Marketing and Events Manager

Lori A. Smith

Laguna Beach CA. ***** 949-***-****

********@*****.***

Executive Summary

Strategic business and marketing professional with 16 years of experience developing and managing high impact corporate events and marketing programs. Successful history of customizing client experiences and achieving the highest levels of satisfaction resulting in recurring business. Strong ability to develop comprehensive programs to foster education and drive business development. Exceptional interpersonal and human relations skills enabling effective collaboration with all organizational levels and personality types. Proven track record of organizing, prioritizing and delivering multiple concurrent initiatives. Innovative thinker continually seeking new ideas and approaches to further optimize results.

Areas of Expertise

■ Conference and Event Development

■ Network and Relationship Building

■ Contract Negotiation

■ Budget Management

■ Communications and Public Relations

■ Educational Seminars

■ Creative Proposal Writing

■ Cost Management

■ Strategic Marketing /Implementation

■ Client Relationship Development

Professional Experience

FLUOR Corporation - Aliso Viejo, CA Marketing Manager – 2007 – 2017

Executed over 300+ trade shows, thought leadership seminars, executive workshops and client events both internationally and domestically. Established and expanded exhibition programs across 5 continents engaging over 700,000 clients and partners.

• Planned and managed all aspects of exhibitions, seminars and corporate events including contract negotiation, booth design, live on site demonstrations and staffing

• Developed regional marketing strategies collaborating with high level technology experts and executive management which increased market share

• Organized multi-day workshops, seminars and training sessions

• Managed marketing budget in multiple currencies consistently within targets

• Designed and deployed thought leadership campaign strategy

• Created compelling and persuasive marketing communications and advertising campaigns

• Worked as a team leader in the launch of a new global business group

CONTINUED …

Senior Marketing Specialist 2004 – 2007

Developed regional marketing plans that resulted in a 65% increase in project wins over 18 months. Created effective communications materials, executed key industry trade shows and collaborated with multinational sales teams on new business development opportunities.

• Designed and deployed thought leadership campaign strategy reaching

• Planned and executed internal meetings and travel logistics for 100+ international attendees

• Monthly reporting and forecasting to executive and senior officers

• Created print and digital advertising campaign along with corporate website content

• Led monthly training meetings for over 40 sales coordinators worldwide

Marketing & Communications Specialist 2001 – 2004

Worked closely with senior leadership to define strategic objectives and deliver as a team. Facilitated new business development through written and verbal communications, trade show execution and global marketing programs.

• Effective proposal development and project coordination in fast paced, time sensitive environments

• Directed and assisted four remote global offices with regional marketing collateral creation

• Interfaced with corporate media relations to identify high visibility speaking opportunities for senior executives and technology experts

• Secured internal legal and external client approvals for all externally published communications

• Identified publication opportunities for greater exposure of subject matter expertise

EDUCATION

B.A. Political Science, California State University Long Beach

Contact this candidate