Sonnyy Liu
408-***-**** u *****@*******.***
Motivated & results-oriented Finance, Economics & Marketing professional with a proven track record of understanding key business objectives & applying data-driven approaches to achieve success
Demonstrated Achievements
Digitally-savvy Business driver, Marketer & Social Media expert
Regularly recognized as subject-matter-expert in Economic principals & applications
Continuously demonstrates excellence in communication & public speaking to senior-level executives
Results-oriented team-player that collaborates with internal teams & clients to ensure business success
Professional Experience
KZ Kitchen – San Jose, CA
Marketing Analyst 11/2017 – Current
Design, develop & optimize critical brand Marketing campaigns & initiatives that drive business growth & revenue
Design essential product catalog that drove business development & achieved stated objectives
Lead & maintain corporate brand website, including content development, product highlights & pricing information
Drive social media efforts, including reviews & community management, for Yelp & Facebook platforms
Analyze & respond to business questions from existing & prospecting customers, including problem resolution & follow-up
Collaborate with cross-functional teams to consistently deliver innovative Marketing materials & campaigns
Regularly presented key findings & campaign briefs to internal management
Vode Media, LLC – Sunnyvale, CA
Marketing Assistant 01/2017 – 06/2017
Assisted in key Marketing initiatives & coordinated key communications for leadership
Directly responsible for handling customer service issues
Successfully communicated internally to leadership & externally to clients through email & phone calls
Handled & coordinated Marketing Supervisor’s schedule, kept track of key Marketing meetings & documents minutes
Education
Bachelor of Arts – Economics, University of California - Davis, Davis, CA
Concentration in Financial Economics, Data Analysis & Public Finance
Bachelor of Business Administration, De Anza College, Cupertino, CA
Concentration in Economic Development, Industrial Organization & International Economics
Technical Skills
Proficient in Microsoft Word, PowerPoint & Excel
Core Competencies
Marketing Business Analysis Digital Marketing
Social Media Data Analysis Digital Analytics
Communications Presentation Skills Business Development
Language Skills
Fluent in English, Chinese Mandarin & Chinese Cantonese