy development

Exceeded increasing quota requirements each year with multiple “President’s Club” trips earned. Two-time Marking System of the Year winner.

EDUCATION

Northern Illinois University- Masters of Business Administration - 1979

University of Illinois- Bachelors of Science- Marketing – 1978

ADDITIONAL SKILLS

Technically proficient including: Microsoft Suite: (Excel, Word, Outlook, PowerPoint); Google Suite: (Docs, Drive, Forms, Gmail, Sheets and Sites); Camtasia Studio 8; TypePad; BusinessMap; Lotus Notes; KeySurvey

Contact this candidate