Marketing Strategist

ABBIE MILLIGAN

*** **** ******* ****** ***. ***, Chicago, IL 60614

(402) 580 - 1642 **************@*****.*** linkedin.com/in/abbie-milligan PROFESSIONAL SUMMARY

Experienced in project management, digital marketing, and implementing marketing strategies. Skilled at utilizing data management tools to optimize marketing and customer loyalty.

MARKETING EXPERIENCE

B&R STORES, INC. LINCOLN, NE

MARKETING STRATEGIST JANUARY 2017 – PRESENT

• Spearhead social media marketing campaigns for Russ’s Market, Super Saver, Apple Market, and Save Best brands resulting in a 37% increase in social media following, totaling 68,213 followers in 12 months

• Ensure uniformity of 4 separate brands across 6 advertising platforms, spanning 2 states and 19 store locations

• Employ Google Analytics to analyze data to determine the effectiveness of marketing campaigns

• Create and direct content design on social media, email and website marketing materials for a range of events and projects

• Utilize leadership skills to direct and assist 4 different third-party providers to ensure seamless workflow

• Enhance rewards programs efficiency by improving data collection to better market to customers’ needs

• Coordinate events and promotions for Russ’s Market and Super Saver to maximize brand visibility and customer interaction SANDHILLS PUBLISHING LINCOLN, NE

MARKETING REPRESENTATIVE MAY 2015 – DECEMBER 2016

• Traveled internationally to meet with over 1,000 customers, establishing relationships with local management, generating new business leads, increasing distribution, and ensuring proper product placement

• Managed communications and distribution of CyberTrend publications to American, Delta, and United airlines’ corporate club accounts

• Communicated with over 100 customers on a weekly basis to address all questions and concerns

• Trained new hires to form effective consultative relationships with accounts, while maintaining in-office responsibilities

• Employed Microsoft Dynamics CRM and Excel to generate and maintain weekly distribution reports

• Promoted to Territory Manager within one year of employment MARKETING INTERN NOVEMBER 2014 – MAY 2015

Communicated with over 75 customers on a weekly basis to provide account updates and ensure all needs were met

Completed a comprehensive sales and marketing training program

Trained with marketing employees to learn proper data collection and data entry techniques B&R STORES, INC. LINCOLN, NE

MARKETING INTERN MAY 2014 – NOVEMBER 2014

Created and managed weekly blog posts, web content, and internal job listings for Russ’s Market and Super Saver

Utilized Google Analytics to monitor monthly website and social media statistics to increase following

Collaborated with the marketing team to gather and devise marketing content, including signage, web design, and social creatives, executed in various campaigns and channels

Successfully planned multiple events and coordinated volunteers for local nonprofit fundraisers LEADERSHIP EXPERIENCE

ALPHA DELTA PI SORORITY – ALPHA EPSILON LINCOLN, NE CLASS REPRESENTATIVE AUGUST 2012 – MAY 2015

Elected by peers to serve as liaison to communicate all concerns between the graduating class and the executive board NEW MEMBER COORDINATOR NOVEMBER 2012 – DECEMBER 2013

Organized 2 events for over 100 people on a total budget of $150, which included food, decorations, and activities

Revamped curriculum used to educate members on the history, traditions, and structure of the international organization

Contributed to the development of successful mentor-mentee relationships SKILLS

CRM TECHNOLOGY: Microsoft Dynamics CRM, Midax, Loyalty Lane

SOCIAL MEDIA MARKETING: Facebook, Instagram, Google Business Pages

WEB AND DESIGN: Webstop, Wordpress, Squarespace, Photoshop, Adobe InDesign, Illustrator EDUCATION

UNIVERSITY OF NEBRASKA-LINCOLN LINCOLN, NE

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION; MAJOR: MARKETING MAY 2015

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