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Marketing Social Media

Miami, Florida, United States
April 11, 2018

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Clementina (Tina) A. Valladares



Versatile, articulate communications professional who knows how to manage a company's reputation as an asset. Comprehensive expertise in corporate, media relations, event planning, marketing strategic planning and marketing communications. Excellent written and verbal communication skills, and a reputation for producing the highest quality work.

FIU, Miami, FL 2015 - Present

Program Coordinator Ryder Center for Supply Chain Management

Assist with the development of the Annual Marketing Plans for the Ryder Center program

Plan and execute logistics conferences

Monitor and analyze all marketing activities and results

Work with the Center Director and College of Business Career Management Services to plan, coordinate, and recruit companies interested in providing students with logistics and supply chain management internships and employment opportunities

Participate in the development and successful maintenance of advisory boards related to the Center and its objectives

Support the financial management, marketing, and budgeting for the Center

Coordinate with the Centers Director regarding special projects as assigned, which are geared towards the continuous improvement of the Centers infrastructure, the generation of Department funding, and the service of the students, the university, and community

Work with the Centers Director and College of Business Executive and Professional Education to develop revenue generating programs for non-credit executive and professional education

MB3 Production, Miami, FL 2011 - 2015

Marketing Coordinator

Coordinated and supported all Vice President activities, this included calendar management, travel arrangements, coordination of external meetings between the Vice President and clients

Prepared budgets and assisted in compiling information for the preparation of business meetings

Assisted with the development of marketing plans for clients and the company

Served as a liaison between external customers to identify new business opportunities

Reviewed and summarized all miscellaneous reports and documents

Followed up on pending projects to determine status and ensure compliance with schedules and priorities

Reviewed confidentiality agreements, proposals, and contracts with the legal department

Managed marketing expenditures through invoices from distributors and supplier

Responsible for vendor selection and purchasing of all office material

Assisted in the implementation of social media for clients

Prepared the Vice President’s expense reports

General Mills, Miami, FL 2001 – 2010

Latin America & Caribbean Marketing Coordinator

Assisted with the development of the Annual Marketing Plans for the Caribbean, Central & South American for Häagen-Dazs retail, Yoplait, Nature Valley, Betty Crocker, Old El Paso, Chex Mix etc.

Prepared and implemented Annual Marketing Plans for the Häagen-Dazs Shops Caribbean region

Planned and executed Haagen-Dazs shops opening for Caribbean and Latin America region

Responsible for all aspects of pre-launch and implementation of new products in the region

Managed marketing budget and profit and lost (P&L) responsibilities

Developed and implemented Yoplait Save-Lids-to Save Life Breast Cancer Campaign for the Caribbean Region

Planned and executed regional brand promotions

Assisted in the management of social media for regional campaigns

Administered development of advertising campaigns, managed selection processes, and developed a wide range of campaigns

Acted as key account liaison for the Latin America and Caribbean distributors providing services from sales planning to implementing marketing initiatives

Headed the purchase of premiums

Generated monthly marketing letters for all customers

Researched competitive products for all markets and developed business strategy models

Negotiated directly with vendors for all promotional needs of the region

Evaluated terms with vendors for all media activities

Monitored and analyzed all marketing activities and results

Developed and implemented logistics strategies for Latin America & Caribbean market

Led negotiations of domestic and international logistics rates with C H Robinson, UPS, IBC Airways & Skynet

Implemented logistics cost saving strategies for regional expenses, which generated saving of 30%

Led distribution of POP and premiums material for the region including preparation of customs documentation

Analyzed monthly logistics expense reports in order to develop cost saving initiatives for the region

Traveled to markets for business evaluation

Latin America & Caribbean Marketing Assistant

Coordinated special branded events sporting venues and other sponsorship activities

Assisted the marketing department in the generation and implementation of the Annual Marketing Plan

Acted as key account liaison for the Latin America and Caribbean distributors from sales planning to implementing marketing initiatives

Managed marketing expenditures through invoices from distributors and suppliers

Coordinated team meetings, business conferences and trainings for the region

Directly supported the Marketing Director and Brand Managers for Latin America and the Caribbean

Scheduled travel arrangements for the Marketing Director

Processed travel expense reports for the Marketing Director and other team members

Prioritized and managed multiple projects simultaneously, and follow through

Telefonica Media, Miami, FL 2000 -2001

Latin American Marketing Assistant

Coordinated and supported the Marketing Vice President activities. This included calendar management, travel arrangements, coordination of internal and external meetings between the Vice President and other staff, vendors, and partners.

Assisted with the preparation and presentation of departmental reports

Planned and implemented marketing and sales trainings with supervisor for staff members

Reviewed confidentiality agreements, proposals, letters of intent, and contracts

Assisted the Marketing Vice President in keeping updated files and official documents including a complete, logical computerized file of all critical information pertinent to the Vice President


B.B.A in Business Administration – 1998

Marketing Major

University of Miami, Coral Gables, FL


Windows Microsoft Office, Internet Savvy, FTP Networks,

BEX Reporting System & Intranet & SAP


Fluent in English and Spanish

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